Branding is such an important aspect of business that even apparently boring products such as pharmaceutical products, drugs and medicines become interesting and exciting with a great logo design.
Pharmaceutical industry branding is immature compared with the consumer and business-to-business segments, but that is largely by choice. For decades, a pharmaceutical company’s brand success formula was simple: discover a drug that was needed, introduce it to the doctor via a sales rep, and watch the prescriptions get filled. What is more, the products themselves, secured under a decade of patented protection, were almost guaranteed to generate large profits. Integrated brand strategies were unheard of and unimportant.
A scientist whose role was discovery and development, not marketing directed the corporation.
Gone are the days when companies used to release products with out much thought to branding, especially pharmaceutical branding. Now pharmaceutical companies are are starting to work on developing the pharmaceutical brand even before the product is fully tested and ready for production.
Pharmaceutical branding Logo Design is an important way of creating awareness among the public to the potential benefits of drugs and medicines. The marketing process and branding logo design give the public ready knowledge of what the product is about and thereby induces them to buy that particular product from among many other similar products in the market.
As more and more pharmaceutical companies start realizing the importance and the power of brands. So how do companies brand their products to stay ahead of the competition? To start with a good name is important. In fact a great name is very important! A great name can increase the value of a product brand and in turn the revenue, where as a poorly chosen name can lead to disaster for the product.
Marketing teams are spending more and more resources on getting the name of the pharmaceutical product right. However naming a drug or medicine is not the same as naming an electronic consumer product. Careful thought and consideration to all important factors is required for a pharmaceutical product.
If the product is going to be sold internationally then the name should not be wrong when translated into the local languages.
The second most important part of pharmaceutical branding is the product logo design. The logo has to be in tune with the target market with the exact font and colors. Iconic pharmaceutical logo design or illustrative logo design can create a great impact on the consumers.
Then comes packaging. The packaging of pills and other pharmaceutical products is very important. Like the name, the packaging and pill can’t look like other products that may sit on a nearby shelf.
Also psychological issues are carefully examined. Take the pill shape and color. If a pill is large, and might seem difficult to swallow, dark colors such as black will be avoided because they make it seem even larger. If the pill has high toxicity levels, then a “hot” color such as red is avoided because it subliminally gives off a feeling of threat, experts say.
Pharmaceutical branding also heavily depends on the marketing and promotional materials. Every thing from brochure design to the product leaflet has to be crafted to reflect the brand and appeal to the target market. Pharmaceutical products for children should have bright colored cut outs and packaging to appeal to children.
Pharmaceutical branding is more prevalent than many consumers realize. When you think about it, it becomes pretty apparent. There is no way that a drug company could sell a product by the scientific version of a drug’s name, such as Sildenafil. Who could possibly market a name that you can’t pronounce? You can’t, so they give a drug that is generically known as **** a name like ****. One that is easily recognizable.
Pharmaceutical companies are not foreign to branding logo design, in fact, they have been doing it for years. They have been giving away free samples to doctors as well as free pens, notepads, file folders, and even scientific models of hearts, lungs, feet and other body parts. These are all promotional products and they all bear the name of their corresponding drug proudly. Not only do they brand themselves well, but they personally market the drugs as well.
Pharmaceutical representatives are sales reps and marketers at heart. They love to go out and meet new people and doctors and push their products. That is what they do best. They entertain and wine and dine just to sell their products. Everywhere they go, they are leaving little “goodies” behind and most nurses are always happy to see the pharmaceutical rep because he or she always has lunch and free pens. This is the way they make their sales and its an excellent brand building strategy. Friendly people, with free stuff and medicine that help people feel good.
Pharmaceutical branding exists even farther beyond the sales rep and the free promotional items. Now, they are adding the Internet to their mix. For those doctors that don’t make it to lunch, the branding exists in the form of a website. The website provides all of the relevant information on the drugs and tells the doctors just what they need to know. Even if the doctor doesn’t regularly use a site, they know it is there for future reference or if a patient has a question that he or she can’t answer.
Pharmaceutical companies also know that a catchy name is nothing without a good image. They work with marketers to develop names, logos and even pill sizes and colors. These are all important aspects of the pharmaceutical industry. People need to be able to recognize that the little blue, diamond shaped pill is **** or that long, white on one side and tan on the other side pill is ****. These characteristics are how people know what pills are which and which pill is for what. People depend on imagery and easy to remember names and drug companies are providing just that.
Generic Pharmaceuticals Distributor Logo
ANDA is the 4th largest distributor of generic pharmaceuticals in the U.S. Their product assortment also includes select brands, vaccines, injectables, medical/surgical supplies, oral dosage medications and OTCs/Vitamins.
The ANDA pharmaceutical logo is an mascot design of a panda . The panda mascot looks quite nice even though a rugged line art and brush stroke was used. The acronym of the company compliments the cute panda.
I like this logo because of the simplicity, striking icon of the panda and the simple font. The cute panda mascot gives the company a very soft and friendly look and feel. This is very important in the pharmaceutical field since companies are perceived to be quite stuffy and impersonal. However, I can not help but feel that the logo reminds me of a charity or animal welfare society. This is because the logo so closely resembles the WWF Panda logo.