In this economy, we are all looking for ways to cut back on spending. Global Spend Solutions offers spending solutions for businesses, just as their name suggests. However, it can be difficult to convince a business that is already in financial trouble to spend money on a consultant’s services. That is what makes this website so important.
Website Reviewed: globalspendsolutions.com
The point of this website, and many others in its industry is to convince the target audience that these services are a good investment. This website is very successful in this goal. First, the writing is bold and the colors business-like, establishing the business as a professional entity. Second, the steps that the consultancy takes to work their magic are outlined on the homepage of the website. However, the website is designed to make this process seem friendly as well, with sticky notes and handwritten notes.
While many businesses are looking for services such as these, it takes a special argument to convince them to give up their hard-won dollars at a time when winning them seems harder than ever. This website is friendly to the recession-battered business and offers to solve a very common problem: wasted money that could be well used elsewhere.
Creativity: 4 stars. This website is more creative than it seems at first sight. The sticky note theme is fun and original while also appropriate for the field. The use of color and font to communicate are both creative ways of communicating a business-like but friendly image. Further, the sticky note theme is carried throughout the website, often with cute pictures that are drawn to look like doodles but in fact relate to the subject at hand.
Ease of use: 5 stars. The website is logically organized and very easy to use. A navigation bar both at the top and the bottom of every page make it easy to find what you need, and the website is designed so that your eye naturally goes to the most important information.
Functionality: 2 stars. If this business has a Twitter or Facebook, we can’t find it. This just may be a fatal flaw in today’s social media driven world. People who are looking for a consultancy will be more likely to find Global Spend Solutions if they expand their online presence.
Content: 5 stars. The content is professionally written and makes a compelling case for hiring the business in question. Further, the words are broken up so that they are understandable and easy to read. The content makes the benefits of working with this company clear.
Appropriateness: 5 stars. This website presents a serious, all-business brand that will appeal to their target audience.
Overall: 4.2 stars. The Global Spend Solutions website is designed to present an answer to a problem that many recession-worn businesses face. It also creates a company brand that will appeal to consumers looking for their services and makes it easy to see exactly how the company will earn their consultancy fees.