Tokyo Luxury Brand Identity
Verdi
Year
2016
Location
Tokyo, Japan
Services Rendered
- Logo Design
- Brand Identity
- Positioning Strategy
- Package Design
Deliverables
- Final Source Files
- Brand Style Guide
Verdi has plans to open a woman fashion and handbag brand in Tokyo this fall or winter. They would sell via an internet shopping mall and some select shops in Tokyo, Japan, and Seoul, Korea.
All their bags are made of high-quality Italian cowhide and small quantities of crocodile leather. All bags and accessories are made in Japan by professional bag makers and artisans. Their concept is a little bit like Hermes and Moynat with core concepts of luxury, style, and high quality but at affordable rates.
The logo design we created for Verdi screams elegance, luxury, and chic. The design is made up of two components – the icon which includes the letter V with a crown on top and a wreath to create an emblematic design. The second element is the name of the brand stacked below the icon and the whole design is enclosed by a wavy circle to complete the emblem.
The brand story of premium luxury and elegance is carried by the beautiful crown icon as well as the elegant font choice.