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Insurance logos are a vital part of any brand. A logo expresses what your company is all about and sells your business to prospective customers. The logo forms the basis for your company’s style and lets customers know what to expect when dealing with your company. Obviously every company can use this kind of advantage, but few know how to get the professional insurance company logos they need without spending a ton of money and time.
Luckily, there are options for companies big and small. Logo design agencies like this one focus on creating brands that are perfect for your company at an affordable price. We are ready and able to help your company achieve that boost that only a unique and attractive logo can give.
What makes a logo work? The formula varies from company to company, but there are a few factors that most have in common. These designs must be appropriate for their industry. For example, if your company specializes in auto risk mitigation, this should somehow be reflected in your logo. If you offer home insurance, more homelike images may be appropriate. There are very few images associated with insurance itself; most insurance brands instead put the focus on the type of insurance being offered. This allows the customer to see in a visual, non-confusing way what kind of service you are offering.
Another commonality between most identities is shape. Generally, one sees either a square or a circular shape in these logos. This is due to the impressions that these shapes give the customer. Circles are popular in identities because they give a feeling of friendliness and make the customer feel at ease. This can give a company quite an advantage because the customer will perceive them as an ally. Squares are the other shape seen commonly. This is due to the traditional, ‘square’ impression that they leave on the customer. People who want a traditional, honest, no-nonsense companies will be drawn to this type of logo.
There are no set colors for designs, but once again there are a few trends. Some companies choose a patriotic red, white, and blue color scheme because it is classic while being viewed as representing freedom and choice. Blue in particular is commonly seen because it is a calming color that will make the customer perceive the agency as a place where their problems will be addressed and solved. Even black and white can be appropriate if it is appropriate for your business and your community. However, in the hands of a professional logo designer, almost any kind of logo can suffice.