Client: Husk Equity Resources Brand Logo Design
Type Of Project: Logo Design
Client Location: Lagos, Nigeria
Design Analysis: HER or Husk Equity Resources is a brand that serves as a vehicle for strategic investments in the following sectors: Energy, Real Estate, Logistics, and Commodities Trading. With a tagline that says “Africa’s Trading Superway”, HER is all set to dominate the investment market and wanted an iconic logo that was simple and powerful.
After having expired some abstract design ideas, we decided that we should go for the simplest icon that directly communicated the brand’s aspiration and for that we chose the map of Africa with an arrow piercing to the heart of Africa – in an abstract way. We used the color of the Nigerian Flag and finished off the logo with an elegant and modern font choice.
The end result is a very familiar looking logo that communicates the client’s brand message in a simple and direct way.
Chiashowl Investment Ltd. is an investment, stock/share and fine art brand dealing with trading stocks and fine art. Being an international brand and dealing with the luxury market meant that this brand required a premium look and feel.
The client wanted to broadcast a sense of trust and security in the logo because of the virtue of the kind of business they were dealing with. So we decided to create a crest like a symbol with a shield and a fleur-de-lis motif. The icon is flanked by a ribbon and a wreath to add additional layers of detail to the design.
The choice of the color palette also supports the drive to create a premium brand and brings on a regal feeling. The typography is also quite elegant and bolsters the elegance of the brand mark.
Finance Company Logos
One of the most viable ways to get your finance company noticed is with a robust logo design. Vibrant, eye-catching finance logos can give customers the feeling of security and stability that is so necessary in your industry. Throughout history, this industry has been faced with issues of trust. An attention-grabbing logo will assure customers that you are the one company that they need to do business with.
A unique identity can separate you from companies that are here for a short life span. Those businesses that do not take the time or effort to provide a proper logo design give the impression that they will not take the time or effort to provide the best service. Clients want the best service and are looking for companies to provide such.
A well thought our identity is exactly what you need to show your unique service as well as your trustworthiness. There are many people in today’s market that do not really understand what they need. However, the intellectual client will be on the lookout for an exclusive branding for this will dictate the select few that are worthy of their business.
If you want to be the first company that customers think of, you must choose create a brand identity that will make the best statement about who you are, what you can do, and how well you can do it. Such a bold proclamation will not be believable without a vivacious logo. Many clients of the past relied on word of “mouth advertising”. Perhaps, some clients would use the “good ole’ boy system” to find a finance company.
Today presents a much different world. Today, clients who are looking for a company like yours will go to the internet. The internet opens up not just your city, but the whole wide world. To be competitive on such a level you must be prepared to participate in an all out advertising campaign. Such a campaign begins with a declaration of who you are. Simple words and sentences are no longer adequate. Take a look yourself. What do you find when you begin to search to internet?
One of the advantages of such a diverse and individual identities is that you can use it on all of your business cards and brochures. This presents as a form of advertising every time you pass out either of these products. All of your stationery will have the logo printed on it; again, an inexpensive form of advertising. “Word of mouth” is still a wonderful endorsement for any company. Now your customers will have a way of remembering your company name easily.
Putting Your Money Where the Logo Is: The Top Ten Financial Services Logos
It takes a lot of persuasion to convince people to trust a company with their hard earned money. Much of the general public is by and large suspicious of companies that handle finances, investments, and banking. This makes having a positive finance identity even more important for financial companies. For this reason, you often will see symbols of strength, honesty, and tradition in the logos of top financial companies. Here are the ten bank logos that do the best job of convincing people to entrust them with their financial future.
2. Merrill Lynch
3. Key Bank
4. Liberty Mutual
7. Bank of America
8. Charles Schwab
9. Deutsche Bank
As you can see, all of these financial companies have chosen to use a branding logo design that communicates crucial information about their values and strengths in a nonverbal, subconsciously effective way. Because finance is a cutthroat field, logo design just may be the factor that makes or breaks a company. These companies have given themselves a clear advantage by choosing the face of their company wisely.