Finance Logo Design | Investment Logo Design

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Client: Husk Equity Resources Brand Logo Design

Type Of Project: Logo Design

Client Location: Lagos, Nigeria

Design Analysis: HER or Husk Equity Resources is a brand that serves as a vehicle for strategic investments in the following sectors: Energy, Real Estate, Logistics, and Commodities Trading. With a tagline that says “Africa’s Trading Superway”, HER is all set to dominate the investment market and wanted an iconic logo that was simple and powerful.

Equity Resources Logo Design

After having expired some abstract design ideas, we decided that we should go for the simplest icon that directly communicated the brand’s aspiration and for that we chose the map of Africa with an arrow piercing to the heart of Africa – in an abstract way. We used the color of the Nigerian Flag and finished off the logo with an elegant and modern font choice.

The end result is a very familiar looking logo that communicates the client’s brand message in a simple and direct way.

Chiashowl Investment Ltd. is an investment, stock/share and fine art brand dealing with trading stocks and fine art. Being an international brand and dealing with the luxury market meant that this brand required a premium look and feel.

The client wanted to broadcast a sense of trust and security in the logo because of the virtue of the kind of business they were dealing with. So we decided to create a crest like a symbol with a shield and a fleur-de-lis motif. The icon is flanked by a ribbon and a wreath to add additional layers of detail to the design.

The choice of the color palette also supports the drive to create a premium brand and brings on a regal feeling. The typography is also quite elegant and bolsters the elegance of the brand mark.


One of the most viable ways to get your finance company noticed is with a robust logo design. Vibrant, eye-catching finance logos can give customers the feeling of security and stability that is so necessary in your industry. Throughout history, this industry has been faced with issues of trust. An attention-grabbing logo will assure customers that you are the one company that they need to do business with.

A unique identity can separate you from companies that are here for a short life span. Those businesses that do not take the time or effort to provide a proper logo design give the impression that they will not take the time or effort to provide the best service. Clients want the best service and are looking for companies to provide such.

A well thought our identity is exactly what you need to show your unique service as well as your trustworthiness. There are many people in today’s market that do not really understand what they need. However, the intellectual client will be on the lookout for an exclusive branding for this will dictate the select few that are worthy of their business.

If you want to be the first company that customers think of, you must choose create a brand identity that will make the best statement about who you are, what you can do, and how well you can do it. Such a bold proclamation will not be believable without a vivacious logo. Many clients of the past relied on word of “mouth advertising”. Perhaps, some clients would use the “good ole’ boy system” to find a finance company.

Today presents a much different world. Today, clients who are looking for a company like yours will go to the internet. The internet opens up not just your city, but the whole wide world. To be competitive on such a level you must be prepared to participate in an all out advertising campaign. Such a campaign begins with a declaration of who you are. Simple words and sentences are no longer adequate. Take a look yourself. What do you find when you begin to search to internet?

One of the advantages of such a diverse and individual identities is that you can use it on all of your business cards and brochures. This presents as a form of advertising every time you pass out either of these products. All of your stationery will have the logo printed on it; again, an inexpensive form of advertising. “Word of mouth” is still a wonderful endorsement for any company. Now your customers will have a way of remembering your company name easily.

Putting Your Money Where the Logo Is: The Top Ten Financial Services Logos

It takes a lot of persuasion to convince people to trust a company with their hard earned money. Much of the general public is by and large suspicious of companies that handle finances, investments, and banking. This makes having a positive finance identity even more important for financial companies. For this reason, you often will see symbols of strength, honesty, and tradition in the logos of top financial companies. Here are the ten bank logos that do the best job of convincing people to entrust them with their financial future.


Prudential Financial Logo Design
This investment and insurance firm sells itself as ‘solid like a rock’. This insurance brand reinforces this claim. There is a large, rocky mountain with a steep face. This intimidating image, however, is surrounded by a circle. Because the circle is a symbol of inclusion, the message is that people who do business with this company can share in its solid, unwavering financial future. The message of this branding logo design is subconscious enough that it has inspired millions of people to do business with this company.


Merrill Lynch Financial Logo Design
Merrill Lynch is a financial giant that owns many smaller banks while also being heavily involved in the investment and insurance fields. Its choice for a branding logo design is a bull. The animal’s foot and tail are lifted, implying that it is about to charge. This makes the company seem strong and aggressive, which is an accurate representation. Because the bull is the symbol used to describe a market with a rising price (and therefore rising profits for shareholders), this investment capital logo has a double meaning that will be recognized and respected by people who are familiar with this field.


Key Bank Financial Logo Design
This bank uses its motto, “Achieve anything,” in its mortgage symbol. The graphic of this logo is simply a key, with the handle of the key rounded to make it seem inclusive. The attitude that is being communicated is that this financial institution offers the key to achieving success in the financial market. That is an attractive message, and one that has inspired many people to do business with this bank.


Liberty Mutual Financial Logo Design
This company offers mainly insurance services, but it has chosen to base its branding logo design on the patriotism implied by its name. Liberty is a word that is synonymous with freedom, as is the Statue of Liberty. The implication is that this is a patriotic company that cares about the freedom and range of choices available to its customers and investors. Because this company is one of the largest insurers in the world, this credit design has obviously been successful in communicating the company’s message.


Barclay’s Financial Logo Design
Barclay’s is an international financial company with a name and a reputation that is respected throughout the world. Their branding logo design expresses this reputation without words. There is a valiant looking bird, a symbol of aloofness and being above the rest of the world. However, this bird is cleverly shaped like a shield, which connotes strength and protection. In all, this logo gives the impression of a strong company that is above the fray. Every financial institution can benefit from a reputation like this.


Aflac Financial Logo Design
Aflac has chosen to reject the solid image cultivated by other companies, instead focusing on a branding logo design that is friendly and extremely recognizable. The duck that is commonly seen on Aflac commercials is prominently displayed in this logo, with the company name written in rounded, blue letters. Because blue is a calming color and rounded letters less formal than sharper ones, the image is that Aflac is both friendly and easy to deal with.


Bank of America Financial Logo Design
Bank of America is another financial institution that has chosen to incorporate patriotism both into its name and branding logo design. The logo features a stylized American flag, made of rectangles so that it is the shape of a square. It gives the impression of roads intersecting. As with other financial logos, this gives potential customers the impression that they have choices, while also implying movement. Both of these are important values among people looking for a financial institution to do business with.


Charles Schwab Financial Logo Design
How can a text-only logo serve as effective branding logo design? If the company chooses fonts wisely, it is very possible. Charles Schwab is one example of this. The company wisely chooses a bold font with serifs in a business-like black for the last name, with a lighter colored, less serious font for the first name. The message is that this is a serious financial company, but one with e softer side that customers can relate to.


Deutsche Bank Financial Logo Design
This Germany-based bank uses the power of shapes to reinforce their branding logo design. The logo looks like a square with a slash in the middle—taking advantage of the sensible, straightforward image that the square lends to a logo. However, if you look closely, this shape is also a stylized letter ‘D’, which is the first initial of the name. Best of all, this is a highly recognizable logo both because of its simplicity and its difference from all of the other logos in the field of finance and banking.


Wachovia Financial Logo Design
Wachovia is another financial company that chooses to break the rules with its branding logo design. It chooses the square as its main shape, which is typical of the finance business because of its connotation of strength and straightforwardness. However, Wachovia chooses to have the square filled with wave-like shapes in sea-like colors of blue and green. This gives the impression of strength and movement. A financial company that can be both traditional and fluid is more likely to be successful, and customers innately understand this.

As you can see, all of these financial companies have chosen to use a branding logo design that communicates crucial information about their values and strengths in a nonverbal, subconsciously effective way. Because finance is a cutthroat field, logo design just may be the factor that makes or breaks a company. These companies have given themselves a clear advantage by choosing the face of their company wisely.