We have always maintained that graphic artists need to have the most attractive and well-designed websites—especially those that work as web designers. However, we officially take that back, because we have found an industry with an even greater need for great CSS web design: blog theme designers.
Mojo Themes is a good example of this. Considering that the company is selling WordPress themes, they had better have a great site. People are looking at this website apros evidence of their design skills. Moreover, because they are selling a large number of themes, they need a few organizational skills as well.
Website Address: mojo-themes.com
The center of the Mojo Themes brand is a little green monster with a pirate-like eye patch. He (or she) can be seen around the site, functioning as a mascot of sorts. This monster adds a little fun to an otherwise austere website. The Mojo Themes site indeed presents a great amount of information, but manages to keep it interesting and well organized.
Mojo Themes also functions as a sales website for freelance WordPress theme creators. We are assuming that this is a very new endeavor, because it seems like an off-shoot and has not been incorporated into the main website very well.
Creativity: 5 stars. The Mojo character is cute, and it provides a kind of comic relief to an otherwise serious website. However, it is not without creative accents: pops of color to emphasize information, for example, and other fun details.
Ease of use: 4 stars. The website is very easy to use, but it may contain a little too much information on the landing page. It can be tempting to include a little of everything on the homepage, but it is rarely a good idea. It can be a little overwhelming, and most people will visit internal pages anyway if they are really interested.
Functionality: 3 stars. Finding the social networking website for this company is a bit of a pain. You have to find the Contact page, and then scroll down a little once you are there. These social media links should be front and center, where they can help build the brand. We assure you that they would be more effective than endless tiles of themes that are too small to discern.
Content: 5 stars. There are a few small mistakes deep in the website—for example, on a sample restaurant menu, noodles are described as being ‘severed’ hot. However, these things are few and far between. For the most part, the website is well-written and correct, and it certainly has that professional touch.
Appropriateness: 5 stars. This website may be a little crowded and at times a little disorganized, but it is on the whole a wonderful website with a great brand. It fits a lot of information into a small site without too much bulging and crowding. We think that the simple theme used in the Mojo Themes website will make other people want to purchase their products.
Overall: 4.4 out of 5 stars