A fashion designer’s web page must meet several different criteria in order to be successful, but style is paramount. After all, people will be deciding whether to buy the clothing in question based on what they see at the website. The website must meet two criteria in order to be successful: giving customers a good idea of the company brand while also showing off the products—the clothing—to their best advantage. These may seem to conflict, but a good web designer can usually combine them harmoniously. BokicaBo is a good example of a website that builds the brand while showcasing the product, doing both with a seamless sense of style.
Website Reviewed: bokicabo.com/en/
The landing page features the designer’s latest collection, Hello Nature, on wooden cutouts of animals against a forest background. This hints at the designer’s style without being obvious or boring. The writing is made of a flowing vine in a clean white color, giving an organic and natural feeling that compliments the brand perfectly.
The real attention grabber of the site comes when you move your mouse over the home page. The page scrolls to different photographs of fresh looking models dressed in the designer’s clothing, with similar natural backgrounds. However, a modern feeling emerges as you browse through the website, with youthful yellows and modern black writing dominating the other pages. The sense is that the designer is natural but modern, flowery but simple as well.
Emerging designers often forget how important their brand can be, but BokicaBo has a website designed with image in mind. People viewing the home page will be inspired to look a little further, and people browsing the site can easily understand the designer’s brand.
Here is our rating:
Creativity: 5 stars. The way the landing page scrolls from a central image to different photos of models in the clothing is interesting and showcases the products being sold. This might have been confusing and overly busy, but it is professionally designed and comes off as an artistic touch. Further, using the modern yellow and black along with the flowery natural motif provides a sense of balance that compliments rather than clashing.
Ease of use: 5 stars. Tabs at the top of the page make it easy to find exactly what you are looking for.
Functionality: 4 stars. Links to Facebook and just about every other social networking site in existence make it easy to connect with this brand in other arenas. While there is no high street location to list, users can also use a simple form to email the company.
Content: 3 stars. The content is very simple and could be greatly enhanced by adding more detailed descriptions of both the items and the designer’s inspiration. On a similar note, the brand doesn’t appear to have a logo design.
Appropriateness: 5 stars. This website is designed in an ideal way for a fashion brand, with a range of styles that represent the different facets of the company style.
Overall: 4.4 stars. This website is well made and will do a great job of representing the brand.