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One of the most viable ways to get your finance company noticed is with a robust finance logo design. Vibrant, eye-catching finance logos can give customers the feeling of security and stability that is so necessary in the finance industry. Throughout history, the finance industry has been faced with issues of trust. An attention-grabbing logo will assure customers that you are the one company that they need to do business with.
A unique identity can separate you from companies that are here for a short life span. Those businesses that do not take the time or effort to provide a proper logo design give the impression that they will not take the time or effort to provide the best service. Clients want the best service and are looking for companies to provide such.
A well thought our identity is exactly what you need to show your unique service as well as your trustworthiness. There are many people in today’s market that do not really understand what they need. However, the intellectual client will be on the lookout for an exclusive branding for this will dictate the select few that are worthy of their business.
If you want to be the first company that customers think of, you must choose create a brand identity that will make the best statement about who you are, what you can do, and how well you can do it. Such a bold proclamation will not be believable without a vivacious logo. Many clients of the past relied on word of “mouth advertising”. Perhaps, some clients would use the “good ole’ boy system” to find a finance company.
Today presents a much different world. Today, clients who are looking for a finance company will go to the internet. The internet opens up not just your city, but the whole wide world. To be competitive on such a level you must be prepared to participate in an all out advertising campaign. Such a campaign begins with a declaration of who you are. Simple words and sentences are no longer adequate. Take a look yourself. What do you find when you begin to search to internet? You will find that over 80% of all finance companies have logo designs individualised for their companies.
One of the advantages of such a diverse and individual identities is that you can use it on all of your business cards and brochures. This presents as a form of advertising every time you pass out either of these products. All of your stationery will have the logo printed on it; again, an inexpensive form of advertising. “Word of mouth” is still a wonderful endorsement for any company. Now your customers will have a way of remembering your company name easily.
What business could be more competitive than finance? If you own a financial services company, the first thing you need to do is look at financial services logos. In this results-oriented business, having a professional logo is one powerful way to show that you can produce the results that customers demand.
Thousands of financial companies are competing for business. How can you make sure your financial company stands out? By making sure that your finance branding has one or all of the following few qualities, which communicate important facts to the customer.
Symbols of strength. Prudential, a global financial company, uses a mountain to show their strength. However, mountains are not the only object that conveys this image. Any kind of triangular shape will work, as these are associated with mountains, pyramids, and other strong, eternal objects. Strength can also be shown with blocky, thick letters and bold colors. People want to know that their financial companies are solid and established.
Symbols of movement. Most people put their money in a bank because they want it to grow. This means that in order to woo the customer, your indentity must show that the business in question is a constantly moving, constantly changing choice. Wavy designs are one powerful way to do this. Images of birds, oceans, arrows, and other things associated with movement and freedom are another possibility. As seen in our blog, Wachovia uses wave shapes within a solid square to communicate this value and helps in understanding cash flow factoring.
Symbols of user-friendliness. Many people see these companies as yet another problem in their life. They that show their company will make lives easier are bound to feel a little more inviting to customers. You can achieve this by using circular shapes in a logo. Even using rounded writing can create this effect. Rounded shapes take the sharpness off of harsh edges and create a more appealing image.
Obviously a logo using all of the above four tips would have a good chance of being busy and unattractive, which is never a good idea. However, these logos such as the Allmerica Financial Corporation that use one or two can be very appealing while expressing key ideas to the customer. People tend to be wary about where they put their money; give them good reason to believe in you with a professional logo that communicates exactly what makes your company superior to the rest.
If you decide it is the right decision for your business, contact us today about starting the investment company logo design process. You and your company will leave the process with a design that will give investors and your community something to talk about with stunning investment capital logos.
Getting investment capital is perhaps the most daunting part of starting a startup. Sometimes it seems as though there just aren’t enough potential investors to supply all of the demand. On the other hand, investors also can struggle with the important decision of whom to trust their money with. How can you tell what causes will give a substantial return without experience in the world of investment? Investment capital businesses fill both voids by helping investors and businesses that are good investment risks get connected.
Investment capital businesses are in a unique position because they are marketing to two completely different crowds. On one hand, they are looking for investors; on the other hand, they are always on the search for the next hot investment. This dual purpose makes having a company brand, complete with investment capital logos, very important for companies in this field.
What makes these logos different from those of other fields? First, there is an overwhelming need to appear trustworthy and established. After all, both customer bases have an intense need to trust the company that they do business with. This can be portrayed in a variety of ways. For many companies, having a square logo shape is the best way to communicate this, because the square is a solid shape that makes people feel that a company is traditional and honest. Another way of encouraging people to trust you is by using the color blue. Blue is a reassuring color that soothes anxieties and makes people feel a little calmer.
Second, investment brand design elements often show collaboration. Because these companies are bringing together people with different, but complimentary aims, showing this partnership can be a real advantage. Many investment logos show two people or any kind of pair of figure. Even two entwined shapes can communicate this feeling. Because this truly is the heart of the investment capital business, there is no reason not to include this very positive image in your logo.
A third issue to consider with investment brands is whether to have the logo show a connection to money and finance. This may be an important addition if your name does not directly refer to your line of work. There are several ways of referring to the world of finance, such as by including images commonly associated with money or even by simply using the color green in your logo which has given rise to green branding. If you don’t want an overt reference to money in the design itself, another option is to include a tagline that communicates your business’s line of work. While many people have mixed feelings about small business taglines, there is no denying their ability to communicate.
Credit is a touchy subject in the United States, with many people looking suspiciously at companies having anything to do with the industry. Whether you are a company offering credit, credit score repair, or any other credit related business, you likely are negatively affected by this image. However, there are ways that you can set yourself apart from the competition and present your company as a kinder, more trustworthy choice. Logo Design and branding that communicate these values are the first step of that equation.
Color is one way to communicate strength and trustworthiness in credit logos. Blue is perhaps the most trustworthy color, and it has the additional benefit of calming people. However, green can be seen as trustworthy due to its association with the earth and the ecology movement. Earth tones are also calming and grounding. Colors such as reds and yellows gain attention, but they are very dramatic and will not be right for most credit company identities.
Shape is another important part of credit logos. Squares communicate trustworthiness and stability, which is why they are seen in so many credit identities. However, the strength conveyed by a triangle or the user-friendliness communicated by a circle can also be excellent choices, depending on your target audience and the precise mix of emotion that you want to invoke in them. If you consider the best known credit brands in the world, Mastercard and Visa, Mastercard uses circular shapes primarily while Visa uses a simple rectangle. Both are effective and have certainly helped their company in the path to success. The key commonality is that both were designed by a professional. An experienced logo designer knows how to use shapes to express messages and inspire certain feelings.
Image is also important. Whether you choose an abstract image made up of the above-discussed shapes or one that is based on an actual object, your image will be the first thing that people notice about your logo and, often, about your company. It is crucial that your image be expressive, attractive, and one of a kind. Anything less compromises your chances of success by diminishing the effectiveness of your company image.
A logo tagline or logo slogan or other explanatory wording can be particularly valuable. There are such a variety of services and an equally great variety of companies that a tagline can explain exactly what your company does. This can help to filter out inappropriate customers while inviting people who actually need your services. The tone of your tagline also expresses information about your company’s style.
An important thing to remember about brandinf is that they speak in a language more effective than words. Visual aspects such as color and shape make a lasting impression on the subconscious mind that is more powerful than any other form of communication. This is why it is so important to talk to a professional designer today. SpellBrand can design a logo that sends the right message about your company and inspires customers to do business with you.
Finance is one of the most lucrative businesses on the globe, and one of the most competitive as well. There are hundreds and even thousands of businesses competing for business in London and the UK, making it more important than ever for financial companies to have professional finance logo design that are appropriate for their target audience.
However, it can be difficult to understand exactly what makes a logo work so well. There are so many different elements that can make finance logo designs work or not work, and at times the rules seem to conflict. A professional logo designer can create a work of art from just about any kind of shape, image, or colour palette, but many financial logo designs follow a few basic guidelines.
References to wealth. Why do people do business with a financial company? Because they want to be wealthier! Whether a customer is interested in investing, banking, or borrowing, they basically want to use a financial corporation to increase their personal wealth. This is why one often sees references to wealth. This could be subtle, such as a gold or silver colour to the logo. References to wealth in finance logo designs also be more overt, such a rectangular shape that is reminiscent of credit cards or a symbol that is similar to that of the pound, the euro, or the dollar.
Symbols of inclusiveness. Customers don’t want to help their financial institution get wealthy; they want to be included in the gains. Because of this, it is important to have symbols of inclusiveness and unity in finance logo designs. Circles and related shapes are common symbols of inclusion, which is why so many can be seen in finance logo designs. Often, the writing in the logo is rounded to further drive home the idea that you can be included in the finance company’s bright future.
Symbols of movement. Most people want to use a finance company that is progressive and constantly moving forward, so this is a key value expressed in finance logo designs. There are several ways to get this value across. The first way is by using an arrow in the logo, although these shapes often dominate logos and obscure other symbols. A less obtrusive choice is a wave or other shape that is fluid. These make people think of forward movement and flowing, which are both calming as well. If you want for people to associate your bank with the latest innovations and practices, a wavy shape may be a good way of expressing this value.
These are just a few of the symbols that are commonly associated with finance logo designs. A professional logo designer can incorporate these or any other symbols that represent your finance company into a cohesive and attractive logo that speaks directly to your target audience. Companies without finance logo designs are at a huge disadvantage in this appearance oriented market, so get one today and step into a bright future.