Some decisions are good for your customers, good for your business, and good for your brand all at the same time. Having fun is one such decision. Adding a healthy dose of levity to your business will attract customers, retain employees, and make your day a little easier to get through all at the same time—a true win-win situation. Here are a few ways to make fun a part of your day to day operations.
Make fun a part of your brand.
Humorous advertisements and other company communications are a part of it, but they will only be effective if the rest of your brand is fun as well. Fun needs to be a part of the way you do business on a regular basis. If you aren’t sure how to make this work, talk to a branding consultant. This will invite customers to do business with your company and keep them coming back. Warning: talk to a branding consultant if you are unsure about how to accomplish this without interfering with other important aspects of your brand.
Keep a sense of humor.
Snafus happen, often on a daily business. While it can be frustrating when nothing seems to go as you planned, it is all the more important to keep your temper and keep your sense of humor as well. Not only will this keep your blood pressure lower, it will make you a more pleasant person for employees and customers to deal with as well.
Lighten the mood on a regular basis.
Regardless of what you are selling, there is probably a tendency for things to become serious and straightforward. While it is important to keep a sense of professionalism, you should have regular traditions that lighten the mood a little. Things like casual Fridays, holiday celebrations, and other traditions will make fun something that you can count on. It’s up to you to find the opportunity to start traditions that will keep your locations lighthearted and create a sense of fun that customers can feel and appreciate.
Self-effacing humor works.
Humor is never as funny as when a person is making fun of themselves. Take the opportunity to be the business owner who doesn’t take him or herself too seriously. Whether this means dressing up in a costume when the situation demands or volunteering for community events, it is important to keep your self-effacing humor in a public arena, but one where it won’t make people take you less seriously.
Avoid competing with the big guys.
This indeed is your chance to shine. Large corporations usually have lost their sense of fun in the growth process. They simply are not fun or funny. You, on the other hand, have a business that is small enough to still have a sense of humor and a lack of reverence. Let this be a part of your brand, and it will make people prefer you to the larger, more serious competition.