Do Environmental Logos Matter?

By Mash Bonigala

We all know that a logo can do many things—sell a product, attract customers, and build a public image, However, can a logo save the planet? A new wave of environmental logos is aiming to do exactly that.

The best known and most prominent of these logos just may be the EU organic logo introduced earlier this summer. This logo design is a certifying mark that guarantees that foods bearing it have been grown with clean organic practices. People in the EU who see this mark on their favourite foods can rest assured that they were grown according to strict guidelines.

Many countries and multinational organizations are adopting marks such as this, with good reason. A growing number of consumers are looking for ways to lead more environmentally friendly lives and make a small but significant contribution to the future of the planet. A logo design can show them that a product shares this key value. Further, bearing an environmental mark can be an important part of a company’s brand.

This logo is bound to be embraced by people in the EU as they were responsible for designing and selecting it. The new organic mark was created in a contest for art and design students in EU nations. Over the span of more than a year, more than 3000 students made entries. At the end of the contest, a group of professionals reviewed the logos and chose the three best designs, which were then put up for a public vote. Members of the European Union took part en masse, with more than 100,000 votes cast for the winner alone.

The new organic symbol, designed by a top German design student and chosen by the masses, has the main image of a leaf formed by stars. The stars obviously tie into the well known EU logo, while the leaf is a common symbol of green living in general and organic foods in particular. The green ties into the leaf while also being fresh, clean, and organic.

The old organic logo was not as simple or as recognizable. The familiar EU seal was used with a stalk of grain in the center. While this logo design clearly tied into the EU, it didn’t have a lot of connection to the field of organic farming. The new logo can be clearly recognized as a representative of its field.

This logo design will make it easier for people in EU countries to identify products that are in line with their beliefs. There is no way this could be a bad thing! The simple yet relevant design of the logo design will make it relevant for a long time to come.

This is not the only environmental logo to be introduced in Europe and the UK over the past year. Environmental logos are a huge and growing part of graphic design. They likely will remain so as long as caring about the planet is a popular cause.