Logos for Healthcare and Health Companies
Fitness Logo Designs
Logo Client: FIT Personal Fitness and Wellness
Logo Design Used In: Berkley, MI 48072
Logo Design Project Summary:
Personal Fitness and Wellness Logo Design – FIT is a personal training and fitness end of physical therapy clinic focusing on athletic and post-rehab clients. FIT is heavily involved in promotion of fitness and overall health/wellness being a personal training/fitness division of a physical therapy clinic.
The client wanted a bright and active logo featuring the name F.I.T. and their tag line. The client also wanted to see a combo of blues/black with perhaps splash of yellow/gold. With very little information from the client, the logo design team started brainstorming on various ideas related to fitness.
One idea was a line art of a muscular body builder logo. Another utilized a stylized font type of the acronym, yet another used a circular shape coupled with an abstract figure to convey a sense of energy and motion. The logo concept that the client liked and wanted to proceed with was a contemporary and modern design of an abstract figure in a fluid motion.
The final logo design conveyed motion, activeness, energy and was still simple enough to branded easily across all media.
Health Logo Designs
Health is big business in London and the UK. People are always looking for ways to lead healthier lives and to find the latest way to improve their quality of life. The field of health is not just about technology and treatments; it is about appearances as well. This makes health logo design crucial to the success of all health companies.
There are many different kinds of health companies, so it only follows that there are many different kinds of health logo designs. Here are the major themes that you will find in the most successful and well known health logo designs in London and the UK.
Rounded shapes. Who doesn’t want to feel that they are an integral part of their own health? Rounded shapes such as circles and ovals make people feel that the company is inclusive and friendly. For this reason, many health logo designs feature round shapes and even rounded fonts.
Wave-like shapes. This is a powerful image particularly for the health logo designs of groups involved in research and advocacy. Wavy shapes are reminiscent of water and thus create a feeling of movement and progressiveness. If you want people to think that your company is focused on moving ever forward, this can be a powerful image.
Traditional medical symbols. There are symbols that many people associate with health and medicine, such as the caduceus and the cross. Adding these to health logo designs allows viewers to immediately identify the aims of the business in question. This can be a great tool for doctors especially.
People. Isn’t health all about people? Unfortunately, many people feel disenfranchised by the health industry. Including people or abstract shapes resembling them in health logo designs can put across the idea that the company is all about the customer’s happiness and wellbeing.
Colour. Many people think of medicine as a black and white industry, but colour is very important in health logo designs. Blue is a calming colour and thus is seen in many logos for this industry. If your company focuses on natural solutions to health issues, green, brown, and other earth tones may be good choices as well. Generally, red is avoided because of its association with blood. Even so, this attention getting colour can be very effective, especially as an accent.
Taglines. These can be especially effective in health logo designs because it increases the consumer’s understanding of the company’s precise niche and offerings. A short phrase that sums up your company’s culture or mission will clear up any confusion.
These are merely guidelines; sometimes health logo designs are successful precisely because they break all of the rules. An experienced logo design company knows how to take a very abstract concept such as health and turn it into a visually appealing and highly symbolic logo that you can display with pride. There are a variety of health logo designs, but when you are working with a logo designer you can be assured that yours will be perfect for you and your company.