Even a branding genius might falter a little with a llama sanctuary. After all, how do you represent such a unique niche in an original way? The Stillpointe Llama Sanctuary has a great website and also a brand that will be inspiring to viewers.
We expect for llamas to be the focus of this Unique Niche Website, as they are the focus of the nonprofit itself. Sure enough, a logo design featuring two llamas created from what appears to be natural paper makes up the main image. Calming blue colors combined with occasional earth tones give the website a homespun feeling. Moreover, this website has clearly thought hard about what categories will work best for their navigation bar. Obviously the website structure used for, say, a boutique, wouldn’t work here. Instead, the navigation bar includes links to photos of their herd and how to help out the sanctuary. You have to give the designers credit for thinking outside the box and instead building a Unique Niche Website that would help this unique organization.
Website Reviewed: stillpointesanctuary.org
Few people think of llama as being prone to abuse or neglect (and thus needing a sanctuary such as this one) but Stillpointe Llama Sanctuary eloquently makes their case. The site is utilitarian yet very attractive. It is not a commercial site, but it balances its cause with a good sense of brand and attention to detail. This is a great example of how smaller niche causes should approach the webs design process.
Creativity: 5 stars. We especially enjoy the subtle use of texture and the layering of transparent shapes in building the images. These are popular motifs in [intlink id=”18″ type=”post”]modern logo design[/intlink], but it is rare that they are used as effectively in web design as they are here.
Ease of use: 5 stars. The website is very easy to use, with an intuitive design and a navigation bar present on every page. Features are arranged so that they are easy to find under their headings. It also makes good use of thumbnails; every page features various snippets that can be clicked on for more complete information.
Functionality: 5 stars. With a variety of features that will appeal to both casual visitors and avid supporters alike, this website is made to be multifunctional and to build fans. Links to social networking sites, a blog, and other outside branding features ensure that people can interact with the brand on a variety of levels.
Content: 4 stars. The content is for the most part well-written and compelling. There are a few small errors here and there, but these are few and far between.
Appropriateness: 5 stars. This website is very appropriate both in aesthetics and in function for the cause it serves. Llamas are the main recipient of the sanctuary’s services and a main part of the website’s decorating scheme at the same time.
Overall: 4.8 out of 5 stars. We really enjoy this website and hope that more people donate to this worthy cause.