Home Security Company Logo Analysis
American District Telegraph or ADT was formed in 1874 by bringing together 57 telegraph delivery companies. By 1910 ADT had become a part of Western Union and then AT&T had entered the home security solutions erena and developed security systems. By 1974, ADT turned 100 years old and entered into computer based automated security solutions. By 1981, ADT introduced SafeWatch Residential Security system. Today ADT is the leading home security solution provider. In the 1990s ADT moved from Parsippany, N.J. to Boca Raton, Florida and changed its name to ADT Security Services Inc.
ADT has offices in 200 communities throughout North America and is a provider of electronic security services to more than six million commercial, government and residential customers throughout North America.
The ADT security logo design is a simple text based logo that sports the letters ADT enclosed by a light blue polygon. The home security logo design has remained pretty much the same for quite a few years now. It is robust, simple and best of all easy to brand on the various security equipment such as the bell box on the outside of homes that we see, the CCTV cameras and more.
For a security company, I would have preferred to see the ADT logo updated to some thing more in tune with the time – such as using a shield etc to hint at security and protection. We created the City Wide Security Company logo using a modern Web 2.0 logo style of a shield.
“I looked at other residential security company logos such as GE Security, SVAT, Dakota Alert, DSC Honeywell, Visonic, Optext, Rokonet, Linear Security, ELK, Winland Electronics, X10, ADEMCO, USP and Altronix and realized that most of them had ordinary logo designs. Nothing really jumped out at me.”