Hitech Logo Designs
Custom Logos for Information Technology Companies
Logos For Online Internet Companies
Information Technology Logo Designs London
The Information Technology field is both competitive and diverse. There is a hi-tech application for just about every dilemma and situation that the modern person encounters, but separating the professionals from the unskilled can be an immense task in itself. There are so many different companies in London and the UK that consumers may have a hard time telling them apart, which is why hi-tech logo design are so important. A logo can communicate what sets your company apart from the many others in the field, which is a huge advantage. Because this is such a diverse field, there are many different types of Information Technology logo designs. However, most obey a few basic rules.
Focus on the abstract. If you examine the most successful hi-tech logo designs, you will immediately notice that most of them use abstract shapes and symbols rather than concrete images. This is because the hi-tech industry is generally selling solutions and systems rather than an actual product. These abstract logos usually use shape to invoke certain thoughts and emotions. Whether you choose a square to show that you are a solid, trustworthy business, a circle to show your approachability and inclusiveness, or a wavy shape to denote constant forward movement, the choice of shape will have a huge impact on the way customers feel when they view your logo. Hi-tech logo designs may be abstract, but they connect with the customer on a subconscious level that can be more effective than words.
Use colour for interest and communication. Most people have favourite colours, but in the field of Information Technology logo designs colour is about more than personal preference. How do you want customers to feel when they think about your company? This will be the foundation of your colour choice. A logo designer knows how to use colour to invoke emotion. For example, blue is a calming colour while red makes people feel more urgent. Yellow and orange are attention-getting colours that are often used on warning signs. Green is associated with nature and the earth. On the other hand, many Information Technology logo designs are very successful with basic black and white, especially if a small colour accent is added.
Use symbols that show movement. The hi-tech industry is one in which it is particularly important to always be on the cutting edge. After all, no one wants to buy a hi-tech product that will be immediately obsolete or behind the times. Hi-tech logo designs can show that you are a company on the go by using wave-like shapes, by changing the shape of letters so they appear to be moving, and by incorporating lines that are reminiscent of movement. This is most effective when it is done in a subtle, non-obvious manner.
Do these rules seem confusing? They are just a few of the considerations that a logo designer will use when creating hi-tech logo designs. A poorly designed logo can say the wrong thing to your community, while a professional logo will communicate exactly what your company wants to say on the most elemental and primal level.
Internet Logo Designs
What makes a logo great? While there are no set rules, most successful logos seem to follow certain patterns. When it comes to internet logo design for companies in London and the UK, there are several elements that are commonly seen. Here are a few aspects that have used with great success in this competitive field.
References to water. Think of a river or an ocean. The first things that come to mind are emotions invoked by these and other large bodies of water. Regardless of the size of the body of water, it flows steadily and smoothly. In addition, many people find water calming and serene. These mental images are precisely the reason that many successful internet logo designs have some sort of reference to water. Whether it is a wavy design reminiscent of the tides, lines that connote movement, or merely a clear and bright blue, many internet logo designs incorporate images associated with water into the design.
Circles. The circle is an inclusive shape—think of the globe, which has the same form. For this reason, the circle is a common form seen in internet logo designs. However, this can take many forms. Whether you have a generally round logo, circular shapes in the background, or merely rounded lettering, adding a circle of some sort to your logo can give you a huge advantage. The circle makes customers feel like they will be included and welcome, a key aim of many internet logo designs.
People. Not all internet logo designs include references to people, but this can immensely improve the efficacy of a logo in this field. Many people feel that internet companies are impersonal or unfriendly, so adding a reference to people in the logo can communicate that your business is ahead of the curve in this area. Whether you show an image of a person or include a reference to them in your tagline, it’s important that internet logo designs are portrayed as user-friendly.
Humor. This is another element that seen is many internet logo designs, although certainly not all. Humor appeals to people on a very basic level and adds that human element discussed above. If your humor resonates with your audience, it will increase buzz about your company and make your company more memorable. However, be careful to use the type of humor that will attract people and not scare them off. Avoid snark and sarcasm as much as possible because these will make you seen unfriendly and/or unapproachable. Humorous internet logo designs are walking a very fine line and thus are best developed with an experienced logo designer.
These four elements are seen in many successful internet logo designs, but that doesn’t mean that you can’t have a great logo design without them. As in all areas of marketing, sometimes rules are meant to be broken. Talk to a logo design professional today and find out what kind of internet logo designs are perfect for you and your company.