What do you think of when you hear the word ‘unfold’? Most of us think of paper, unfolding a note or letter. This is how the Unfold website has been designed, to make viewers feel that they are unfolding the information. Stylistically, this website is top-notch.
Bright red is a bold color for the business world, but it works here, especially with the bold geographic shapes and the black and white background colors. This agency is trying to send the message that they are different from the many others, a message that is driven home by the design of their website. Although there is always room for improvement, this website is obviously born from a superior sense of style and a solid understanding of web design.
Triangles dominate the website, which gives it a feeling of strength and also ties into the ‘folded’ theme. They are used mainly as navigational aids and links. Your eye goes to them immediately so this is a good design strategy that will make it easy for potential customers to navigate the page.
Creativity: 5 stars. We love the way the name has been turned into the main concept of this website. This speaks to the agency’s creative abilities as well as their technical skills in web design. The lines are clean and crisp, with bright red as a main color and other colors used as accent only. If you are trying to promote your company as a creative design business, a website such as this one is a good start.
Ease of use: 5 stars. This website is very simple, with only the most necessary information, which makes it very easy to navigate. You can scroll through it or click on a topic from the navigation bar to find the needed information. Having more than one way of accessing information ensures that even less proficient users can find what they need.
Functionality: 4 stars. There are Facebook and other social networking links, as well as a beautiful aerial map of the agency’s neighborhood, but the social networking links are classified under ‘Sharing’, which makes them difficult to locate as most people will click on ‘Contact’ for this information. Also, there is no portfolio, which is important in the design industry. Potential customers want to peruse past work and see if the agency has the right style for them.
Content: 4 stars. The text is simple and succinct, but not very interesting. Considering the creative concept of the website design, we were hoping to find a little humor or edge. Don’t bother looking; it’s not there.
Appropriateness: 5 stars. This website is appropriate, both for the industry and for the name of the company. We like the way the name of the agency has been made the concept of the website. We think that this website is a great example of how CSS can be used creatively to build a brand and drive a concept home.
Overall: 4.6 out of 5 stars.