Web 2.0 was seen as a pivotal development in the Internet because it introduced more information sharing and user-friendly navigation with websites, programs and applications. It revolutionized the way web users organized content and designed the look of their websites.
The design schemes of Web 2.0 have a more dynamic feel because it puts a premium on visual aesthetics and comfort in browsing information. To engage your online target market as they visit your websites, make sure that you incorporate the essentials of Web 2.0.
Design Elements of Web 2.0
Simply remember that in a nutshell, Web 2.0 is all about simplicity before groundbreaking graphics. Here is a rundown of the typical elements of a Web 2.0 design theme:
- Convergence of content in a central layout
- Less reliance on columns
- Highlight on the top section
- Minimalist appropriation of website space
- Simple navigation
- Bold brand logos
- Emphasis on bigger typography
- Bright colors and gradients
It is important to note that there are no guarantees when it comes to Web 2.0 designs. The elements mentioned are the prototypical ones. But as far as mixing and matching goes, it should depend on congruence between the colors of the website theme, the purpose of a website and its target market. Overall, there should be symphony and balance to the website.
Simplicity is Beauty
When the World Wide Web exploded in its popularity, many websites tried to outdo each other’s designs by bringing in the newest HTML trick or color combinations in their websites. Back in the day, there was stiff competition about which websites must be called the most fabulous websites.
Eventually when all of the websites tired of outdoing each other with design themes, most of them realized that the strength of the Internet is in sharing information. A minimalist approach to website design became the onset of Web 2.0.
When something is simple, it does not mean that it is automatically boring. The focus on simpler web designs for Web 2.0 is the result of more attention to content. This covers both information and the way this information is presented. Less is more, so to speak.
The focus of most Web 2.0 friendly websites or web 2.0 logos is to guide the eyes of visitors with captivating images and not with numerous words. Imagery is an effective way to engage site visitors.
With a simpler outlook in Web 2.0 design, webpage clutter can also be avoided. This will help site visitors concentrate better. After all, the attention spans of people have been observed to be decreasing already; websites need to be direct to the point.
If a website is direct to the point, it can entail using new technology such as interactive buttons and even videos. Site navigation should also be a piece of cake.
Characteristics of Web 2.0
There is no formula for a successful Web 2.0 design theme. But if you try to understand Web 2.0 basics, you can decide if its elements can fit into your website design.
- Web Oriented Architecture
This provides a literal meaning to the term World Wide Web because it shows how many applications try to link websites together. These apps act like gateways or direction arrows to more content. Examples of these include RSS, Feeds, Mash-ups and Web Services.
- Social Web
Social web provides another layer to the interconnection of the Internet. If web oriented architecture is between applications and content, the social web aspect of Web 2.0 links people with more people. This is the strength of social networking sites such as Facebook and Twitter. To keep a website connected with this element, its design should enable users to be part of a bigger social network.
- Rich Internet Application
Whether it is about usability or visual graphics, the Rich Internet Application aspect provides better immersion and web experience for users. Ajax and Flash are great examples. They make website surfing more interesting than it already is.