Many people would like to spend their vacation dollars somewhere off the beaten path. However, these places are difficult to find, especially in locations such as Africa that traditional travel websites tend to ignore. Africa Guestbook aims to fill that gap, connecting small and personal accommodations with people who want to experience the real Africa.
Website Reviewed: africaguestbook.wilgrace.com
Africa is the focus of the business and thus of the site as well. A stylized savannah stretches across the background of the home page, and a toolbar at the top presents the nations you can find information about. A map of the continent with the different lodging choices marked makes it easy to select exactly where you want to visit, even with a limited knowledge of the area. You can also do a standard text search.
Below, pictures show off some of the featured places. These are attractive and make you really want to visit. I’ve never been to Africa, but I am definitely considering it as a vacation possibility after looking around this site.
The website makes it easy for people like me—potential visitors who can’t plan a vacation right now for whatever reason—to interact with the brand and make lasting connections through a link to Facebook and the company blog. There is also an interesting guestbook function that allows you to mark the places you want to go and plan future vacations. Allowing people to create these itineraries and daydream a little will ensure than many of them actually follow up.
Here are a few other things that we noticed about this website.
Creativity: 5 stars. Not only is Africa Guestbook a beautiful website with a lot of visual creativity, it has several creative features such as the trip planning aspect of the guestbook. These are good for the brand and encourage business as well.
Ease of use: 4 stars. This is a functional site with all elements easy to find. However, some of the things that are at the bottom, such as the link to the blog and the guestbook feature, should probably be placed in a toolbar at the top so people can see them right away. If you make people search for your contact information, they just might look elsewhere.
Functionality: 5 stars. The site has all of the elements that encourage repeat visits and interactions with the brands. In addition, there are several unexpected functions and fun features to pique visitors’ interest.
Content: 5 stars. The content is well written. While it doesn’t read like sales copy, it performs the same function: making people want to visit these sites as soon as possible and begin planning their African vacation today.
Appropriateness: 5 stars. This site will be enticing and interesting for people looking to plan an African holiday.
Overall: 4.8 stars. African Guestbook offers a fun and interesting website that is just a little more than your average travel site. Like the lodgings and activities showcased on the site, there are many unexpected features and pleasant surprises to be found.