Healthy living is an obsession for many people. Indeed, many of us take supplements every day to ensure that we don’t miss out on vital nutrients. However, have you ever read the back of one of those bottles? There are often so many complicated chemicals that you have to wonder whether these vitamin pills are actually healthy. If you have food allergies, the situation becomes even more dire; a single filler ingredient in your health care product can actually cause a health crisis.
Website Reviewed: RX Balance
Website URL: www.rxbalance.com
This is the problem that RX Balance aims to solve. They offer a range of healthy supplements with eco-friendly packaging and all-natural ingredients. Best of all, they have a CSS website and a logo design that makes it easy to understand their unique brand qualities from the very beginning.
The website is created with natural, earthy website colors that hint at the type of products being sold. Plant images dominate the homepage against a clear, blue sky. The main brand attributes are explained briefly on the landing page, and each has a dedicated page explaining them further. A navigation bar allows visitors to quickly access the information that they need. Further, the products are divided into categories that make sense for the brand—by the attribute that will make select markets want to buy them, such ‘Vegetarian’ and ‘Allergen Free’.
The real benefits of CSS web design are that it allows great style, intuitive organization, and effective SEO all in the same package. The RX Balance website uses these benefits to their fullest advantage. We especially like the way every page is built on the same ‘core style’, with similar backgrounds, colors, and images. This gives customers a very consistent image of the brand.
There is a single shortcoming to this website, and it’s a big one. While you are given even product information to make you want to buy the products immediately, there is no provision for actually doing so. A site this well-designed should have some way of closing the deal, or customers may forget about them before their next shopping trip.
Creativity: 5 stars. The website is beautifully crafted with branding in mind. It has an earthy and all natural feeling that compliments the brand, but creates this feeling without clutter.
Ease of use: 5 stars. You can access every page in just one or two clicks thanks to a navigation bar with drop-down categories.
Functionality: 3 stars. What good is a business website without having a way to make sales? Links to ecommerce websites selling the products, or at least a list of vendors that carry them, would give this company a huge sales boost.
Content: 5 stars. The text is simple and informative. It explains the brand benefits in an authentic way that sets the products apart from the competition.
Appropriateness: 5 stars. This ‘green’ brand and all of the visual elements that accompany it are perfect for the RX Balance business and products.
Overall: 4.6 out of 5 stars.