It’s this wonderful thing called up-selling. Just visit the nearest McDonald’s in your place and observe how the cashiers are trained to do this tactic quite well.

“Would you like to supersize that?” or “Would like fries with that?”

Sounds familiar right? These simple questions when repeated over and over will add significant increment to your sales. That’s why I urge you to try this method and measure its impact. Times like this, you should learn how to maximize your investment in each customer.

There’s nothing to lose actually. Your customer already bought something from you. Why not take this opportunity to bring more dollars to your pocket. Most importantly, it creates a win-win situation – you get more sales and they get more of what they want.

There are different ways to implement up-selling in your business. The important thing is to understand the variables in your business. Here are some examples.

A one-time offer is a very popular approach in the Internet Marketing circle. First, they will offer something cheap or sometimes free (just pay the shipping and handling). Once you sign up, you will see something like this:

Customers will be overwhelmed with tons of products like e-books, software, and templates at such affordable price. Typically, the seller will present the total selling price, followed by a warning like “this is the only time you’ll be offered this package”, and the so-called special price for acting now.

Another way is to use the element of time. Subscription-based businesses like magazines and newspapers offer discounted rates if a reader will subscribe for 2 years instead of 1 year.

Last example is the full-version up-sell. You will notice this in software-based businesses wherein there is a standard version and a “full version” loaded with extra features.

You don’t have to be in the industries mentioned above to run your up-selling campaign. Just take a look at your product line or services offered and see what you can offer as an up-sell.