If your ecommerce website is like many, you already have a significant social media presence. However, if you are like many ecommerce website owners you have not given a lot of time or thought to optimizing your Facebook News Feed. Here are a few tips for making sure that you get the most exposure and sales out of this and other social networking websites.
- Link between social networking websites and your ecommerce website. In order for any of the following tips to be successful, you will need to have a decent flow of traffic between all parts of your business’s internet presence. Place these links in obvious and visible places so they will get plenty of attention and clicks.
- Choose your landing tab carefully. Visitors do not have to go immediately to your Wall; you can select a landing tab that will get immediate engagement and encourage visitors to become fans. For instance, consider having customers go to a page with coupons, quizzes, or other value-added content. Not only will this encourage fans to interact with your page, it will raise your chances of making it into the fan’s News Feed; companies and friends that get interaction are given preference on the Facebook algorithm. Keep in mind that you cannot control what is on your Wall at any given time, while you can control other tabs.
- Include a call to action. Your Facebook page should have a point—or even a few. Obviously one of the main points will be to get visitors to ‘Like’ your page, but you may also have other goals. The most important goals should be prominently displayed and enticing. Nota Bene: it is best to avoid having calls to action that take visitors away from Facebook on your landing tab. It rather defeats the purpose.
- Pimp your landing page. Your page does not have to be a standard page with a white background. Facebook now supports CSS and iFrames, which makes it easier for you to coordinate your landing page with your ecommerce website brand and also to add fun, interactive features. These programs will also allow you to add usability and tracking features, which can come in handy if you are making Facebook a major part of your marketing.
- Be strategic. Your Facebook posts, photos, tabs and other elements should be written to build your brand. They should be planned to entice fans to visit your Facebook page, which will then funnel the visitors to your ecommerce website. While social networking is by nature social, you should remember that your Facebook page is about business, not pleasure. Give it that professional edge. Also, focus on content that encourages sharing, which may help you to go viral.
- Frequency and timing are important. Most business analysts agree that posting between one and five times per day is the most effective strategy. This will be most effective if you plan these posts so that they coincide with the times that your target audience is most likely to be on their social networking pages. Keep time zones in mind when making these calculations.