10 Children’s Logos that Work–and Why
While advertisers once marketed exclusively to parents, children are now a consumer force to be reckoned with. There are special foods, clothing, accessories, soft toys, and even furniture marketed to children. Many of these items are bought at specialty stores that also cater to these tiny consumers. As such, the most successful logo designs have been designed to appeal to little ones as well as the bigger people footing the bills. Here are a few of the most successful and recognized children’s logos along with the reason they work so well.
1. Sesame Street
2. Baby Einstein
3. Discovery Kids
4. The Walt Disney Company
5. Madison Children’s Museum
6. St. Jude’s Children’s Research Hospital
7. Hit Toy Company
10. Toys “R” Us
There are a variety of factors that can make a children’s logo successful, but appealing to a variety of people, including children, their parents, and even their grandparents, is one key attribute. Modern children are savvy consumers, so creating a brand that caters to the needs and desires of these littlest ones and their families is the first step to finding success in any kind of children’s industry. Because the key to creating a brand is creating a logo, these design logos may be singlehandedly creating the success of the companies associated with them.
Here is a collection of consumer product logos aimed at the children market.