Getting good design briefs is an essential part of logo design, but it can be difficult for designers (who are not, after all, psychologists) to find out exactly what clients want without adding a lot of extra work and expense. Getting this valuable information, and getting it quickly, is one of the greatest challenges in providing quality, affordable logo design. Brie Fix aims to solve this problem for logo design companies by offering services and products that will get them the brief they need in a customer-friendly manner.
Website Reviewed: Briefix
Website URL: http://briefix.com/
However, marketing to logo designers can be difficult because designers are so marketing and branding savvy. They have literally seen it all—and even created some of it themselves! The simple, straightforward Brie Fix website deals with this issue beautifully.
The company and the website are still in the alpha stages of development, but the site is up and running for those who want to give the service a try. The benefits take front stage on the landing page, showing in just a few seconds why this service might be right for logo design companies that have trouble getting informative briefs. Both images and text are used to this end.
Designers tend to be sensitive to clutter, so the use of negative space is wise. Further, the website is well-organized and easy to use, which is essential considering that it is selling a productivity tool. The good CSS design suggests that their product will have the same qualities.
The business aspect is managed well. There is a Price Plan page that allows potential customers to get a general idea of the prices and a contact page for people convinced they want to use the service. A little explanation of the process would certainly help here—maybe a tutorial showing the steps and the timelines involved—but the website is after all only in its infancy. Links to social networking sites are at the bottom of every page, allowing people to become long term brand fans even if they aren’t ready to become paying customers right now.
Creativity: 5 stars. Sometimes simple designs require more creativity to create than a complicated CSS website. This site is minimalist, but it explains the concept thoroughly.
Ease of use: 5 stars. All of the pages are accessible in just one click, making it easy for busy designers to determine right away if they need the service.
Functionality: 4 stars. We would like to see a little more information about the process. The explanations of the product itself are thorough, but it is difficult to determine what in actually becoming a customer. Are there ongoing fees? How is the information delivered?
Content: 4 stars. There are a few spelling and grammatical errors in the internal pages that could turn off customers and slightly mar the professional feeling of the website.
Appropriateness: 4 stars. The gray/blue just doesn’t feel right for this business, but it allows the company to use bright colors to add contrast and emphasis.
Overall: 4.4 out of 5 stars.