Armroom Website

By Eva Alsis

Do you dream of dating a Kardashian? That probably won’t happen in this lifetime, but you can get pretty darn close with a new online dating site made just for Armenians.

Website Reviewed:

The homepage features a beautiful woman with glitter falling around her. The tones of this image subtly match the color scheme of the webpage, black and dark gray with modern pink and blue accents. These colors make it clear that the website is designed for both men and women in a way that people will understand at first glance. Further, the first and most apparent part of the site is a menu allowing you to choose your own gender and the gender you are seeking. The site has a function that automatically figures out your location, although in our case it was off by about 100 miles.

This website is clearly not just about connecting Armenian couples, but about educating them as well. Articles about Armenian culture explain different traditions related to romance, weddings, and family. According to the website, this is meant to be a social networking site as well as a dating one, but romance is clearly the objective.

A menu at the bottom of every page makes it easy to find what you need here. Further, there are tabs on the front page with links to other important but less popular information such as the site’s security policy. Our only complaint is that there are no links to Facebook and similar sites. Surely a modern dating site has a substantial presence on the internet—but where? Clicking on the Links page brings up nothing.

Armroom is a fun website that is definitely important to the niche it serves. Although there is work to be done here, we can see why this website is the number one Armenian dating website. Here is our overall rating of the site:

Creativity: 3 stars. This is a well-designed website that clearly has been designed with its purpose and its brand in mind. However, we would like to see a few more creative touches. There is no real ‘Wow factor’ here. Considering that Armroom. is competing against the thousands of dating sites out there (both Armenian and general), a little more personality might be appropriate.

Ease of use: 5 stars. All of the functions are well designed and easy to use. New users will appreciate that all of the information they need is located in one easy to access section near the bottom of the homepage.

Functionality: 2 stars. This is one area where Armroom has the potential to improve. The Links page is empty and there are no hints of a social networking presence anywhere to be found.

Content: 5 stars. The content is relevant to the audience and offers interesting information in a professionally written voice. It makes this website appear to be a true authority on Armenian dating.

Appropriateness: 5 stars. It’s hard to imagine a site more suited to the target audience. Every detail is relevant to Armenian dating.

Overall: 4.0 stars. This may be a low score compared to many of the other websites we have reviewed, but this is due to low scores in two areas. Armroom is otherwise very well designed and well branded.