5 Tips for Great Brochure Design

By Mash Bonigala

Sometimes a brochure design can make or break a sale. If your customers are interested in your business or your products, they make look to your brochure to find out the information they need to make a final decision. Failure to present this information and present it in a professional way in brochure design samples can mean the loss of a sale that might have made all the difference in your bottom line.

However, effective brochure design is not something that is taught in business school. In fact, it isn’t really taught anywhere. Business owners are expected to simply know what makes a good logo design, which is simply impossible. If you find yourself a little lost when it comes to this critical area, here are a few tips to get you started.

  1. Start with a basic layout.

    This can be created either using a template or from designing a custom one with a designer, preferably the one who designed your logo design and knows your company brand. This layout will have places designated for your company name, contact information, logo design, logo samples and product information. You may also want space for a small amount of company history and client testimonials, depending on the amount of space you have.

  2. Use graphics and colors consistent with your brand.

    These will help to build a brand that potential customers can use to identify your company. If your brand experience is consistent, many of your customers will return and continue to do so simply because they know exactly what to expect.

  3. Organize information with headings.

    These will be slightly larger and bolder than the rest of your information and may even be in a different color. The headings should attract attention, convey basic facts, and make customers want to read more about your company.

  4. Be a professional.

    Use the very best grammar and spelling you can muster and double check for errors; in fact, you may want to have that friend who majored in English proofread for you. In addition, you will want to use language that attracts customers, with key words such as: new, guarantee, proven, and others.

  5. Use high quality ingredients where needed.

    There are times when a cheap printing job on bargain paper will be enough, but most brochures will need more. In general, the quality of paper and printing that you choose should be congruent with the market you are trying to reach. If you are dealing with middle class clients, a mid grade quality is okay; if you are talking to wealthier clients, then a high quality paper and the best printing techniques will be necessary.

Following these rules will make it easier for you to design the best logo that you can. Again, if you have any questions about this process, consult a professional graphic designer today. The important thing is that you end up with a brochure that can adequately represent your business and sell you effectively to interested customers and members of your community.