If you are an illustrator, your best calling card is your work. Letting people see your sketches and previously completed projects is the best way for them to decide if your unique style is right for them. Therefore, your website, especially your landing page, should be filled with your illustrations. Andy Ward Illustration website (at http://www.andyward.co.uk/) is a good example of how this principle can contribute to the success of an illustrator (or other type of artist).
The home page of this website is filled with the artist’s work, including doodles and complete projects. There are also links to completed projects so that people can see what a professional quality of work would look like if they hired this artist.
One of the best parts of this website is that you can really get a feel for the artist’s style. The website has a white background, pale unassuming colors, and whimsical designs. If you browse through the artist’s portfolio, this same package appears time and time again. If you want to see more than the limited number of examples on the front page, you can also go to one of the tabs conveniently located at the top of the page. A tab for a more complete portfolio is there, along with links to a blog and contact information.
This webpage manages to be chock full of information without being overwhelming, in part due to the somewhat subdued colors involved and the lack of details not related to the artist’s work. The simple writing in different colors of gray also contributes to this lack of clutter.
The artist’s brand and unique sense of style is clear for potential clients to see, along with a tagline that slave-driver employers all over the world will find enticing: “Andy Ward Illustration, working overtime, undertime, anytime, all the time.” Now that’s a work ethic we can all appreciate!
If you are looking to have any sort of artistic portfolio website created, this one is a good place to look for inspiration. Even if your style is completely different from Andy Ward, there are salient details that can be carried successfully over into any type of style. First, make sure your homepage is not merely a hub, but a place for potential customers to view some of your best work. Don’t make people dig to see what you are about; let your style reach over into your website, in details such as the font, the color palette, and the way the page is organized. Second, make it easy for people to find more information about you and contact you. After all, you don’t want them to merely admire your work; you want them to hire it as well.
Last, make sure your website is as visually attractive as it possibly can be. We would go into what makes for an attractive website, but we probably don’t need to… after all, you’re an artist, right? Think about what defines your individual aesthetic and then make sure your web designer gets it.