Giving is its own reward, or so we are told at least. Unfortunately, many people in the UK are cutting back on giving because we each have our own financial difficulties to worry about in this economy. Now, however, there will be a new way for the giving among us to band together and encourage each other. Blue Dot is a new initiative that is currently launching in the UK to encourage people for donating money and time to charities. The website is designed to track and reward charitable donations with a currency known as Blue Dots, and should be fully functional by the end of this month.
The website was the brainchild of Chris Ward, the creative director of Comic Relief. It will involve social media applications as well. The idea is that people who are willing to share their purchases with others on Facebook will also get involved in giving. As more and more people see their loved ones give generously, they will feel compelled to do so. The idea has the potential to create a culture of giving among the young UK people who make up the online community.
In addition, people can make giving a part of their CV. The website allows users to track and make reports of their giving, which may help to set them apart from other applicants in the search for a job. After all, employers would rather hire a socially conscious candidate than a more selfish one, all other things being equal.
The new logo design will be featured on the website and also in a variety of marketing schemes. It was designed to look like the planetary spectrum, with the eight planets of our solar system. The dots are even created in the relative size of the different planets. The logo was created to be simple and easily recognizable, with a flexibility that will allow it to be used in a variety of formats and modified as the future market demands.
The blue background of this UK logo design does not just relate to the name; it is the colour of a clear, sunny sky and therefore a calming colour. The logo has rounded, friendly lettering as well. The logo design is clearly designed to make people feel better about giving, which matches the purpose of the website. As the designer points out, the logo needed to be ‘obvious’ due to the young and fast-moving group of people that it is intended to reach. It seems to meet this criterion.
Although we tend to think of logo design as a marketing tool for businesses, a charitable organisation such as this one needs professional design as well. It is an essential part of promoting a cause and building public awareness and support. This makes good logo design essential. No one wants to see a worthy cause such as this one die out for lack of support. If you are running a charity or NGO, you need professional design services in order to build your brand, just like any other organisation.