Can Controversy Be a Part of a Brand?

Can controversy boost your brand? In many cases, the surprising answer is ‘yes’. While few people think of controversy as being a positive thing, it can lead to free media exposure and stronger brand loyalty.

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5 Branding Strategies that Spell Failure

Branding is a delicate process, one that no small business owner should undergo without the guidance of a branding consultant. Even with expert advice available to all, there are certain mistakes that affect businesses big and small. Here are five branding strategies that guarantee failure for your business.

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How To Build Brand Loyalty

how to build brand loyalty

Brand loyalty is an essential component of success in small business. It’s important not just that people identify with your brand, but that they feel committed to your company. Luckily, there are ways for you to build this type of loyalty without spending a fortune on marketing.

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