Car Logo Design
Motor Company Logo Design

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Over 20 Years Experience
Creating Automotive Logos

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Auto Logo Samples

Companies in the automotive industry have a tough challenge in terms of branding. Not all auto companies are professionals and hence the general perception among the public tends to lean more towards distrust when it comes to dealing with car dealers, garages or other auto companies.

To offset this perception, these companies generally do not have many options. Once a prospect becomes a customer, then the company can show professionalism and build it’s trust. But during the conversion process, it can be challenging. Your brand image can be a powerful tool in this battle. Your auto logo design can play a significant part in building trust when your target market is exposed to your brand.

Investing in branding can be worth a lot for an auto company. We often see companies skimping on branding but trying to spend a lot on subsequent marketing. This really does not give you the best ROI. If your marketing is based on a poor corporate image, the results would reflect that. If your auto company logo design is crafted carefully to work with the sentiments and world view of your prospective customers, this will reduce the friction when it comes time to convert them into paying customers.

Utilizing your corporate image in advertising is an art in itself. But having the right kind of logo would help with those efforts. Developing your brand image through proper advertising and creative design will increase the business that you do. You have to pay for advertising, but if it is something as simple as an car logo design the logo will begin paying for itself.

SpellBrand has tremendous experience in creating corporate identities for companies in the auto industry.

Most of the samples you see here, center around elegant design style. Typically companies in the auto industry prefer to broadcast their message to their audience in a very elegant way. They prefer upscale and executive logo style. Of course, an upscale image means that the rest of the branding should also match up to the logo. If that does not happen, you will have a brand disconnect.

Top 10 Car Company Logos

The auto industry has a long and lofty history of innovation and style, as well as some of the most recognizable logos on the globe. Although many automobile makers are having financial troubles right now, these companies still make up one of the largest and most lucrative industries in history, with car logos that allow them to inspire brand loyalty like almost no other industry. Here are ten of the most effective automobile logos and what makes them so brilliant.

car logo design
1. Toyota

Toyota wins a logo design award hands-down for having the best car logo on the market right now, simply because they have managed to pack both hidden letters and a hidden meaning in their simple, stylistically appealing motor logo. Looking at the picture, you can see where the letters T-O-Y-O-T-A are hidden in the logo, which few people notice unless told first. The other hidden meaning is that the logo is actually a picture of a thread going through the eye of a needle, another detail that is easy to miss. Toyota began its corporate life as a textile company, so this is a fun homage to the company roots. As a bonus, the circular logo makes viewers feel included.

auto logo design
2. BMW

This iconic German automaker’s logo is listed here for being recognizable all over the world. This may be at least in part because the logo hasn’t changed over the almost century this company has been in operation. The meaning of the circular blue and white design may seem elusive until you consider that the company began as an airplane manufacturer. The design is designed to look like the optical illusion one sees when looking directly at airplane propellers. However, the design is simple and abstract enough that it hasn’t needed any changes.

motor logo design
3. Subaru

Subaru is another strong logo because of the meaningfulness and history of its logo. The Japanese automaker was the first to use a Japanese company name. The word Subaru is the Japanese name for a group of stars known as the Pleiades. This group contains many stars, but the Subaru logo contains only six—five small stars that stand for the five parent companies of Subaru, and a larger sixth star that represents the single unified company. The unusual arrangement of the stars gives a modern edge, while the oval shape around them contains the stars and creates a safe, cozy feeling.

smart car logo
4. Smart

The Smart logo deserves a mention for having the most simple and intuitive design of any car logo. The Smart logo includes a ‘C’ for compact, which describes the car perfectly, along with an arrow for the forward-thinking nature of their target customers. This completely describes the company without being cluttered or complicated.

alfa romeo logo design
5. Alfa Romeo

Alfa Romeo gets a mention for including a lot of history in their logo. This Italian car maker’s logo is made up of the Milanese coat of arms, which goes back to the time of the crusades. On the right, a snake eats one of the historical enemies of the Milanese, the Saracens. Because this company prides itself on its history and national heritage, the Alfa Romeo logo is representative of a core company value.

sports car logo design
6. Elfin

Elfin wins an accolade for having a logo that is tied completely to their name. While many carmakers choose to use symbolism and history as the theme of their logos, the Nikon-owned Elfin chooses a happy looking elfin creature surrounded by a circle. The circle is not only reminiscent of a wheel, but it also is a symbol of inclusion. The ease of recognizing this logo makes the Elfin logo a clear winner.

audi logo design
7. Audi

Audi has another car logo with a long history behind its logo. There are four intertwined circles, which actually represent the four companies of the Auto-Union consortium that formed this European automaker. Because there are also four wheels on the automobile, this logo ties into the industry the company serves.

land rover logo
8. Land Rover/Range Rover Logo

The Rover car company deserves a mention for hiding their symbol in very plain sight. Many people don’t realize what the Rover logo represents, but it is easy to see if you know what you are looking for. It is a Viking ship, as Vikings were some of the first European adventurers. Because Rover is trying to portray an outdoorsy, adventurous image, this is a very appropriate subject for this logo.

volvo logo
9. Volvo

The name Volvo comes from the Latin phrase ‘I roll’. This is a highly appropriate name for an automaker. Further, the circle in the logo goes along with that sentiment. Not only does the logo tie into the name, this circle and arrow is also the traditional map symbol for steel, traditionally the main ingredient in the automobile. This symbol happens to be very similar to the traditional symbol for ‘male’, which gives the car an image of masculine strength. Volvo deserves a logo design award for coming up with such a unique, personalized representation of their history and their values.

opel logo
10. Opel

The logo for Opel has always had an ‘O’, but what is inside that O has changed throughout the ages. The first logo showed a dirigible in the circle, which represented the German engineering prowess. This later evolved into an automobile. However, the last symbol change yielded a lightning bolt, which will keep the company from having to change their logo every time the main method of transportation changes. This is a very inclusive logo, but also one that denotes speed and grace.

As you can see, most auto logos are not thought up randomly, but rather carefully chosen to represent the companies’ core values and long history. The fate of many of these iconic automobile companies is still in question, but their car logos remain excellent examples of appropriate and aesthetically pleasing design. If you want to learn about logos, examining these highly successful, highly effective ones is a good place to start.