Gardening Website Design Review

By Eva Alsis

Most apartment dwellers assume that they can’t have a proper garden because of the lack of space. If this is the case for you, Vertical Garden Design is going to blow your mind.

Of course, the website is pretty amazing even if you have forty acres. The first things you think about when vertical gardens come to mind are ‘how?’ and ‘why?’ This website answers those questions in the first few seconds of viewing. The landing page has a rotating display of the company’s more recent products as well as snapshots from different segments of the website. A navigation bar makes it easy to find what you need quickly.

Website Reviewed:

This unique subject requires unique tabs, such as ‘How it works’ and ‘Plants’. It also requires an extensive portfolio so that people can see how this idea plays out in real life. The Vertical Garden Design website delivers. It also features several social media tabs, a blog, and a contact page for people who want to become customers or simply want to keep track of this clever idea.

This website also addresses many of the most common objections that many might have about this idea, such as the concept that the vertical garden will be dirty, high maintenance, or that it will be limited to certain areas. The concept is presented as viable for a variety of settings all over the globe.

This is a very good sales website, especially when you consider that no sales are ever suggested or mentioned. Just viewing the website quickly answers most questions and makes you want this product (although most of us could not afford one). Thanks to the easy to understand ‘How It Works’ page, you can immediately begin planning your own garden in our mind, using foliage from the ‘Plants’ page. No pricing or similar information is given. However, ample contact information is given so that interested parties can become customers.

This website explains an unusual product in terms that we all can understand and promotes an idea that (until viewing this site) seems impossible. It does so in a way that builds the company brand and promotes confidence in the business’s design skills. There are no glitches or errors; merely minimalist excellence.

Creativity: 4 stars. If we had to come up with a flaw, it would be that the website is just a little too plain. Although the photographs of plants and gardens are certainly decorative and relevant to the topic, a little more color and more interesting fonts would do a lot to promote this brand.

Ease of use: 5 stars.  The website is well organized and easy to access.

Functionality: 5 stars. The website makes it easy to become a long term fan of the brand and to share noteworthy projects in social networks.

Content: 5 stars. The content is surprisingly clean and correct, considering that Vertical Garden Design is not based in an English-speaking company.

Appropriateness: 5 stars. This website has been built around this niche topic and does no stray from its subject.

Overall: 4.8 out of 5 stars.