A quick disclaimer: Although there are aspects of the Egopop website that do not make sense (like, you know, the name), we really like the style and hope to see more from this designer.
That said, Egopop is the website of a freelance designer. It is designed to showcase the work of the artist while building a personal brand. The landing page features the name of the company in modern, bubbly lettering, with clay animals and critters arranged in front. As you move your mouse, you can see the scene from different perspectives. At the upper left side, there are links to other pages in the website, which are the portfolio, an about page and a contact page.
Website Reviewed: Egopop
Website URL: http://www.egopop.net/
This website is adorable inside and out. However, it is a little confusing, which is surprising considering that there are so few pages. The information is not arranged in a logical way, but rather fit together randomly on the pages. It is hard to predict exactly what will be on any given page. Also, we have concerns about how a rather juvenile website will function as a freelance website.
Creativity: 5 stars. From the adorable clay animals to the almost haphazard way that the information is organized, this website seems to ooze creativity. It is almost gratuitously creative, but this ends up to be a powerful and even central part of the freelancer’s brand.
Ease of use: 3 stars. To be honest, the landing page feels a bit redundant. It does nothing to sell product and does not act as a hub for the website. Instead it is just there. Even with cute clay critters, this seems a bit much. In addition, the portfolio page is cluttered. It is difficult to see exactly what the designer did in each project and when.
Functionality: 4 stars. Social networking links to just about every site available are present on every page… except the contact page. This is an unfortunate oversight that make lead to a loss in sales. After all, many people will not brose around the website; they will click on contact and then leave the website altogether.
Content: 4 stars. The content is not bad, but there are a few glaring errors. For instance, on the About page, the artist switches repeatedly from first to third person and uses fragmented sentences. These are easy enough to fix, so we hope that the creator will proofread and make the necessary corrections.
Appropriateness: 3 stars. As we said in the first paragraph, we really like this website. However, there is no getting around the fact that it is not very appropriate as a business website. The website could be modified to keep its cute factor and its fun, fresh quality while making it a little more work appropriate. This is the internet equivalent of keeping stuffed animals in your work cubicle. Design is an adult profession… let’s act like it already.
Overall: 3.8 out of 5 stars.