After some consideration and research, you’ve decided to that your business should have a weblog. Creating and managing a weblog is very similar to publishing and editing a magazine, which requires planning and execution stages. Here are some stages that you should go through to setup your business weblog, aka blog.
Choose a domain name.
Ideally, you want an easy to remember domain name, preferably one based on your company name. Ajaxwhois is a nice, quick way to check availability of a domain and its TLD (Top Level Domain) variations. E.g., example TLDs are .com, .net, .org, .us, etc.On a related note, there’s money in domain names. If you already have a website, your blog should be set up on the same domain. However, you could buy a few relevant domains based on keywords important to your business and have them “point” to your primary domain. [More about this in the future.] If you choose well, you might even flip them for a profit in the future. Though at this stage, you shouldn’t buy existing domains at a premium – just register new ones.
Plan your blog team and content.
Because a business blog is different than a personal blog, it requires a team – however small or large, guidelines for content and its approval, as well as a schedule and editorial calendar. The latter is not strictly necessary, though aiming at a series of articles instead of typical blog posts may be more effective.
Setup your website.
If you need some help, Daily Blog Tips provides an index of forty articles relating to setting up a WordPress blog – including configuration, themes, validation, plugins, and analytics.
Start writing content.
Ready to go? Start writing and posting, based on your schedule and editorial calendar.
Maintenance is one thing that was never part of a print publication. For a blog, however, it’s necessary. Remember to backup your blog regularly, as well as the files on your web server.
Measurement and analysis.
Print publishers always measure their reach, number of subscriptions, number of copies sold per issue, and other metrics. Web publications require similar metrics, followed by analysis. Proper analytics helps determine the effectiveness of your weblog.
What is analysis if you don’t apply it? Improving your blog should be part of your schedule. This could be as simple as adding more relevant content and choosing better fonts, or applying a full-blown SEO (Search Engine Optimization) campaign.