Upon entering this website, we found ourselves asking: Can you really brand fruit? Compal International shows that an apple is not always merely an apple with their cohesive company brand representing fruit juices, nectars and other healthy fruit products. In all, this website does a great job of setting this brand apart from the other, less branded products on the market, showing that you can indeed create a marketable brand for almost any product or service.
Website Reviewed: compal-international.com
The landing page for Compal International features a natural farm scene in bright, cheery colors. Items from different ranges are centered on the page. If you click on one of them, you are whisked away to a page describing that line and its unique attributes. You can also navigate the website using the tabs at the bottom of each page.
A variety of ways to interact with the brand are offered, which is important when branding a product like this. You can find out about the products, the fruits that go into them, the health benefits of the products, and where to buy them. If you are interested in the company, you can also find company news, contact information, and a little about the company history. A vision statement completes the picture of natural goodness. Bright colors and natural scenes dominate the website, making the juices feel like a cheery and natural choice.
The feeling of this website is highly informal, which is an effective stance for a product like this. People simply don’t want their juice to be overly complicated or demanding. A lighthearted approach works here.
What makes this simple, guileless website a winner? Read on:
Creativity: 3 stars. We’ll be the first to say it: there’s not a lot of creativity here. However, there is a certain amount of imagination involved in the design. For example, the way the landing page allows you to select a line from a group of juices id both clever and attractive. While it may not be creative in the same way as the Mona Lisa, it is an unusual and well thought out way of dealing with the issue.
Ease of use: 5 stars. This website couldn’t be easier to use, with tabs clearly visible at the bottom of every page.
Functionality: 3 stars. The store locater makes it easy to find where you can buy the products in question, while the “Say Hi” tab takes you to a contact form. Links to a Twitter or Facebook page would make it easier for customers to interact with the brand.
Content: 5 stars. There isn’t a lot of text, but it is all well written and compelling. In this website the products take center stage—as they should.
Appropriateness: 5 stars. This website is just perfect for a fruit product company, offering a cohesive brand and appropriate images.
Overall: 4.2 stars. Compal International does the almost impossible—creating a brand that sets their fruit nectars and products apart from everyone else’s while giving customers a chance to interact with the company in a way that would be impossible without this website.