It can be difficult to run a small business, so apps making this task a little easier are in high demand. This is exactly the service that FreshBooks is offering: a smartphone app that simplifies billing by integrating your mobile device into the process.
Does this app offer a solution or yet another piece of software that will be more of a problem? Many business owners will make this decision based on the marketing. A brand that places consumers at ease is one part of that package. A well-designed website that is easy to navigate is another part. Therefore, it is important that this CSS website be easy to use, have a clear sense of brand, and spell out exactly how it will make lives easier.
Website Reviewed: FreshBooks
Website URL: http://www.freshbooks.com/
The logo design is simple and ties into the name, with a fresh green leaf and a straightforward font that is professional and simple. The blue and green logo colors that dominate the website also give a feeling of calm. The landing page treats viewers to a branded experience that includes a tour of the software, recommendations from major business publications, and a list of reasons that FreshBooks is different. So far, so good.
However, the landing page is not the only positive feature. The website is well-organized throughout and makes it very easy to find information. There are a variety of ways to interact with the software and the company brand—a blog, phone numbers, a software tour, and even a free trial. Add-ons are suggested, making it clear that businesses can customize the product while also adding more revenue for the app company. This website does away with any objections and issues that an interested businessperson might have, and it does so in an aesthetically pleasing way.
Creativity: 4 stars. While there is nothing stunning or unexpected about this website, the mix of colors and fonts is professional and does a lot to build the brand without detracting from the websites usability.
Ease of use: 5 stars. There is a lot of information, but it is organized in a way that is intuitive and easy to browse. All parts of the website are accessible with just a click or two, which will make it easy for a busy businessperson to decide if the app is right for them.
Functionality: 3 stars. There is a blog featured at both the top and the bottom of every page. The phone number is front and center, making it easy to find as well. However, we could not find any social networking pages, which is an unfortunate admission. Many apps have their own Facebook or Twitter, so neglecting these areas can be a huge disadvantage for an otherwise viable business.
Content: 5 stars. The content is professional and well-written. In addition, there is a clear focus on the target audience.
Appropriateness: 5 stars. Every aspect of this website presents Freshbooks as an easy-to-use solution for the busy businessperson. This website will also be instrumental in building the brand.
Overall: 4.4 out of 5 stars