Cake Sweet Cake Website Review – Bakery websites… I hate to write about them, especially right before a meal. Yet, I seem to find many that are well-designed and beautiful. Perhaps it is something about the industry; perhaps something about the nature of a baker. Either way, get ready to be tempted by yet another.
Website Address: cakesweetcake.co.uk
Cake Sweet Cake specializes in wedding cakes, but they have a wide range of offerings. This website is organized so it is easy to see samplings of the main offering, but without excluding the smaller treats that build the brand. Pastel colors and girly fonts dominate the website, building a fun and yet frivolous brand that will appeal to engaged couples and anyone looking for a tasty yet stylish treat. However, earthy browns give a modern feeling and tone down the sugariness of the lighter hues.
There are subtle sales elements, such as the suggestion that the cupcakes make great gifts and can be gift wrapped as needed. There is also more obvious sales information, such as serving suggestions and the cost of different cakes. In all, this cake website makes it easy to see what the baker’s work looks like and whether you can afford it. If all bakeries made the process this easy, brides and grooms would be saved the trouble of numerous trips around town. It also assuages the fears of someone who worries that a certain type of cake might be too expensive. You can find out easily at this website, with no embarrassment involved.
Creativity: 5 stars. The background of this website is very creative; actually, the entire website is quite clever. It builds the brand while leaving the emphasis where it belongs: on the products. We love the slight angling and soft light in the photographs, which makes them feel like they sprung from a Martha Stewart magazine.
Ease of use: 5 stars. It is very easy to poke around and find out more about the baker and the products. In fact, most parts of the website can be accessed with a single click. The navigation bar is helpful as well.
Functionality: 5 stars. From the home page, you can view the logo design, a menu, search the prices, or follow the brand on your choice of social media… just to name a few options. The cake website has many interesting and needful features, and most of them are accessible from the landing page in a single click. This is functionality at its best and most efficient.
Content: 4 stars. There are a few grammatical errors in the website, but it is otherwise well-written and descriptive. Combined with the photographs, which are professionally done and show the products to their best advantage, this site should come with a serious Food Porn alert.
Appropriateness: 5 stars. This website is very appropriate for a bakery. It has a fun and whimsical brand and color scheme, but also a professional touch. It will definitely be appropriate for engaged couples and sweets lovers in the bakery’s area.
Overall: 4.8 out of 5 stars