We remember a person, place or an incident for two reasons: when we are either very delighted or thoroughly disappointed with that place or person. In Hilton Malta’s case, we were very much delighted with the experience we got there.Continue reading
Why do well-known brands spend so much money on advertising?
Ok, here the question is why the top of the list companies keep on spending huge amounts even when they know that everybody knows about their brand.
Well, they honestly believe the saying: “Out of sight (& hearing) is out of mind!” And it’s true that people have limited memory and with so many brands showing up in the market, it’s very hard for the consumers to stick to their customer loyalty. After all, we all accept the fact that humans descend from monkeys which are notorious for being fickle-minded.
The spotted deer follow the monkeys when they move from tree to tree for the ripe fruit. The monkeys drop fruit and leaves, either deliberate or accidental, for the deer so that when their common predator, the tiger, approaches, the deer warn the monkeys and they all run for cover. We see that same give-take between humans, especially in business. An ophthalmologist, an optician and a druggist staying nearby one another can share the benefit of patients of one becoming the customers of the other.
PART I – Gran Melia Fenix
The two Spanish phoenixes I’m going to write about in this two-part article is the result of a great coincidence. The first one is Gran Melia Fenix and the second one is the El Bulli Restaurant, both of which happen to be in Spain.
It all started when my wife and I decided to steal out of our hustle-bustle life to have a quiet time for ourselves, just the two of us, and decided on Madrid, Spain as our destination.
Two factors made our trip in Spain very enjoyable: the first relates to my love Tapas, and the other was getting a reservation at Gran Melia Fenix where we experienced the cliché ‘home away from away’.
I love this logo design. The lettering, the circle around the letter and the font make me fall for this one.
As a logo and brand designer and marketing strategist, I have had several logos created with the letter B, yet I always feel disappointed that I haven’t done this one myself. I have had a sort of affinity with this one since I first saw it because my family name begins with a B and I have used my family name to the video channel and other social media channels; furthermore, my lovely wife’s name also begins with a B, which she has used for her cookery website.