Branding Building Resources
To Help You Build A Successful Brand

At SpellBrand, we believe in sharing our knowledge gained over the years in the art of building successful brands. In this resource section, you will find dozens of articles on all facets of creating, building and launching magical brands.

Since 1998 SpellBrand has been creating brand strategies for companies from around the world and helping them differentiate themselves from the competitors, gain market share and increase revenues. If you would like help with your brand, check out our brand building services section for a list of services.

Brand Fundamentals

Brand Immersion Framework
Brand Immersion Framework
Brand Dictionary
Brand Dictionary
Brand Builder Show
Brand Builder Show

Brand Strategy Articles

Brand strategy is critical to the success of any business. But what is brand strategy? In this section, you will find various articles on different brand strategy concept along with actionable tips and advice.

Avoid Growth Hacking and Embrace Brand Building

But what is growth hacking really, and is it safe? In this post, I’ll explore these ideas as they relate to brand building and provide a framework for growth hacking for those who wish to pursue it.

How To Revitalize Your Public School Branding

Public school branding crisis - From outdated websites to clip-art logos, it seems that most public schools utilize less than stellar branding materials. In this article, we discuss how to take [...]

It’s Time To Skyrocket Your Brand Awareness!

These are 5 awesome ways to skyrocket your brand awareness. It's a good idea to implement all 5 strategies and to build small creative teams that push your brand beyond the stratosphere. [...]

How To Discover Untapped Brand Potential

If you can identify the few inputs that are making the biggest difference to your, you can replicate them. If you make a practice of doing this, again and again, you can make huge gains. In this [...]

How To Stand Out From The Competition in 2019

How do you, as an emerging brand, differentiate yourself? The advent of the Internet and social media means it’s no longer enough to have the best product. It’s not enough to have the most [...]

Brand Core Values For Brand Success

Brand Core Values - Like people, companies and brands too should have a set of brand core values that stand as the guiding principles of how the brand should behave.

How To Use The GROW Model To Grow Your Brand

Often business owners do not really why their business is not doing we well as it should. In reality, the problem is not the product/service but rather other factors that are hard to identify and [...]

Why You Need A Brand Mentor

Have you ever wondered how some brands seem to make all the right moves and effortlessly create great awareness aroud their brand? Wonder how they are doing it? The answer is a brand mentor!

How To Create The Perfect Brand Name

Perfect Brand Name - When the market is noisy, there are a precious few things that can help your brand stand out from the competition and make an impact on your target audience. One of them is [...]

Brand Positioning Strategy

Brand Positioning Strategy: Traditional marketing methods are becoming ineffective as people are starting to tune out advertising messages. Outbound methods of marketing are quickly starting to [...]

The 10 Commandments Of Brand Building

In this noisy world and saturated market place, brand building is the key to being heard, cutting through the noise, creating brand recall, gaining customers and increasing revenue. Brand [...]

Buyer Persona – How It Can Increase Sales

Buyer Persona: You have to pay attention to 3 critical elements: buyer personas, brand positioning strategy, and pricing strategy. In this article, I discuss the importance of understanding who [...]

Create Your Brand Heritage For Success!

The importance of having a heritage of your brand cannot be overstated. Most young brands struggle when it comes to establishing creditability. This is due to the lack of heritage as perceived by [...]

Urban & Streetwear Clothing Brands

Thanks to the vitality of the streetwear and urban industry, it’s your time to find success in this industry. Use the above tips to get your start and you’re bound to get your streetwear brand [...]

How Important Is Branding For Niche Markets?

There are a lot of people out there, and niche products and services can be great businesses. Niche brands live on a base of loyal clients, so your branding marketing strategy has to focus on [...]

Branding Is Critical To Startup Success

Every business needs to have a strong brand. For startups it is even more critical to have a brand that is message oriented and communicates their differentiation.

How To Create An Emotional Brand

Emotional Branding: Does your brand create emotional connections with your clients? Do they love your brand? Find how to create a powerful emotional brand!

How To Audit Your Brand For Great Success

From time to time, every brand should undergo an internal audit to ensure that the brand strategy and vision are in line with the actual implementation, messaging and marketing that are being deployed.

The Importance Of A Brand Identity System

In this article we talk about the various elements of a brand identity and how they all come together to constitute a Brand Identity System. Does your brand have a brand identity system?

How To Stop Attracting The Wrong Customers

Understanding and figuring out who your ideal customer is, is paramount to success. Narrowing your focus and restricting your buyer profile will do wonders. This may sound counter intuitive to [...]

3 Leading Causes Why Most Startups Fail

In this post, I discuss 3 causes that may be overlooked by most people and perhaps not even recognized by some. As a serial entrepreneur myself and having launched 3 successful startups, I can [...]

Own A Color For Brand Success

Color is one of the most important aspects of any successful brand or startup. If you look at any of the superbrands out there, you notice that they tend to own a color. Picking the right color [...]

The Case of Blue Elephant at Hilton Malta!

We remember a person, place or an incident for two reasons: when we are either very delighted or thoroughly disappointed with that place or person. In Hilton Malta’s case, we were very much [...]

Saving ‘Startup’ Ryan!

I call this post “Saving ‘startup’ Ryan” because, if Ryan is taken as a straying startup, he is to be saved and brought back to his business home. So if we draw analogies to the film storyline, [...]

There Is A Space For Every Startup!

Most of the newcomers to the business world feel that their ideas have already been used by others, and so they may not have any scope of doing well if they start on the same ideas. This is not [...]

Not All Startups Are Novices!

When we think of Startups, the first thing that comes to our mind is that a startup always starts with maximum financial constraints and minimum know-how in marketing and branding. In fact Eric [...]

Brands & Brand Ambassadors

We all know that branding a product or business or a startup involves a number of strategies to create “brand recall“. Besides the quality of the product or service, which the [...]

Brand Confusion Demystified

To start with, most people think that branding is just the visual aspect of creating the logo or perhaps the colors and typography and things like that.

Branding Your Brand!

While the motive behind a story writer is to make as many readers as possible read his story, the motive behind every businessperson is to make as many customers use his products or services as [...]

On the Wings of Red Bull

Why do well-known brands spend so much money on advertising? Well, advertising a brand is for the people, especially the target market, to know about it. Ok, here the question is why the top of [...]

Create A New Category For Brand Success

A lot of brands struggle to make inroads into the market place and gain significant mind share. They typically chalk it down to product/service features vs benefits scenario. But the missing [...]

Fluff Is Your Brand Message Killer (With Examples)

I list a few examples of "fluffy" brand messages, then talk about how to identify fluff in your own strategy or messaging, add a few thoughts on why fluff is your brand message killer and how to [...]

Evolve your brand through rebranding!

Rebranding your business is a serious and complex undertaking. It’s not something that should be taken lightly, especially if your business has been around for a while. In this article, I’ve [...]

Japanese Strategy: From Nowhere To Everywhere!

Hiroshi Fujiwara: A Japanese designer who seems focused on not being focused! The other day when I wanted to buy a pair of sneakers for my outdoor activities, like taking Dexter, our adorable [...]

A Spanish Fashion Brand with an Italian Flavor!

Massimo Dutti: Not an Italian Fashion Designer but a Spanish Fashion Brand! As winter has set in, my wife and I have been busy turning up the central heating system, hanging thick curtains on the [...]

How To Connect Your Brand To People’s Emotions

As part of the new podcast series on brand building, today I talk about connecting your brand to people’s emotions. Brands that tap into our emotions are far more successful than those that [...]

The Narrow Focus Brand Strategy

So what is your brand strategy? Are you depending on the quality of your product or service alone to build a quality brand? As Al & Laura Ries say in their awesome book “The 22 [...]

Danish Ants in Scandinavian Yogurt

This Michelin Two-Star Scandinavian restaurant serving Nordic cuisines has been on the list of the top restaurants of the world four times. Let's talk about their brand identity!

Is Your Brand Confident?

Just like people, brands need to be confident in order to succeed and leave a legacy behind. Just as how lack of self-confidence leads to poor results in life which in turn fuel lower self-esteem [...]

How to Build a Tech Startup Brand Step-by-Step

Do you have the next big tech startup brand? Excellent! Without constant innovation, we would have stale software and a never-ending list of problems waiting to be tackled by someone, someday.

To Snack is H.U.M.A.N.

In this week’s Success Story, I take a look at one company’s efforts to combat obesity. Their success shows that anything is possible when you stay true to your beliefs.

Benbria Blazes a Trail for Customer Service

This week’s Success Story has revolutionized the realm of customer service with an innovative new app that makes it easy to collect and act on customer feedback. Benbria is the brainchild of [...]

Use Authority To Beat Your Competition

Becoming an authority can be a challenging and daunting task. In some fields, for example, like in the bespoke suits field, it may be extremely difficult to become an authority while in others it [...]

Brand Building For Financial Consultants

When you look at the sea of financial consultants and advisors and their branding, the first thing you notice is how uninteresting and dated their branding is. I am not sure why but conservative [...]

Visual Language Of Your Brand

Most people think that branding is just the logo design. Branding is much more. It is the sum total of all the experiences that people have with your brand. One of the critical and most important [...]

No USP? Then Why Are You In Business?

Most businesses in almost every industry face a crisis. There is too much noise. Too much competition. And buyers are not using the traditional methods of making purchasing decisions. The ones [...]

Do Your Customers Like Your Brand?

What kind of attitude do your customers have towards your brand? Do they like your brand or dislike it? One could argue that if they are buying from us, they should like the brand. But in [...]

How Important Is Branding To Luxury?

Without branding, there can be no luxury. A bold statement, I agree, but one that is rooted in facts. When you decide to buy a gift, depending on how much you want to spend, you usually decide on [...]

Reach Into Your Customers World View

Customer World View - In this article, I encourage you to think more consciously about your customer’s world view and how that would benefit your brand.

How Bad Pricing Can Kill Your Business

The key to profits is not getting the most number of customers. The key is having a good pricing strategy and a business strategy that supports the pricing strategy.

Your Brand Is Your Best Weapon

Running a business can be hard, in any economic climate but more so in the current one. To help you through this battle, your brand is one of the biggest weapons you possess. But few understand [...]

How To Build A Luxury Brand (#1) – SERVICE

In today’s episode I look at a client’s question about how a brand can define itself as a luxury brand. There is no set definition of luxury. Ask your clients what Luxury means to [...]

Brand Value Proposition

In a recent post on launching your clothing line brand, one of the most critical elements of a brand that I wrote about was Brand Value Proposition. Most businesses do not really understand or [...]

Charge up Your Brand with Contests

Contests are a great sales and marketing tool. Not only because they’re good for the brand, but because they’re good for the customer. Customers love having the chance to win those big [...]

Signs of a Possible Brand Collapse

Given the challenges that brands face these days, more have become more vulnerable to collapse. It is a very depressing event for any business owner to see his or her brand fall down, most [...]

Can Controversy Be a Part of a Brand?

Can controversy boost your brand? In many cases, the surprising answer is ‘yes’. While few people think of controversy as being a positive thing, it can lead to free media exposure and stronger [...]

5 Branding Strategies that Spell Failure

Branding is a delicate process, one that no small business owner should undergo without the guidance of a branding consultant. Even with expert advice available to all, there are certain mistakes [...]

How To Build Brand Loyalty

Brand loyalty is an essential component of success in small business. It’s important not just that people identify with your brand, but that they feel committed to your company. Luckily, there [...]

Brand Inspiration Articles

Looking for some branding inspiration? This section has articles that curate some of the most inspiring branding from around the world. This resources is awesome for both brand designers as well as brand builders.

Brand Building Articles

A collection of brand building related articles including reviews, insights, how-to guides and more. These articles will help you on your journey building a winning and magical brand.

How To Build a Powerful Medical Brand

To build a powerful medical brand, you’ll need to know what these cliched design elements are so you can avoid them at all costs—or else use them with intention, putting meaningful spins on them.

Avoid Growth Hacking and Embrace Brand Building

But what is growth hacking really, and is it safe? In this post, I’ll explore these ideas as they relate to brand building and provide a framework for growth hacking for those who wish to pursue it.

How To Launch A Clothing Brand

The ultimate guide on how to launch your clothing brand. Includes brans strategy, visual identity, marketing strategies, pricing, promotion and more.

Your brand is who you are!

Your brand is who you are! It never ceases to amaze me how many small businesses ignore branding. It’s baffling really. Branding is quite possibly the single most powerful thing.

Step By Step Guide To Creating A Winning Brand

In this article we look at the complete journey of building a brand from scratch. Knowing each of these steps will enable you to evaluate what you process of creating your brand and how to create [...]

Blockchain Brand Identity Report 2019

Blockchain Brand Identity Report is an analysis and review of 50 of the top blockchain startups out in the world with tips, suggestions and ideas for would be blockchain startups on how to create [...]

Brand Image – How To Create A STRONG One!

A brand image is simply what people think of your business. It is merely the picture that comes to your customer’s head when a friend asks them whether they enjoy doing business with you. [...]

The Power Of Mindful Branding

Mindful Branding - Brand builders are not really aware of their intentions with their branding. The focus seems to usually lie in generating sales and revenue. But the right focus is to become [...]

The 10 Commandments Of Brand Building

In this noisy world and saturated market place, brand building is the key to being heard, cutting through the noise, creating brand recall, gaining customers and increasing revenue. Brand [...]

How To Start A T-Shirt Business Company

T-shirt Business: How to start, launch and grow a t-shirt brand company which can be a very rewarding undertaking and with passion can become super successful. Find out how to take your passion [...]

Uniforms Design in Fashion

There is an interesting story behind the origin of every uniform, the main point being the fact that the wearer must look different, showing their status and position.

How To Improve Your Brand Visual Imagery

Successful brands create and use visual imagery that ties into human emotions and seeps deep into the various touch points that their target audience including packaging and campaign imagery.

The Real Cost Of A Logo Design

The real cost of a logo design is the impact it has on your business - both positive and negative. And no one should take their logo design lightly. Let us look at the real cost of a logo design.

How To Create Powerful Sales Materials

Powerful sales materials and literature are still fundamental tools of marketing. We look at how to evaluate sales literature and what to look for in sales materials that are effective.

How To Audit Your Brand For Great Success

From time to time, every brand should undergo an internal audit to ensure that the brand strategy and vision are in line with the actual implementation, messaging and marketing that are being deployed.

The Importance Of A Brand Identity System

In this article we talk about the various elements of a brand identity and how they all come together to constitute a Brand Identity System. Does your brand have a brand identity system?

How To Stop Attracting The Wrong Customers

Understanding and figuring out who your ideal customer is, is paramount to success. Narrowing your focus and restricting your buyer profile will do wonders. This may sound counter intuitive to [...]

Brands & Trademark Infringement

The article in Fashionista by Chantal Fernandez, Feb 2, 2015: “Gucci Loses Trademark Infringement Case Against Guess in France”, got me thinking, once again, about Trademark/copyright [...]

Brand Identity For Startups

The visual manifestation of the brand is one of the most critical factors that could make or break a startup. A visual manifestation starts with the brand identity for startups and continues with [...]

Symbiosis between Two American Eatery Brands!

There is symbiosis found everywhere in the nature. Plants, animals and humans live in symbiosis with one another. Fungi and plants being in a mutually beneficial relationship is the most common [...]

SpellBrand Enters Dubai Branding Scene

2014 is almost at an end and the new year is bringing some exciting news to SpellBrand. Following on from our Sydney office opening at around the same time last year, we are opening our new Dubai [...]

A Spanish Fashion Brand with an Italian Flavor!

Massimo Dutti: Not an Italian Fashion Designer but a Spanish Fashion Brand! As winter has set in, my wife and I have been busy turning up the central heating system, hanging thick curtains on the [...]

The “Dirndl” Darling!

I've developed a great admiration for this designer for her aesthetic values and her determination to stay in her native land though she has been offered business opportunities in the States and [...]

Patrizio Bertelli: The Guardian Angel of Prada!

You may have already read my article on one of the most reputed fashion designer brands ‘Prada’. We all know Miuccia Prada, the female fashion designer, that has been shown and talked [...]

The Tale of Two Corinthias!

One of the most powerful CEOs in the business world, Marc Benioff of Salesforce, mentioned Corinthia hotels, showcasing Corinthia Hotel Group as an example of a Brand that “gets it”, and this [...]

The House of Barbecue!

This is a logo of an eatery in London. Ring any bells! Yes, it’s the imposing logo of Barbecoa, the high-end first BBQ eatery in London. I love this logo design. The lettering, the circle around [...]

Alphadi – The Tuareg fashion designer

Alphadi, born Sidahmed Seidnaly, is a 55 year-old fashion designer who has a big dream, though not so mammoth as that of Martin Luther King, Jr. He hails from the ancient city of Timbuktu in [...]

How Fat Can The Fat Duck Be?

By the end of this article, I’m sure, you’d answer: ‘It can be fatter than the fattest!’ While I was just browsing for some juicy news about small businesses the other day, I was attracted to a [...]

Is Your Brand Confident?

Just like people, brands need to be confident in order to succeed and leave a legacy behind. Just as how lack of self-confidence leads to poor results in life which in turn fuel lower self-esteem [...]

Marc, the designer that has made a Mark!

While talking about successful fashion brands, we need to talk about the designers that fashion those brands. They are the ones that ‘create’ fashion… traditional or radical. And one of [...]

How to Build a Tech Startup Brand Step-by-Step

Do you have the next big tech startup brand? Excellent! Without constant innovation, we would have stale software and a never-ending list of problems waiting to be tackled by someone, someday.

Burberry: The Phoenix of the Fashion World!

This 158 year old British Fashion brand, Burberry Group plc, is one of the top five luxury brands in the world, with the flagship brand, the raincoat or trench coat priced at $4,000 apiece and [...]

London Business Show Booth Branding

I visited the 31st London Business Show on May 15th, 2014 at Excel, London and have enjoyed it very much. I went with an intention to only find out more about the various companies showcasing [...]

Brand Success Checklist

I wanted to do a quick video on how your brand should be the focus, and a checklist of a few items that’ll allow you to… to make your brand a success. This video, in particular, would be aimed at [...]

How To Build A Luxury Brand (#1) – SERVICE

In today’s episode I look at a client’s question about how a brand can define itself as a luxury brand. There is no set definition of luxury. Ask your clients what Luxury means to [...]

Brand Value Proposition

In a recent post on launching your clothing line brand, one of the most critical elements of a brand that I wrote about was Brand Value Proposition. Most businesses do not really understand or [...]

Difference Between Brand And Logo Design

All too often companies confuse branding with logo design or vice versa. The difference is quite blurry and depends on the context of usage. In this article I will try and clear up the difference [...]

From Logo Designer To Brand Storyteller!

This weekend we had our annual business retreat in London. Every year we take a few days off to evaluate our company progress for that year and to refresh and regenerate our passion for this [...]

11 Brands that Have Stood the Test of Time

The companies listed below prove that not only have they adapted to the modern marketplace – they’ve thrived, and in many cases are bigger than they’ve ever been.

When Social Media is a Bad Idea

Despite the popularity of social media marketing, it’s not right for everybody. For many businesses, social media will not make a whole lot of sense. For some, it may even be harmful. The problem [...]

How Not to Manage a Brand Crisis

All brands falter now and again. It depends on the mistake, but most negative situations can still be salvaged. Here are a few tips.

5 Reasons Not to Cheap Out on Brand Design

It is normal for businesses to want to save money on brand design, but skimping can end up costing more than investing in a truly professional design service. This is especially true if your [...]

How Overzealous Marketing Hurts the Brand

It’s good to have a strong drive and commitment to promoting your brand, but there can be such a thing as too much. The thing is, there is such a thin line between excellent marketing and [...]

Quick Design Rules to Live By

Many designers and graphic artists will tell you that the foundation of creating a great logo is sheer creativity and an eye for detail. And really, these things are hard to learn—people are born [...]

Why Good Branding Isn’t Enough

With all the focus on brand name recall, brand image, it can be easy to forget that good branding isn’t the only thing that matters to a business.

Logo Basics (Branding 101 – #4)

The 4th article in the series of Branding 101 lists some basics of logo design. This follows from the second in the series: What’s in a Name?. A logo is an integral part of a company’s branding [...]

Signs of a Possible Brand Collapse

Given the challenges that brands face these days, more have become more vulnerable to collapse. It is a very depressing event for any business owner to see his or her brand fall down, most [...]

How Companies Effectively Use Mascots In Branding

A well-designed mascot can easily become one of your best sales and marketing tools. According to CrazyEgg, a software company that helps small businesses increase conversions: “What was once a [...]

Your Friend the Brand Manager

As an entrepreneur or small business owner, you will often be the only one responsible for the development of your brand.

Piggyback Branding

As a new business, it is always difficult to find immediate footing. There are many competitors out there and getting the attention of the target market will be very difficult in the beginning.

Importance of Branding for SMEs

Branding is frequently associated with giant companies. Given the arrogance of most big players in the market, small businesses end up intimidated.

Branding Appeal: Emotional or Rational?

Branding and advertising campaigns require a long process of planning before the actual execution. They can choose between emotional or rational approaches.

Total Brand Recall

The choice of colors for a logo can make a business successful or not - at least in terms of recall among target consumers.

Branding Vs Advertising – Is There a Difference?

Branding Vs Advertising: Just like most agencies, people generally tend to think they are smarter than the average persons. Many think that their work is always better and more effective than the [...]

Coping with Branding Failure

The success is a branding campaign is never absolute. There are times when branding attempts also tend to fail.

YouTube: A Visual Platform for Your Brand

YouTube is the largest video sharing website in the world and it is easily the most recognizable. It was founded in November 2005 by three former PayPal employees in order to give people a free [...]

Lessons on Branding from Google

Even though the Google logo has remained consistent, Google has found ways to play around it. In their home page, they do various versions of the same logo to help commemorate special events like [...]

Strengthening Your Brand

Whether a business is established globally or just starting, one of its most important assets is its brand. This is the identity of a company.

Emerging Trends in Website Graphic Design

The use of graphic design is more than just for art projects in school. It is the driving creative force behind some of the most successful business logos and websites.

Is Your Brand as Strong as It Could Be?

This is an important question, and if you are like many small business owners, the answer is ‘No’. Unfortunately, many people are aware of the sad fact that their brand is simply not as strong as [...]

How To Build a Customer-Focused Brand

You need to build a customer-focused brand to succeed in the marketplace. Here are five steps to building a customer-focused brand that your market won’t be able to resist.

Hospitality Logo Design For West End

If you are running a business in the hotel industry, especially in a larger UK city such as London, then branding and logo design is crucial to success. Find out how.

Battle of the Luxury Brands

Luxury brands used to be individual entities, but more and more of them seem to be owned by luxury conglomerates. For example, LVMH is the owner of Donna Karan, Givenchy, Fendi and of course [...]

Football Branding

Monday Night Football has been through several changes in the past few years, changes in format and even in a television station. Now the popular program is in for a new and equally important [...]

Branding at the Movies

We are used to seeing advertising in our movies. Not only are there advertisements and previews before the movies themselves, there are product placements and logo design placements in the films [...]

The American Tourism Brand

American Tourism Brand - Tourism is an important of any country’s economy. Branding and logo design are crucial to enticing new vacationers and building a reputation as a great place to visit.

Keep an eye on your online brand

Negative feedback is one of the only constants of the small business world. If your company deals with people, you can bet that some of them will be unhappy, no matter how hard you try to please them.

Seasonal Business Branding

If you have a seasonal business, you may wonder if all of this advice really applies to you. After all, what is the point of building a brand that will be forgotten as soon as the weather changes?

5 Essential Parts of a Brand

Many people think that a small business brand is just a logo design, or even the business name itself. Here are the five essential parts of a brand.

Poster Design as a Business Tool

While many small business owners are turning to the internet for their marketing, there are a few standards that never get old. Posters are one of these.

Professional Design is Essential to Branding

Americans are visual people, easily distracted and driven by whatever catches their eye. A new report underscores the importance of professional design, such as professional logo design, in [...]

Build Your Brand with Positive Reviews

Are you looking for a cheap and easy way to build your small business brand? If so, you are not alone. Many small businesses are on a constant lookout for ways to get their brand and logo design [...]

Cultivating a Multicultural Brand

We hear a lot about multicultural brands and companies lately, but few people are specific about exactly what this means. What makes a brand ‘multicultural’?

Importance of Social Media Branding

Read about the importance of branding to your social media channels and how it affects your brand perception. Every social media channel must have some branding fundamentals nailed down. Find out [...]

5 Proven Up-sell Strategies

What would it mean for your company if you could add 25% to every single sale? If you learn to up-sell, this daydream could become reality. Not only will up-selling increase your business’s [...]

Branding and International Positioning

Business owners don’t recognize that, while a logo design & brand remain fairly stable through expansions, a company’s positioning may have to be modified.

Brand Facelifts: Do They Work?

All over the UK, companies are giving their stores ‘facelifts’, changing the appearance of their locations and even product packaging without making other, more substantial changes to the brand [...]

Branding Your Customer Experience

Many people focus on the visual aspects of a brand to the detriment of other important areas. Here are the five major areas of customer experience along with ways you can use them to extend your brand.

5 New Ways to Build Your Brand Online

Many small business owners use modern resources such as Facebook and Youtube to market their business. Here are 5 ways you can use technology to build your brand online.

5 Good Reasons to Have a Brand

Most start-up businesses go through the process of branding to give themselves the boost they need to compete with the big boys. However, what if you are one of the big boys? Here are five [...]

Top 5 Branding Trends

These trends are defining the branding world right now. Everywhere you look, companies from the smallest small businesses to the largest international corporations are hopping on these bandwagons.

Cartoon Character Logo Case Study

Cartoon Characters Logos and Mascot Design logos are becoming quite popular these days. The trend of using a cartoon character in a company logo design makes sense when the entire brand strategy [...]

Branding on a Budget

There are many ways that small businesses can get the most bang for every buck spent on marketing. Here are the five top ways to stretch your marketing budget.

Top 10 Branding Disasters

Every small business owner wants to have a strong brand, but there are certain elements that will kill your brand before it even gets off the ground. Some are mistakes that occur in the very [...]

Customer Feedback as Branding?

Branding is a hot topic in the petroleum industry right now. As the public becomes more and more sensitized to the importance of green living, petrol products are becoming less popular and less [...]

Branding Through Your Website

Here are five ways your website can help create the customer credibility that you need to find success in the cutthroat world of small business.

Top 5 Branding Myths

Many small business owners either consider branding an impossibly huge task that is too massive to undertake or, alternately, an insignificant one not worth the effort. The truth about branding [...]

How Not To Brand

Branding is crucial to a business’s success, but many small business owners nonetheless cannot seem to build a cohesive brand. There are just a few common mistakes that cause this failure in the [...]

Branding for Social Change

The modern consumer is about more than products and services. Most people have pet causes that they feel strongly about and will do almost anything to support.

5 Unlikely Side Effects of Branding

You know that having a strong brand will give you an advantage in the competitive UK market, but there are a few other positive effects. Having a UK brand doesn’t just draw in customers and give [...]

5 Ways to Build a Professional Online Image

Your professional online image is a conglomeration of visual cues and other subconscious information that tells customers whether you are trustworthy and capable of delivering what you promise. [...]

5 Branding Mistakes That Destroy Small Businesses

Branding is one of the keys to success in the world of small business. However, inappropriate or poor branding can be one of the most devastating hurdles for a business of any size to overcome. [...]

Are You Branded?

If you have been pouring time and money into branding for your small business, you may wonder whether it is working. Luckily, it is actually very easy to tell when your brand is making an impact [...]

The Top 5 Rebranding Mistakes

Is your company feeling dated and irrelevant? Is your customer base dwindling? Rebranding may be the answer to your problems, but only if it is done correctly. Avoiding these five common pitfalls [...]

5 Ways To Build Your Company Image

Do you think branding is too expensive for a small business such as yours? Many companies mistakenly think this way and suffer as a result, but branding your company can be as easy and [...]

Small Business Brand

Here are the five essential components of a great small business brand just as 5 ways of branding your website.

Five Ways to Brand Your Website

If your company has a website, you probably want that website to be a part of your branding strategy. While this can be difficult, it is not undoable.

Professional Annual Report Design

Do you really need a graphic design firm for your annual report design? Consider the purpose of an annual report. This important document communicates valuable information to stockholders and [...]

Graphic Design Company

If you are like many companies, you have used a graphic design company to create a logo. However, there are many other ways that this field can help your business get a leg up on the competition.

What is a Logo Design Company?

A logo design company is considered a creative boutique in the world of advertising and marketing. A logo design company is a company who provides only creative services. Logo design companies [...]

What is Sacrificed in a Cheap Logo Design?

A cheap logo design does not necessarily mean that they design is of poor quality. The design may be by a professional logo designer but at a lower price than most professional logo designs. A [...]

Components of a Graphic Logo Design

There are many components to graphic logo design. These components should be considered when thinking about ideas for a company’s new logo or a logo re-design.

Small Business Logo Design

Small businesses generally have to operate on a small budget as well. Those that are just getting started usually have to be very conservative with their spending. Just because advertising and [...]

Choosing a Logo Design Firm

There are many businesses in the graphic design world that claim to be logo design firms. They may have a logo design portfolio and the work that they have done may look good. They may also have [...]

Benefits of Co-branding

Co-branding is basically combining the strengths of 2 brands to reap more profits or expand market potential. While this is a popular business practice in the offline market, it is not yet fully [...]

Top 10 questions to ask your logo customer

Top 10 questions to ask your logo customer - The most important aspect of the logo design creation process is collecting input from the client. It also happens to be one of the trickiest. In [...]

How to approach logo design projects

Today I would like to discuss a few tips on becoming a good logo designer. Being a good logo designer is not simply being good with logo design software such as Adobe Illustrator or CorelDraw. It [...]

5 Tips to TRULY becoming your OWN BOSS

Most small design businesses on the internet are really not small businesses. A business is considered to be a small business if it has at least 8 or more people. Here are a few reasons why [...]

Tips for the Creative Entrepreneur

Are you a Creative Entrepreneur? Then this blog is the right place for you to get tips and advice on how to start, manage and make a small creative business work. I will be posting a series of [...]

Difference between brand and corporate identity

The concept of branding was born in the course of the evolution of the "business process". During the next phase of evolution, however, emerged the concept of corporate identity. Although often, [...]

Brand Naming Resources

An important aspect building a robust brand is picking the right brand name. All things being equal, the brand with the better brand name usually wins the brand awareness race! Here are some resources to help you pick the right brand name for your new venture or starup.

How To Create The Perfect Brand Name

Perfect Brand Name - When the market is noisy, there are a precious few things that can help your brand stand out from the competition and make an impact on your target audience. One of them is [...]

Brand as Keyword? Google Says Yes.

Can Google allow companies to use their competitors’ trademarks and other brand aspects as keywords for the purpose of stealing customers? According to courts in the UK and all over the EU, they [...]