Buyer Persona: You have to pay attention to 3 critical elements: buyer personas, brand positioning strategy, and pricing strategy. In this article, I discuss the importance of understanding who your target…
If you are embarking on a content strategy and creating content for your blog, website or social media channel, you would need photos, images and other creative items to help…
T-shirt Business: How to start, launch and grow a t-shirt brand company which can be a very rewarding undertaking and with passion can become super successful. Find out how to…
An ultimate guide to creating your social media marketing and includes an explanation of how to use social media as well as how to implement campaigns.
While the revenue numbers will speak for themselves, it is your job to put them into context. We learn how to figure out the ROI of your marketing strategy.
Your marketing plan and your marketing strategy – which includes crucial sections such as brand strategy, positioning, brand naming, brand identity development, product development and pricing, outlining your distribution, sales…
In this article we look at leveraging social media and understand how to create your social media strategy with an actionable plan and steps. This includes segmenting and messaging tips…
Publicity is an art and great care must be taken to create the perfect publicity strategy. Treat each publicity campaign as a unique opportunity to tell your brand story.