Many of us notice problems, either on the evening news or in our own backyards. However, most people feel that they personally can’t make a difference, so they do nothing. The result is a world where everyone is always for that magic someone else to jump in and change things. This is exactly what Ambassadors for Life is trying to change.
There are multiple functions to this website. First, it allows people to become ‘ambassadors’ for their favorite cause, raising money and awareness while making that difference that the world needs. Second, it allows the less motivated to become fans of the causes through Facebook and other social networking. Third, it raises awareness about global need. This may sound like a tall order for any one website, but this one fulfills it well due to good CSS design.
Website Reviewed: ambassadorsforlife.org
A step-by-step guide to helping is the first thing you see upon landing. Navigation bars both at the top and at the left side literally surround the landing page and all other pages with ways of accessing more information. This makes it easy for even less proficient site users to get involved. Because many people are reluctant to adopt a new cause on top of dealing with their everyday lives, this ease of use is crucial. Like any business, a nonprofit needs to pull people in to the sales message and then close the deal quickly.
One other reason we like this website is its appearance. All of the visual elements work well with the brand and help to direct viewer’s eyes to more important parts of every page. Photographs are highly visible against the white background. The color scheme has been chosen to provide high contrast while also complimenting the photographs. However, the average user won’t be distracted or turned off by clutter because of the way elements are arranged. In all, this website combines design and programming to make a compelling case and inspire viewers to help.
Creativity: 5 stars. This website walks a careful line between too little and too much. Both creative design and creative color are used to build a brand and organize the information and the viewer experience. The photos are inspiring but not disturbing.
Ease of use: 5 stars. We like the way the sidebar changes according to the user’s selection from the main navigation bar.
Functionality: 5 stars. Viewers can get involved now or simply interact via social networks. This increases the chance that they will choose this nonprofit later if not now.
Content: 5 stars. The wording makes a compelling case for getting involved and shows how easy it can be. People who are inspired to make a difference but unsure of the logistics can see how even small children have done so.
Appropriateness: 5 stars. The content and the overall design are appropriate for the brand.
Overall: 5.0 out of 5 stars. It’s rare that we give a perfect score, but this website and this cause both deserve it.