Google is known for their festive logo designs created expressly for special events. In fact, they are perhaps the best known example of holiday logos. Every major holiday and even a few minor ones bring temporary changes to our favourite search engine landing page. This January first, they lived up to expectations with a logo designed especially for the first day of the new decade.
The one day logo featured the normal Google logo design, but with the familiar O’s replaced by MMXI and closed in by the final E of the word. For those who didn’t pay attention when their schoolteacher covered Roman numerals, this spells 2011, celebrating our new year in a clever and intelligent way.
The colour scheme was also slightly modified to a more festive palette. In the background, bright starbursts and fireworks represented the New Year festivities held around the globe. This logo is certainly a great way to ring in the New Year, but why does it work?
Indeed, this is a question many UK business owners have wondered. Logo design specialists generally warn against ‘special edition’ holiday logo designs, but Google pulls it off with flair and fun. This leads many business owners in the UK to ask themselves if a holiday logo is the right way to ring in the New Year or another special event. After all, most people love to celebrate, customers included.
However, there are a few things to remember about Google before treading in their path. First, they use this logo design on their home page. People who visit here are most likely already familiar with the Google brand—after all, who isn’t? Second, Google is a company known as much by their name as their logo design—if not more. The single word is short and simple enough that we can read it even with its middle four letters replaced.
Last, and perhaps most important, this type of festivity and youthfulness are a key part of the Google image. If the company was trying to present a more adult, serious brand, these holiday logo designs would not work as well with their audience. We expect Google to routinely offer fun, new logos—it’s something of a tradition with the search engine—so we have all come to look forward to their latest design. It doesn’t water down their brand; in fact, it actually builds it.
Design does not have to be static, but it needs to be consistent and recognizable. This is the main reason that logo designers caution against holiday logo design changes for the average business owner in the UK. Unless you have the young, friendly brand and incredibly high name recognition of Google, even the cheeriest holiday logo may undermine you.
If you are wondering whether your UK business needs a new logo design for any reason, be it a one-time holiday celebration or long term usage, talk to a logo designer today. Design is important, but it works best when it supports your overall brand.