Branding Building Resources
To Help You Build A Successful Brand

At SpellBrand, we believe in sharing our knowledge gained over the years in the art of building successful brands. In this resource section, you will find dozens of articles on all facets of creating, building and launching magical brands.

Since 1998 SpellBrand has been creating brand strategies for companies from around the world and helping them differentiate themselves from the competitors, gain market share and increase revenues. If you would like help with your brand, check out our brand building services section for a list of services.

Brand Fundamentals

Brand Immersion Framework
Brand Immersion Framework
Brand Dictionary
Brand Dictionary
Brand Builder Show
Brand Builder Show

Brand Strategy Articles

Brand strategy is critical to the success of any business. But what is brand strategy? In this section, you will find various articles on different brand strategy concept along with actionable tips and advice.

Is Your Brand Message Losing You Customers?

Brand messaging is a critical part of your brand success. Don't go about it without a strategy and plan. Avoid using weak statements, watered down sales pitches and fluffy press releases. Go for [...]

Brand Core Values For Brand Success

Brand Core Values - Like people, companies and brands too should have a set of brand core values that stand as the guiding principles of how the brand should behave.

How To Use The GROW Model To Grow Your Brand

Often business owners do not really why their business is not doing we well as it should. In reality, the problem is not the product/service but rather other factors that are hard to identify and [...]

Why You Need A Brand Mentor

Have you ever wondered how some brands seem to make all the right moves and effortlessly create great awareness aroud their brand? Wonder how they are doing it? The answer is a brand mentor!

How To Create The Perfect Brand Name

Perfect Brand Name - When the market is noisy, there are a precious few things that can help your brand stand out from the competition and make an impact on your target audience. One of them is [...]

Brand Positioning Strategy

Brand Positioning Strategy: Traditional marketing methods are becoming ineffective as people are starting to tune out advertising messages. Outbound methods of marketing are quickly starting to [...]

The 10 Commandments Of Brand Building

In this noisy world and saturated market place, brand building is the key to being heard, cutting through the noise, creating brand recall, gaining customers and increasing revenue. Brand [...]

Buyer Persona – How It Can Increase Sales

Buyer Persona: You have to pay attention to 3 critical elements: buyer personas, brand positioning strategy, and pricing strategy. In this article, I discuss the importance of understanding who [...]

Create Your Brand Heritage For Success!

The importance of having a heritage of your brand cannot be overstated. Most young brands struggle when it comes to establishing creditability. This is due to the lack of heritage as perceived by [...]

Urban & Streetwear Clothing Brands

Thanks to the vitality of the streetwear and urban industry, it’s your time to find success in this industry. Use the above tips to get your start and you’re bound to get your streetwear brand [...]

The Top Marketing Trends for 2018

Make sure that you get up to speed on the top marketing trends that are right around the corner in the New Year. Here are some tips for marketing in 2018.

How Important Is Branding For Niche Markets?

There are a lot of people out there, and niche products and services can be great businesses. Niche brands live on a base of loyal clients, so your branding marketing strategy has to focus on [...]

Branding Is Critical To Startup Success

Every business needs to have a strong brand. For startups it is even more critical to have a brand that is message oriented and communicates their differentiation.

How To Create An Emotional Brand

Emotional Branding: Does your brand create emotional connections with your clients? Do they love your brand? Find how to create a powerful emotional brand!

How To Audit Your Brand For Great Success

From time to time, every brand should undergo an internal audit to ensure that the brand strategy and vision are in line with the actual implementation, messaging and marketing that are being deployed.

The Importance Of A Brand Identity System

In this article we talk about the various elements of a brand identity and how they all come together to constitute a Brand Identity System. Does your brand have a brand identity system?

How To Stop Attracting The Wrong Customers

Understanding and figuring out who your ideal customer is, is paramount to success. Narrowing your focus and restricting your buyer profile will do wonders. This may sound counter intuitive to [...]

3 Leading Causes Why Most Startups Fail

In this post, I discuss 3 causes that may be overlooked by most people and perhaps not even recognized by some. As a serial entrepreneur myself and having launched 3 successful startups, I can [...]

Own A Color For Brand Success

Color is one of the most important aspects of any successful brand or startup. If you look at any of the superbrands out there, you notice that they tend to own a color. Picking the right color [...]

The Case of Blue Elephant at Hilton Malta!

We remember a person, place or an incident for two reasons: when we are either very delighted or thoroughly disappointed with that place or person. In Hilton Malta’s case, we were very much [...]

Pandora Launches New Ad Campaign

Pandora Radio which in April 2013, announced that their radio streaming service had passed 200 million users, about 70 million of whom were active monthly, is about to hit it's 10th anniversary [...]

Saving ‘Startup’ Ryan!

I call this post “Saving ‘startup’ Ryan” because, if Ryan is taken as a straying startup, he is to be saved and brought back to his business home. So if we draw analogies to the film storyline, [...]

There Is A Space For Every Startup!

Most of the newcomers to the business world feel that their ideas have already been used by others, and so they may not have any scope of doing well if they start on the same ideas. This is not [...]

Not All Startups Are Novices!

When we think of Startups, the first thing that comes to our mind is that a startup always starts with maximum financial constraints and minimum know-how in marketing and branding. In fact Eric [...]

Brands & Brand Ambassadors

We all know that branding a product or business or a startup involves a number of strategies to create “brand recall“. Besides the quality of the product or service, which the [...]

Brand Confusion Demystified

One of the most hyped up words and the one that is most often confused is “Branding“. It means many things to many people and the level of understanding of the true meaning of [...]

Lessons From Tesco’s Brand Fiasco

Dean Crutchfield was right when he wrote: “First, know that brands who think they’re invincible tend to fall harder or lose their franchise because they fail to recognize that brands go through [...]

Branding Your Brand!

Every business has a story to tell us. In fact, every business is a story in itself. While the motive behind a story writer is to make as many readers as possible read his story, the motive [...]

On the Wings of Red Bull

Why do well-known brands spend so much money on advertising? Well, advertising a brand is for the people, especially the target market, to know about it. Ok, here the question is why the top of [...]

Create A New Category For Brand Success

A lot of brands struggle to make inroads into the market place and gain significant mind share. They typically chalk it down to product/service features vs benefits scenario. But the missing [...]

The French Laundry that’s been cooking Food!

The French Laundry, opened in 1994, is in a building built in 1900, which is in the National Register of Historic Places in the town of Yountville, Napa Valley county, California. This famous [...]

Primark’s Invasion USA!

Primark: High-end clothes at Low-end costs! A business news article on The Independent, 28 November 2014, with the headline “British Fashion goes where food failed in America”, by Laura Chesters, [...]

Targeting the Target!

While most of the businesses were busy opening up to the New Year, there were some who were busy closing down permanently. Target, the much lauded American big box discount retailer, was one of [...]

Fluff Is Your Brand Message Killer

Time and again I see so much fluff in brand messages and it really ticks me off! Fluff is nothing but stating the obvious but using copious amounts of buzzwords and technical jargon. These fluffy [...]

Evolve your brand through rebranding!

Rebranding your business is a serious and complex undertaking. It’s not something that should be taken lightly, especially if your business has been around for a while. In this article, I’ve [...]

Japanese Strategy: From Nowhere To Everywhere!

Hiroshi Fujiwara: A Japanese designer who seems focused on not being focused! The other day when I wanted to buy a pair of sneakers for my outdoor activities, like taking Dexter, our adorable [...]

A Spanish Fashion Brand with an Italian Flavor!

Massimo Dutti: Not an Italian Fashion Designer but a Spanish Fashion Brand! As winter has set in, my wife and I have been busy turning up the central heating system, hanging thick curtains on the [...]

How To Connect Your Brand To People’s Emotions

As part of the new podcast series on brand building, today I talk about connecting your brand to people’s emotions. Brands that tap into our emotions are far more successful than those that [...]

The Narrow Focus Brand Strategy

So what is your brand strategy? Are you depending on the quality of your product or service alone to build a quality brand? As Al & Laura Ries say in their awesome book “The 22 [...]

Danish Ants in Scandinavian Yogurt

This Michelin Two-Star Scandinavian restaurant serving Nordic cuisines has been on the list of the top restaurants of the world four times. Let's talk about their brand identity!

Is Your Brand Confident?

Just like people, brands need to be confident in order to succeed and leave a legacy behind. Just as how lack of self confidence leads to poor results in life which in turn fuel lower self esteem [...]

How to Build a Tech Startup Brand Step-by-Step

Do you have the next big tech startup idea? Excellent! Without constant innovation we would have stale software and a never-ending list of problems waiting to be tackled by someone, someday. In [...]

To Snack is H.U.M.A.N.

In this week’s Success Story, I take a look at one company’s efforts to combat obesity. Their success shows that anything is possible when you stay true to your beliefs.

Benbria Blazes a Trail for Customer Service

This week’s Success Story has revolutionized the realm of customer service with an innovative new app that makes it easy to collect and act on customer feedback. Benbria is the brainchild of [...]

Use Authority To Beat Your Competition

Becoming an authority can be a challenging and daunting task. In some fields, for example, like in the bespoke suits field, it may be extremely difficult to become an authority while in others it [...]

Brand Building For Financial Consultants

When you look at the sea of financial consultants and advisors and their branding, the first thing you notice is how uninteresting and dated their branding is. I am not sure why but conservative [...]

Visual Language Of Your Brand

Most people think that branding is just the logo design. Branding is much more. It is the sum total of all the experiences that people have with your brand. One of the critical and most important [...]

No USP? Then Why Are You In Business?

Most businesses in almost every industry face a crisis. There is too much noise. Too much competition. And buyers are not using the traditional methods of making purchasing decisions. The ones [...]

Do Your Customers Like Your Brand?

What kind of attitude do your customers have towards your brand? Do they like your brand or dislike it? One could argue that if they are buying from us, they should like the brand. But in [...]

How Important Is Branding To Luxury?

Without branding, there can be no luxury. A bold statement, I agree, but one that is rooted in facts. When you decide to buy a gift, depending on how much you want to spend, you usually decide on [...]

Reach Into Your Customers World View

Customer World View - In this article, I encourage you to think more consciously about your customer’s world view and how that would benefit your brand.

How Bad Pricing Can Kill Your Business

The key to profits is not getting the most number of customers. The key is having a good pricing strategy and a business strategy that supports the pricing strategy.

Your Brand Is Your Best Weapon

Running a business can be hard, in any economic climate but more so in the current one. Your competitors are multiplying and you face deep challenges reaching your customers. Once you reach them, [...]

How To Build A Luxury Brand (#1) – SERVICE

In today’s episode I look at a client’s question about how a brand can define itself as a luxury brand. There is no set definition of luxury. Ask your clients what Luxury means to [...]

Brand Value Proposition

In a recent post on launching your clothing line brand, one of the most critical elements of a brand that I wrote about was Brand Value Proposition. Most businesses do not really understand or [...]

Charge up Your Brand with Contests

Contests are a great sales and marketing tool. Not only because they’re good for the brand, but because they’re good for the customer. Customers love having the chance to win those big [...]

Signs of a Possible Brand Collapse

Given the challenges that brands face these days, more have become more vulnerable to collapse. It is a very depressing event for any business owner to see his or her brand fall down, most [...]

Effective Branding Strategies for Hotels

The current landscape of the hospitality sector pushes hotels to work harder in differentiating their brand and promoting their services. For sure, travelers have different needs, which means [...]

What is Your Brand Message?

Although the economy is recovering (according to economic experts at least), small business owners can’t help but notice that they must work harder than ever for each and every sale. This makes [...]

Sky Joins Product Placement Bandwagon

Since Ofcom’s groundbreaking ruling, many UK manufacturers have been developing product placement partnerships to add revenue. Sky is joining this group, as the company has recently signed a [...]

Can Controversy Be a Part of a Brand?

Can controversy boost your brand? In many cases, the surprising answer is ‘yes’. While few people think of controversy as being a positive thing, it can lead to free media exposure and stronger [...]

Post Recession Branding: Four Strategies

With many small businesses in the USA struggling to maintain a strong brand through the current recession, many fail to pay attention to the future of their business beyond mere survival. [...]

Five Steps to Complete Brand Integration

Brand integration is a subject that many business owners talk about, but few feel they really control. This is because it is a rather abstract idea. However, you can gauge your brand integration [...]

5 Branding Strategies that Spell Failure

Branding is a delicate process, one that no small business owner should undergo without the guidance of a branding consultant. Even with expert advice available to all, there are certain mistakes [...]

How To Build Brand Loyalty

Brand loyalty is an essential component of success in small business. It’s important not just that people identify with your brand, but that they feel committed to your company. Luckily, there [...]

Brand Inspiration Articles

Looking for some branding inspiration? This section has articles that curate some of the most inspiring branding from around the world. This resources is awesome for both brand designers as well as brand builders.

Brand Building Articles

A collection of brand building related articles including reviews, insights, how-to guides and more. These articles will help you on your journey building a winning and magical brand.

How To Launch A Clothing Brand

The ultimate guide on how to launch your clothing brand. Includes brans strategy, visual identity, marketing strategies, pricing, promotion and more.

Your brand is who you are!

It never ceases to amaze me how many small businesses ignore branding. It’s baffling really. Branding is quite possibly the single most powerful thing you can do for your business and it should [...]

Step By Step Guide To Creating A Winning Brand

In this article we look at the complete journey of building a brand from scratch. Knowing each of these steps will enable you to evaluate what you process of creating your brand and how to create [...]

Blockchain Brand Identity Report 2018

Blockchain Brand Identity Report is an analysis and review of 50 of the top blockchain startups out in the world with tips, suggestions and ideas for would be blockchain startups on how to create [...]

Brand Image – How To Create A STRONG One!

A brand image is simply what people think of your business. It is merely the picture that comes to your customer’s head when a friend asks them whether they enjoy doing business with you. [...]

The Power Of Mindful Branding

Mindful Branding - Brand builders are not really aware of their intentions with their branding. The focus seems to usually lie in generating sales and revenue. But the right focus is to become [...]

The 10 Commandments Of Brand Building

In this noisy world and saturated market place, brand building is the key to being heard, cutting through the noise, creating brand recall, gaining customers and increasing revenue. Brand [...]

How To Start A T-Shirt Business Company

T-shirt Business: How to start, launch and grow a t-shirt brand company which can be a very rewarding undertaking and with passion can become super successful. Find out how to take your passion [...]

Uniforms Design in Fashion

There is an interesting story behind the origin of every uniform, the main point being the fact that the wearer must look different, showing their status and position.

How To Improve Your Brand Visual Imagery

Successful brands create and use visual imagery that ties into human emotions and seeps deep into the various touch points that their target audience including packaging and campaign imagery.

The Real Cost Of A Logo Design

The real cost of a logo design is the impact it has on your business - both positive and negative. And no one should take their logo design lightly. Let us look at the real cost of a logo design.

How To Create Powerful Sales Materials

Sales materials and literature are still fundamental tools of marketing. We look at how to evaluate sales literature and what to look for in sales materials that are effective.

How To Audit Your Brand For Great Success

From time to time, every brand should undergo an internal audit to ensure that the brand strategy and vision are in line with the actual implementation, messaging and marketing that are being deployed.

The Importance Of A Brand Identity System

In this article we talk about the various elements of a brand identity and how they all come together to constitute a Brand Identity System. Does your brand have a brand identity system?

How To Stop Attracting The Wrong Customers

Understanding and figuring out who your ideal customer is, is paramount to success. Narrowing your focus and restricting your buyer profile will do wonders. This may sound counter intuitive to [...]

Chinese Startups Embracing Branding

China is one country where traditionally branding has been very local and traditional. Although with the boom of the Chinese economy and the wealth of some of its citizens, luxury brands have [...]

Real Estate: Making A Comeback!

It is good news that the Real Estate business is making a comeback, slowly, though. Such recent news items and review articles pump up confidence in bankers, construction companies, realtors and [...]

Brands & Trademark Infringement

The article in Fashionista by Chantal Fernandez, Feb 2, 2015: “Gucci Loses Trademark Infringement Case Against Guess in France”, got me thinking, once again, about Trademark/copyright [...]

Brand Identity For Startups

The visual manifestation of the brand is one of the most critical factors that could make or break a startup. A visual manifestation starts with the brand identity for startups and continues with [...]

Nokia: Not Connecting People!

Though it’s very common to see major brands being changed hands for one reason or the other, we sometimes feel sorry to see a certain brand exit, and Nokia with its famous tagline [...]

Artisans & Craftsmen – Back to the Guilds!

‘Craft’ is the skill or ability in making something. In the past people made things by hand, using very crude and limited number of tools. Utensils, cutlery, baskets, clothes, wooden [...]

Symbiosis between Two American Eatery Brands!

There is symbiosis found everywhere in the nature. Plants, animals and humans live in symbiosis with one another. Fungi and plants being in a mutually beneficial relationship is the most common [...]

SpellBrand Enters Dubai Branding Scene

2014 is almost at an end and the new year is bringing some exciting news to SpellBrand. Following on from our Sydney office opening at around the same time last year, we are opening our new Dubai [...]

A Spanish Fashion Brand with an Italian Flavor!

Massimo Dutti: Not an Italian Fashion Designer but a Spanish Fashion Brand! As winter has set in, my wife and I have been busy turning up the central heating system, hanging thick curtains on the [...]

The “Dirndl” Darling!

After a hectic but fruitful day at the office, I had a quiet evening at home. We had an early satisfying family dinner and the kids went to their rooms, and my wife and I sat before the TV, not [...]

Patrizio Bertelli: The Guardian Angel of Prada!

You may have already read my article on one of the most reputed fashion designer brands ‘Prada’. We all know Miuccia Prada, the female fashion designer, that has been shown and talked [...]

Tetsuya’s: The Confit of Petuna Ocean Trout

Tetsuya’s: Japanese tradition combined with French cuisine available in Sydney and Singapore! In my research while I was writing up the two-part article on El Bulli, a news item on Good [...]

The Tale of Two Corinthias!

[quote align=”center” color=”#999999″]Corinthia Hotels – the Gem of a Hotel in Budapest & the Spirit of Discovery in Lisbon![/quote] Photo Credit When I read the [...]

The House of Barbecue!

This is a logo of an eatery in London. Ring any bells! Yes, it’s the imposing logo of Barbecoa, the high-end first BBQ eatery in London. I love this logo design. The lettering, the circle around [...]

Alphadi – The Tuareg fashion designer

Alphadi, born Sidahmed Seidnaly, is a 55 year-old fashion designer who has a big dream, though not so mammoth as that of Martin Luther King, Jr. He hails from the ancient city of Timbuktu in [...]

How Fat Can The Fat Duck Be?

By the end of this article, I’m sure, you’d answer: ‘It can be fatter than the fattest!’ While I was just browsing for some juicy news about small businesses the other day, I was attracted to a [...]

Vera Wang – House Of Bridal Gowns

Vera Wang (nee Vera Ellen Wang) — the woman who designed her own bridal gowns, and dressed up brides and bridesmaids all over the world! China has a long and great cultural heritage. China [...]

Is Your Brand Confident?

Just like people, brands need to be confident in order to succeed and leave a legacy behind. Just as how lack of self confidence leads to poor results in life which in turn fuel lower self esteem [...]

How to Build a Tech Startup Brand Step-by-Step

Do you have the next big tech startup idea? Excellent! Without constant innovation we would have stale software and a never-ending list of problems waiting to be tackled by someone, someday. In [...]

Burberry: The Phoenix of the Fashion World!

This 158 year old British Fashion brand, Burberry Group plc, is one of the top five luxury brands in the world, with the flagship brand, the raincoat or trench coat priced at $4,000 apiece and [...]

Louis Vuitton Luxury Brand

The Four Generation Louis Vuitton brand with its LV monogram is the World’s most reputed brands sailing the Fashion Waves at top speeds. LVMS, Louis Vuitton Moet Hennessy, the international [...]

London Business Show Booth Branding

I visited the 31st London Business Show on May 15th, 2014 at Excel, London and have enjoyed it very much. I went with an intention to only find out more about the various companies showcasing [...]

Brand Success Checklist

I wanted to do a quick video on how your brand should be the focus, and a checklist of a few items that’ll allow you to… to make your brand a success. This video, in particular, would be [...]

How To Build A Luxury Brand (#1) – SERVICE

In today’s episode I look at a client’s question about how a brand can define itself as a luxury brand. There is no set definition of luxury. Ask your clients what Luxury means to [...]

Brand Value Proposition

In a recent post on launching your clothing line brand, one of the most critical elements of a brand that I wrote about was Brand Value Proposition. Most businesses do not really understand or [...]

Difference Between Brand And Logo Design

All too often companies confuse branding with logo design or vice versa. The difference is quite blurry and depends on the context of usage. In this article I will try and clear up the difference [...]

From Logo Designer To Brand Storyteller!

This weekend we had our annual business retreat in London. Every year we take a few days off to evaluate our company progress for that year and to refresh and regenerate our passion for this [...]

11 Brands that Have Stood the Test of Time

The companies listed below prove that not only have they adapted to the modern marketplace – they’ve thrived, and in many cases are bigger than they’ve ever been.

When Social Media is a Bad Idea

Despite the popularity of social media marketing, it’s not right for everybody. For many businesses, social media will not make a whole lot of sense. For some, it may even be harmful. The problem [...]

How Not to Manage a Brand Crisis

All brands falter now and again, even stylish and elegant brands. It depends on the mistake, but most negative situations can still be salvaged. Sometimes, however, a business compounds the [...]

5 Reasons Not to Cheap Out on Brand Design

It is normal for businesses to want to save money on brand design, but skimping can end up costing more than investing in a truly professional design service. This is especially true if your [...]

How Overzealous Marketing Hurts the Brand

It’s good to have a strong drive and commitment to promoting your brand, but there can be such a thing as too much. The thing is, there is such a thin line between excellent marketing and [...]

Quick Design Rules to Live By

Many designers and graphic artists will tell you that the foundation of creating a great logo is sheer creativity and an eye for detail. And really, these things are hard to learn—people are born [...]

Why Good Branding Isn’t Enough

With all the focus on brand naming and recall, brand image, and top-of-mind placement, it can be easy to forget that good branding isn’t the only thing that matters to a business. An organization [...]

Logo Basics (Branding 101 – #4)

The 4th article in the series of Branding 101 lists some basics of logo design. This follows from the second in the series: What’s in a Name?. A logo is an integral part of a company’s branding [...]

Signs of a Possible Brand Collapse

Given the challenges that brands face these days, more have become more vulnerable to collapse. It is a very depressing event for any business owner to see his or her brand fall down, most [...]

How Companies Effectively Use Mascots In Branding

A well-designed mascot can easily become one of your best sales and marketing tools. According to CrazyEgg, a software company that helps small businesses increase conversions: “What was once a [...]

Your Friend the Brand Manager

As an entrepreneur or small business owner, you will often be the only one responsible for the development of your brand. But success, as they say, breeds its own sorts of challenges. Once your [...]

Your Brand is More Than Just a Logo

Your company’s brand is more than just a logo – it’s the public identity of your business. It is important that all consumer-facing activities your company participates in (advertising, [...]

Piggyback Branding

As a new business, it is always difficult to find immediate footing. There are many competitors out there and getting the attention of the target market will be very difficult in the beginning. [...]

Brand It Like Bentley

This morning during my commute to the studio, I tuned into my usual radio station. On one of the popular programs, a group of 3 radio hosts were talking about various strange things people do and [...]

Arrogance Or Integrity?

The Angry Customer As I dozed off in my comfortable business class seat on a premium airlines, heading off to a business trip to Vienna, Austria from Cleveland, I was jolted awake by [...]

Cakes with Personality

Logos represent a brand. But a brand is not the same as a logo. A brand is the perception of people about the quality of a company, especially its products and services. Thus, a brand should [...]

Importance of Branding for SMEs

Branding is frequently associated with giant companies. Given the arrogance of most big players in the market, small businesses end up intimidated. Contrary to the common notion, even small and [...]

Reinventing Your Business

It’s a small business success story that people in the start-up world are familiar with. Once upon a modern time, a social network called Fabulis.com struggled to grow until its owners decided to [...]

Total Brand Recall

In doing business, marketing should never be missed out. Business owners should realize that marketing strategies should start at the stage of business conception. If business owners are eager to [...]

Effective Branding Strategies for Hotels

The current landscape of the hospitality sector pushes hotels to work harder in differentiating their brand and promoting their services. For sure, travelers have different needs, which means [...]

Branding Vs Advertising – Is There a Difference?

Branding Vs Advertising: Just like most agencies, people generally tend to think they are smarter than the average persons. Many think that their work is always better and more effective than the [...]

Coping with Branding Failure

The success is a branding campaign is never absolute. There are times when branding attempts also tend to fail. With this, organizations and companies should know the basic things they need to do [...]

Riding the Waves of Digital Marketing

Riding the waves! Without a doubt, times are really changing. Almost everything is done online these days—including marketing. Many marketing efforts are now being done online for a number of [...]

Lessons on Branding from Google

Even though the Google logo has remained consistent, Google has found ways to play around it. In their home page, they do various versions of the same logo to help commemorate special events like [...]

Using Twitter to Improve Your Brand

Even if you have been living under a rock, you can still get in touch with the world and share your thoughts with the use of a mobile Internet connection and Twitter! Yes, Twitter has swept the [...]

Mobile Technology: The New Frontier for Branding

Technology can leave you in a blur if you are not observant enough. Just a few decades ago, the world was celebrating as the telephone became mobile thanks to Doctor Martin Cooper of Motorola in [...]

Instant Branding Success with Instagram

If it’s true that a picture can tell a thousand words, then wouldn’t it be nice to tell that story right away as it happens? This is the force behind the popular application Instagram. This free [...]

Strengthening Your Brand

Whether a business is established globally or just starting, one of its most important assets is its brand. This is the identity of a company. It gives people a vivid picture of what to expect [...]

Emerging Trends in Website Graphic Design

The use of graphic design is more than just for art projects in school. It is the driving creative force behind some of the most successful business logos and websites. Design trends may change [...]

Rallying and Unifying Symbols

Military logos are different in each part of the world. Some are very ornate while others are quite simple. One thing they all have in common, though, is their representation of their country or [...]

Lessons We Can Learn From A Rebranding Failure

Rebranding is as an important commitment as starting a new brand. You have to make sure the conditions are right, and that the execution is right. It is a powerful method for communicating [...]

What is Your Brand Message?

Although the economy is recovering (according to economic experts at least), small business owners can’t help but notice that they must work harder than ever for each and every sale. This makes [...]

Is Your Brand as Strong as It Could Be?

This is an important question, and if you are like many small business owners, the answer is ‘No’. Unfortunately, many people are aware of the sad fact that their brand is simply not as strong as [...]

How To Build a Customer-Focused Brand

You need to build a customer-focused brand to succeed in the marketplace. Here are five steps to building a customer-focused brand that your market won’t be able to resist.

Branding a Sport?

When you think of popular sporting activities in the UK, you probably think of football first. Fencing probably does not make your short list, or even your long one. Part of this lack of [...]

Hospitality Logo Design For West End

You may remember the Bricklayers Arms, a pub on London’s posh West End’s New Quebec Street. Since the establishment was closed, we have been watching to see what pops up in its place. After, a [...]

Battle of the Luxury Brands

Luxury brands used to be individual entities, but more and more of them seem to be owned by luxury conglomerates. For example, LVMH is owner of Donna Karan, Givenchy, Fendi and of course Louis [...]

The Worst Branding Move in History?

Milk has been one of the best branded commodities in modern years. Everyone in the United States has seen the Got Milk? campaign, which is considered one of the most brilliant branding campaigns [...]

UK Branding in Asian Markets

What is the UK brand? Britain has a long heritage of quality and good design in many different fields, but this is not a brand in and of itself. We may not think a lot about the UK brand because [...]

Football Branding

Monday Night Football has been through several changes in the past few years, changes in format and even in a television station. Now the popular program is in for a new and equally important [...]

Is childhood a brand?

Is childhood a brand? While most parents think of their child as more than a chance to display logo designs, childhood is being branded more than ever.

Creating a Consistent UK Brand

What snack could be more traditional and classically British than tea and cake? A Yorkshire café is offering a new interpretation of the British classic, both in their products and in their [...]

Green Lantern Outdoes Itself

We have seen a lot of superhero movies find great success in the theaters. The Green Lantern looks to be another in that line opening in the number one slot with over fifty million in ticket [...]

Branding at the Movies

We are used to seeing advertising in our movies. Not only are there advertisements and previews before the movies themselves, there are product placements and logo design placements in the films [...]

What Makes You Unique?

This is a question that many small business owners in the UK must answer. Perhaps it is an unusual product or a unique business model. Whatever the trait that sets you apart, it’s important to [...]

UK’s Most Valuable Brand

A global report by Interbrand recently released a list of the UK’s most valuable retail brands. The winner is—no surprises here—Tesco.

Music Band Website Review

There is always that chance of being ‘discovered’ by a famous music producer, but for most musicians, the road to success is a long and challenging one. Thanks to the internet and social [...]

The American Tourism Brand

American Tourism Brand - Tourism is an important of any country’s economy. Branding and logo design are crucial to enticing new vacationers and building a reputation as a great place to visit.

Is a Brand Tagline Right for You?

Many businesses overlook taglines and slogans when developing their brand, but these can be some of the most effective tools. A well-chosen phrase ensures that your business is more memorable, [...]

Keep an eye on your online brand

Negative feedback is one of the only constants of the small business world. If your company deals with people, you can bet that some of them will be unhappy, no matter how hard you try to please [...]

Do not neglect your business brand

Although we tend to associate branding with large corporations, it can also be a very personal endeavor that is best suited to smaller businesses. In fact, in many cases, a small business owner [...]

Is social media killing your brand?

We have all heard that social networking is the twenty-first century way to build a brand and a business—and most of us have said it as well. However, more and more people are finding that their [...]

Branding Yourself

When you think of branding, you probably think immediately of your company brand. However, your personal brand that works can be just as important—and just as influential in the future of your [...]

Lightning Logo Design Loses Power?

Like many sports teams, the Tampa Bay Lightning has an athletic logo design that represents the players in their communities and at games. The professional hockey team recently adopted a new logo [...]

A New Medium for Logos?

Logo design is a field that is constantly changing. There was a time when logos were limited to print media, but television changed that forever. Suddenly these corporate designs had to look good [...]

Does the Brand Make the Business?

What can a winning brand do for a business? If your business has a unique and inviting brand, and actually delivers on what this brand promises, this alone can rocket your business to success. [...]

Branding the Bird

You probably don’t pay a lot of attention to the logo design on your chicken—or do you? Logos have a very subtle and often subconscious effect on consumers. A lot of people put the same brands in [...]

Blogging for Your Brand

Many people think of blogging as a way of disseminating personal information and sharing cute pictures of your children. However, there many benefits for a small business as well. If you are [...]

5 Essential Parts of a Brand

Many people think that a small business brand is just a logo design, or even the business name itself. Here are the five essential parts of a brand.

Party Animals Hit the Political Scene

Politics in the United States used to be so simple. You were either a Democrat or a Republican, or rarely somewhere in the middle ground that we call ‘independent’. Sure, there were smaller [...]

5 Tips for Great Brochure Design

Sometimes a brochure design can make or break a sale. If your customers are interested in your business or your products, they make look to your brochure to find out the information they need to [...]

A Fun Business and a Fun Business Brand

Some decisions are good for your customers, good for your business, and good for your brand all at the same time. Having fun is one such decision. Adding a healthy dose of levity to your business [...]

Heineken Unifies Brand under Single Logo Design

How important is branding? Important enough for an industry leader to completely overhaul a large portion of its packaging to create a more recognizable and customer friendly brand. That’s [...]

Give Them Something to Talk About

Give Them Something to Talk About: Building Your Small Business Brand through Buzz Many small business owners long for the buzz they need to gain their share of the market, but few know how to [...]

Branded Language

Many large companies use branded language, so much so that consumers have stopped really noticing. However, this method of driving home a brand definitely has a subconscious effect. Here are a [...]

2010’s Most Improved Brands

2010 was a disastrous year for many companies, but a stellar one for a select few. What did these brands do that was so different? What sets them apart from the pack? By looking at what these [...]

What We Can Learn from Domino’s New Brand

Domino’s recently unleashed a new marketing push. While this is nothing new for major corporations, the content is somewhat unusual. In a national commercial, the president of the company admits [...]

Cultivating a Multicultural Brand

We hear a lot about multicultural brands and companies lately, but few people are specific about exactly what this means. What makes a brand ‘multicultural’? Can this be accomplished [...]

Can Google Ads Sully Your Brand?

It’s not unusual to go to a website and see a little box from Google Adsense in the corner of each page. Even business websites and other branding sites seem to take advantage of this [...]

A Better World by Design 2010

Can good design change the world? A design conference in Rhode Island seems to think so. Find out how can use this principle to enhance your business!

5 Proven Up-sell Strategies

What would it mean for your company if you could add 25% to every single sale? If you learn to up-sell, this daydream could become reality. Not only will up-selling increase your business’s [...]

Re-branding: New Logo, New Interest.

Rebranding success story can be a great way to generate new interest in an old product. Logo Designs or emblems can often date products, companies, or sports teams. When interest flags a revision [...]

Lessons in Branding from Tiger Woods

What does Tiger Woods have to do with small business branding? He is an example of how a powerful brand can be taken out by a single incongruency. However, as we shall see, there is still hope [...]

Post Recession Branding: Four Strategies

With many small businesses in the USA struggling to maintain a strong brand through the current recession, many fail to pay attention to the future of their business beyond mere survival. [...]

Branding and International Positioning

The globe seems to be shrinking, with even small businesses branching into new markets in new countries. However, many find that they don’t achieve the success they were seeking. A large part of [...]

British Fashion Brand Expands to Continent

Sales at discounted fashion retailer M and M Direct soared over the Christmas season, which has inspired the company to plan a German invasion. The chief executive recently announced that a [...]

UK Branding Then and Now

It seems like the last decade flew by in a whirlwind of shocking headlines and economic struggles. Indeed, our world changed significantly in the past ten years. It seems fitting that the world [...]

Brand Facelifts: Do They Work?

All over the UK, companies are giving their stores ‘facelifts’, changing the appearance of their locations and even product packaging without making other, more substantial changes to the brand [...]

Five Steps to Complete Brand Integration

Brand integration is a subject that many business owners talk about, but few feel they really control. This is because it is a rather abstract idea. However, you can gauge your brand integration [...]

UK Pavilion Showcases Creativity at World Expo

The World Expo is in Shanghai this spring, but the focus may not be on China this year. The UK has designed a pavilion for the event that will be both attention getting, breathtakingly [...]

Branding Your Customer Experience

Many people focus on the visual aspects of a brand to the detriment of other important areas. While branding your business through logo design and marketing are both important—for many customers, [...]

Top British Web Brands

Nielsen Online recently studied internet behavior in the UK, with surprising results. British web surfers are a loyal crowd. Just a mere handful of websites take up half of the web traffic in the [...]

The Key to a UK Branded Website?

According to the latest research at Sedo, a domain marketplace, there is one essential way of establishing your business as a player on the UK market: having a .uk website. Two thirds of people [...]

5 Branding Strategies that Spell Failure

Branding is a delicate process, one that no small business owner should undergo without the guidance of a branding consultant. Even with expert advice available to all, there are certain mistakes [...]

How To Build Brand Loyalty

Brand loyalty is an essential component of success in small business. It’s important not just that people identify with your brand, but that they feel committed to your company. Luckily, there [...]

5 New Ways to Build Your Brand Online

Many small business owners use modern resources such as Facebook and Youtube to market their business. Here are 5 ways you can use technology to build your brand online.

5 Good Reasons to Have a Brand

Most start-up businesses go through the process of branding to give themselves the boost they need to compete with the big boys. However, what if you are one of the big boys? Here are five [...]

Top 5 Branding Trends

These trends are defining the branding world right now. Everywhere you look, companies from the smallest small businesses to the largest international corporations are hopping on these [...]

Branding on a Budget

There are two issues that are constant for almost every small business in the nation. The first is the need to build a solid brand so you can be viable going up against established businesses. [...]

Top 10 Branding Disasters

Every small business owner wants to have a strong brand, but there are certain elements that will kill your brand before it even gets off the ground. Some are mistakes that occur in the very [...]

Dissecting a Brand: Virgin

How has Sir Richard Branson turned a record store into a worldwide brand encompassing everything from cellular telephones to spacecraft? At least one of the answers to this question is branding. [...]

Customer Feedback as Branding?

Branding is a hot topic in the petroleum industry right now. As the public becomes more and more sensitized to the important of green living, petrol products are becoming less popular and less [...]

Britain’s best known brand?

A recent study put Google as Britain’s number one brand. Another pointed to Vodafone. However, if you want to know what Britain’s top brand is, you can find a likely answer from teens and tweens [...]

Branding Through Your Website

Branding Through Your Website: 5 Ways Your Website Can Add Credibility to Your Small Business When most people think of website branding, things like logo use and color schemes come to mind. [...]

5 Tips for Small Business Taglines

If you have a logo, a brand, a website, and a range of products, this may be the missing link that pulls it all together. While every tagline is different, here are a few basic rules for writing [...]

Top 5 Branding Myths

Branding Traps that Small Business Owners Can Avoid Many small business owners either consider branding an impossibly huge task that is too massive to undertake or, alternately, an insignificant [...]

Personal Brands: Five People Who Made It Big

Personal Brands: Five People Who Made It Big By Branding Themselves and Everything They Touch Many celebrities now are focusing on building their personal brand and creating an image that fans [...]

Branding for Social Change

Branding for Social Change: Five New Values that No Business Can Afford to Ignore The modern consumer is about more than products and services. Most people have pet causes that they feel strongly [...]

Rebranding the Wrong Way

Are you in need of a new and revitalized brand? If so, you are not alone. Yesterday we talked about rebranding the right way. Many businesses from tiny boutiques to multinational corporations are [...]

5 Unlikely Side Effects of Branding

You know that having a strong brand will give you an advantage in the competitive UK market, but there are a few other positive effects. Having a UK brand doesn’t just draw in customers and give [...]

5 Ways to Build a Professional Online Image

Your professional online image is a conglomeration of visual cues and other subconscious information that tells customers whether you are trustworthy and capable of delivering what you promise. [...]

Rebranding the Right Way

Many business owners reach a point where they realize that rebranding is necessary, but they are unsure about how to undergo this massive task. Here are five essential steps to rebranding [...]

5 Branding Mistakes That Destroy Small Businesses

Branding is one of the keys to success in the world of small business. However, inappropriate or poor branding can be one of the most devastating hurdles for a business of any size to overcome. [...]

Top 5 Types of Logo Signage

Billboard for a Brand: Top Five Types of Logo Signage for Small Businesses What’s in a sign? While many small business owners think of signage as something to hire out to the lowest bidder or [...]

A Rebranding Success Story

Is your business stuck in a recession rut? If so, you may be interested in this rebranding success story. Infinity Studios, a website dedicated to Asian animation and graphic novels, was [...]

Are You Branded?

Are You Branded? Five Ways to Tell If Your Brand Is Right for You If you have been pouring time and money into branding for your small business, you may wonder whether it is working. Luckily, it [...]

The Top 5 Rebranding Mistakes

Is your company feeling dated and irrelevant? Is your customer base dwindling? Rebranding may be the answer to your problems, but only if it is done correctly. Avoiding these five common pitfalls [...]

5 Ways To Build Your Company Image

Do you think branding is too expensive for a small business such as yours? Many companies mistakenly think this way and suffer as a result, but branding your company can be as easy and [...]

5 Essential Components of a Small Business Brand

Because branding is essential to the modern business, it’s important that you pay attention to the details even if you have a non-traditional way of marketing your business. Here are the five [...]

Five Ways to Brand Your Website

If your company has a website, you probably want that website to be a part of your branding strategy. While this can be difficult, it is not undoable. In fact, if you follow these five steps, you [...]

Five Steps to Finding the Perfect Business Name

Five Steps to Finding the Perfect Business Name If you are opening a small business or just dreaming about it, choosing the perfect brand name should be one of your first steps. Because your name [...]

Professional Annual Report Design

Do you really need a graphic design firm for your annual report design? Consider the purpose of an annual report. This important document communicates valuable information to stockholders and [...]

Fun Ideas for Custom Business Cards

Are you eager to help your company set itself apart from the pack? Sometimes a well designed business card can show your innovativeness and even your superior sense of humor. Once you have [...]

Graphic Design Company

If you are like many companies, you have used a graphic design company to create a logo. However, there are many other ways that this field can help your business get a leg up on the competition. [...]

Make Your Brand a Way of Life

Are you still selling “products” in your small business? Perhaps it’s about time to take a new perspective. Why not push your brand as a way of life, an idea, or an attitude like one of our [...]

How illustrative can a logo be?

A question that a lot of clients ask is, how illustrative can a logo be before it becomes difficult to use it effectively. My answer would: depends on where you intend to use the logo. If you are [...]

To slogan or not to slogan

One of the questions, many start-up business owners ask is whether they need a slogan and what it should be. As a logo designer, I am asked this question a lot of times. A slogan or tag line is a [...]

Affordable Logo Design

Affordable logo design does not necessarily mean that the logo is cheap and unprofessional. Affordable logo design should be a simplified version of an expensive process. Many professional [...]

Will Your Business Logo Design Attract Consumers?

The purpose of your business logo design is to attract consumers right? When assessing your advertising and marketing plans, you should also assess your business logo design. Your business logo [...]

Small Business Logo Design

Small businesses generally have to operate on a small budget as well. Those that are just getting started usually have to be very conservative with their spending. Just because advertising and [...]

Choosing a Logo Design Firm

There are many businesses in the graphic design world that claim to be logo design firms. They may have a logo design portfolio and the work that they have done may look good. They may also have [...]

Benefits of Co-branding

Co-branding is basically combining the strengths of 2 brands to reap more profits or expand market potential. While this is a popular business practice in the offline market, it is not yet fully [...]

Minimalist Style Logo Designs

As designers who specialize in corporate identity, we have seen many clients who are in need of a professional logo design and feel that having everything including the kitchen sink in their [...]

Enclosed Emblem Style Logos

Enclosed logos can be categorized as several different kinds of corporate identity styles. Essentially enclosed logos consist of combined designs where all the element, text and graphics come [...]

Advantages of Building Brand Communities

If you have a number of like-minded customers who are loyal to your brand or company, you should get them together in one place to further ignite their passion and share their experiences.

5 Types of Visual Content for Your Website

There are there are several types of visual content that can be included in the body of your articles, to add impact. Here are 5 visual types, along with options for simple and fancy variations.

How to approach logo design projects

Today I would like to discuss about a few tips on becoming a good logo designer. Being a good logo designer is not simply being good with logo design software such as Adobe Illustrator or [...]

Pharmaceutical Branding Logo Design

Branding is such an important aspect of business that even apparently boring products such as pharmaceutical products, drugs and medicines become interesting and exciting with a great logo [...]

5 Tips to TRULY becoming your OWN BOSS

Most small design businesses on the internet are really not small businesses. A business is considered to be a small business if it has at least 8 or more people. Here are a few reasons why [...]

Tips for the Creative Entrepreneur

Are you a Creative Entrepreneur? Then this blog is the right place for you to get tips and advice on how to start, manage and make a small creative business work. I will be posting a series of [...]

Brand Naming Resources

An important aspect building a robust brand is picking the right brand name. All things being equal, the brand with the better brand name usually wins the brand awareness race! Here are some resources to help you pick the right brand name for your new venture or starup.

How To Create The Perfect Brand Name

Perfect Brand Name - When the market is noisy, there are a precious few things that can help your brand stand out from the competition and make an impact on your target audience. One of them is [...]

Effective Brand Naming Tips

Brand naming is quite a critical aspect of your understanding of how to enhance your brand. Of course, if you’ve already got a brand name, if you’ve already named your company, you’re already in [...]

When a Brand Name is More Than a Name

No single part of a brand is as important as the brand name and will be associated indelibly with your business and in many cases precede your reputation.

Is a Brand Tagline Right for You?

Many businesses overlook taglines and slogans when developing their brand, but these can be some of the most effective tools. A well-chosen phrase ensures that your business is more memorable, [...]

Brand as Keyword? Google Says Yes.

Can Google allow companies to use their competitors’ trademarks and other brand aspects as keywords for the purpose of stealing customers? According to courts in the UK and all over the EU, they [...]