Real Estate Company Logo Designs
Real Estate Logo Designs
The real estate market in London and the UK is as cut-throat as ever, with many companies competing for customers in this booming business. Appearances are everything in real estate, but what does this mean for businesses in the real estate industry? It means that businesses must carefully control their images. The first step to this is having real estate logo design that present your professionalism at a glance.
One image that is currently seen in real estate logo designs is the shape of a house. This is because homes are the chief product in real estate. While real estate professionals don’t generally create homes, they are selling the dream of home ownership. People turn to these companies for help in making one of the most momentous and expensive purchases of their lives. Including a home in real estate logo designs allows people to see at a glance what they will be getting for their patronage. As a bonus, the traditional home shape includes the square, associated with stability, and the triangle, which represents strength. Both of these shapes represent key attributes that many people value in their homes.
For commercial real estate companies or ones in urban centres such as London, a traditional home would be a poor choice of imagery. These real estate logo designs often instead use the image of a skyscraper, as it shows the nature of their chosen market.
Another image commonly seen in real estate logo designs is the circle. This shape is inclusive and friendly. People want to feel involved and wanted when they are choosing a home. Using a circle or another rounded image makes a real estate business seem more approachable, which alone can draw in customers.
The flower is a variation of the circle, with many of the same connotations. However, the flower has the added virtue of implied growth as well as a reference to the garden that is so important to homes for sale. For these reasons, flowers are often seen in real estate logo designs as well.
With all of these soft and friendly images, it is important for real estate logo designs also to include symbols of professionalism and knowledge. This is why you will often see bold lettering in real estate logo designs. These give the logo added weight and lend a substantial feeling to the user-friendly image that circles, flowers, and homes imply. Another good font choice is a scrolling design. If the font is traditional, the appeal to timeless values is obvious.
In many real estate logo designs, colour used as an accent only. This allows real estate companies to maintain a serious image while using the power of colour to invoke emotion. Greens are reminiscent of nature and gardens, while blue hues calm the viewer. Red attracts attention. A logo that uses too many colours or that uses colour inappropriately will be confusing, but a professional logo designer knows how to incorporate it seamlessly into any real estate logo designs.
Many successful real estate logo designs follow these guidelines, but don’t take them as rules. The sky is the limit when it comes to logo design. A logo designer will know which guidelines apply to the unique situation and culture of your real estate business for maximum effect.