There was a time when everybody between the age of twelve an d forty had a MySpace page, with pictures, friends, and numerous sparkly applications that took hours to load. MySpace was responsible the making of several celebrities, such as reality stat Tila Tequila and erotic model Christina Dolce, also known in the internet world as Forbidden. However, those days are dwindling as Facebook becomes the new and stylish internet meeting place.
Facebook has several advantages; the most significant is that it is more uniform. This website wooed former MySpace users with a promise of no more overcrowded pages or inappropriate photos. People don’t just use the website to communicate and network; they also play games, publicize businesses, and keep track of friends’ birthdays. However, MySpace is not taking their rejection lying down. The website is creating a new brand image and a new logo design that they hope will put them back in their former slot as number one social networking website in the world.
The new logo was displayed at the Warm Gun Design Conference this weekend to a remarkable lack of fanfare. The jury is still out on this website, although it certainly presents a fresh new idea. Instead of the company’s full name, the word “my” is followed by a blank. When you move your mouse over it, this blank area will be filled by different pieces of artwork from MySpace users.
The idea is that MySpace, with fewer limitations and more functions than rival Facebook, offers a place for people to express themselves without limitations. The logo design certainly does a good job of expressing this and will be more effective than the former image at differentiating the brand from other social networking websites such as Twitter and Facebook.
In several ways, the logo is similar to the old design. It has the same black and white color palette, which means that the company won’t be forced to completely redesign their website and brand. The font is similar in friendly lower case letters, although the wording now has sharper edges and a more straightforward look. The largest change is the loss of the image formerly associated with MySpace, that of three stylized people lined up next to the wording.
The change is subtle yet significant. Instead of vying for dominance as yet another social networking website, MySpace is being rebranded as an avenue for personal expression. The people have been removed; what is left is you and your own projects. The new MySpace, this logo design announces, is all about you.
It should be noted that MySpace, while not in the dominant space it occupied several years ago, remains a popular site. This is especially true with younger internet users who are more interested in expressing themselves in this public forum. MySpace has caught on to this fact and is using it to create a new brand that will keep these loyal customers from drifting to the competition while attracting new users who are tired of the limitations of other social networking sites.