There are many businesses in the graphic design world that claim to be logo design firms. They may have a logo design portfolio and the work that they have done may look good. They may also have rates that are just too good to be true. These are the types of things to look for when trying to choose a logo design firm. There are also just basic concepts to explore when choosing any business to work with.
The first important concept is customer service. Look for logo design testimonials on their website or letters from clients. If the logo design firm has good customer service skills they are sure to be mentioned in these testimonials. You also want to be able to contact the designer in a variety of ways, either by email, phone or direct mail. Many professional and large logo design firms may have a way for you to chat with them online. Professional logo design firms will also pride themselves on their customer service. This will be their main goal as they want you for return business in the future and they want positive feedback from you.
The second concept to explore is experience. Research the logo design firm and see how long they have been in business. Graphic arts have really taken off in the last few years as computers have become more advanced and easier to use. There is also a lot of new and great software available to designers that allow businesses to work faster and easier. Graphic design artists and logo design firms should have large portfolios. They should have several samples of their work to show you. Each logo design should have its own identity and the logos should not look the same as the next. Each logo should look like a custom designed logo for the business or service. Explore the portfolios carefully and look at any credentials the designers may have.
The third concept to look for is quality. Quality in essence goes with experience. Well-experienced logo design firms should be producing quality work. The logo designs should be unique and professional. They should be free of any flaws and should look clear when viewed online or in print. Experienced logo design firms will have logos saved in various file formats for uses on everything from stationary to vehicles or billboards. The designers should not use clip art or reuse designs. This will insure that every design is unique and different from the next. This will also insure that there are not any trademark law or copyright law inflictions due to the logo design firm reusing designs.
Finally ensure that you can talk to your designer on the phone directly and not to any account manager or middle man. Now, it may not be possible for your designer to be available on the phone all the time, but it would be good to know that you can speak to him/her if you urgently require to do so.