Think of designing a logo as both a science and art. It needs precision with basic design elements and it also needs a finer understanding of aesthetics to make it work. With the help of creativity, one can achieve this delicate balance for a memorable logo.
A logo starts with a concept. However, its success is determined by the minute details. Attention to the little things will help make the process of logo creation easier.
Working with Vectors
When a logo is designed with the help of vectors, its resolution will be consistent in whatever size range. Whether it is maximized as a large billboard or as a small icon in a letter, the logo will not blur or have distorted pixels. Work with vector formats than with raster graphics so that the logo has more flexibility in whatever medium it is used.
Do not use photos in the logo design as well. Photos have definite resolutions which will break in uneven circumstances. They are not scalable and can be hard to adapt for a variety of uses.
Consistency in Fonts
A logo should maintain a consistent look so that it will become identifiable with people. Using more than two fonts will mess up the overall look of a logo and it will evoke a sense of indecision and lack of coherence. At best, choose two different yet complementary fonts for a readable contrast. Otherwise, maintain a uniform look for the logo.
Fonts can have different meanings when used. Cursive fonts evoke a feeling of sophistication but it may be difficult to read in certain lighting conditions. Fonts with serifs may have a hint of elegance while typographies without serifs offer a more serious tone when used in logos.
Some logos choose to attach taglines or words to make it more appealing. However, if viewers can’t read these words easily, taglines are pretty much useless. A logo carries a message with it thus it is important that people can read or understand the logo.
This also goes for the color tone you may use on a logo. While a logo with a darker shade will exude a look of sophistication, the logo may be hard to see when set against a darker background.
Before you finalize a logo design as well, try to make sure it works well with black and white first. This is useful in gauging if the basic elements of the logo are not distracting.
Alternative Viewing Perspectives
When trying to double check the look of a logo design, make sure you inspect it through various approach perspectives. One way that can be done is by viewing it upside-down. This can help you see if there will be misinterpretations in the logo as well as an imbalance in the use of white spaces.
It also helps to get the inputs of other people. Seek the help of a select group of people who you trust for their comments on your logo design. It is important to have a variety of perspectives so that you don’t miss out on a potential design problem.
Inputs from strangers may be harsher than those you trust. But sometimes they will speak the truth more because they don’t have a social responsibility to lie to you. Consider varying sources when seeking the inputs of other people.
More importantly, the inputs of the client should reign supreme. However, it is in your best interest as the designer to provide a counterpoint to their inputs if it goes against basic design guidelines. Revision is a two way process and all points must be raised and discussed.
Finally, strive to create a logo design that will stand out with its creativity among competitors. Try to avoid trends because these easily become lost in time. A successful logo design should reflect the direction and the objectives of the clientele for more coherence.