The Red Velvet website uses CSS design to build a brand and also to make sales. It is a great well-rounded website that contains a variety of information, yet it feels organized and easy to navigate. If you have any experience whatsoever in design, you know what a challenge this can be.
Website Reviewed: Red Velvet Shop
When you land on the home page, you are treated to a scrolling picture bar showing popular ‘destinations’ on the site such as the Look Book and the Summer Sale. If none of these appeal to you, there is also a navigation bar at the top of the page as well as more links at the bottom. The color palette—white, gray, and linen—is designed to promote a feeling of simplicity while allowing the photography to take center stage.
One of the things that we love about this website is that it features multiple ways to browse the items for sale. You can take the traditional route by clicking on one of the categories on the navigation bar, or you can shop ‘by trend’. You can even click on favorites and see the various employees’ favorites, or if you are a regular visitor, check out just what is new to the website.
A few things we don’t like: when you click on the items’ product page, you have to read all about them and generally fall in love before getting to the bit about how they are unavailable. Also, a lot of the items are out of stock, which is, well, annoying to shoppers. This problem could easily be solved by leaving out of stock items off the category pages or at least placing them at the bottom. Also, social media links and other necessary information is tucked away in the footer, where few people will find it. However, these are small issues and do not detract from the overall good first impression we have of this website.
Creativity: 5 stars. The website is very creative, but what we really like is that it manages to keep a simple and minimalist feeling in the midst of the creativity. Anyone can throw colors at a screen; this brand took hard work and professional design.
Ease of use: 5 stars. The website is well-organized, with a place for everything and everything in its place. There is a huge range of products, but it is easy to find every one of them.
Functionality: 4 stars. Why would you hide social networking at the bottom of the page?
Content: 4 stars. There are a few small grammatical and punctuation errors in the text, such as in the product descriptions and the ‘About’ pages. This is in keeping with the informal, homespun brand being presented, but it does nothing to build a professional and trustworthy image. The photography and visual content is beautiful and well-designed.
Appropriateness: 5 stars. This fresh and flavorful website is very appropriate for the young, fashion forward audience that it is trying to reach.
Overall: 4.6 out of 5 stars