Logo Client: Primachem Chemical
Logo Design Used In: Indonesia
Logo Design Project Summary: Primachem is a new Industrial Chemical Trader, importing selling colorants for Paint, Printing Inks and Plastic products from Asia (China, India, Korea, etc) by repacking these materials from their original Packaging and brand in their own brand packaging.
The client wanted to create a brand image that conveyed good quality products at reasonable costs. The client’s 15 years experience in working for World Leading Multinational Company in this business gave them an edge over the competition and SpellBrand was tasked with creating a logo that could communicate this.
Targeting Japanese Transplant Printing Ink Manufacturers in Indonesia as well as Medium to High Sized Local companies along with Global Colorants Manufacturers as their principle suppliers, Primachem needed a modern and cutting edge logo design.
One of the concepts our logo design team came up with was based on the image of a star and a drop of liquid. Yet another logo concept was created with an arrow and upward motion to create energy. A third concept was created using an abstract 3D logo model of the globe. This was the logo concept selected by the client and after a few logo design revisions, we finalized the design and went ahead to create the matching stationery design.
Engineering Logo Designs
With growth at an all-time high and new buildings popping up on every street corner, engineering clearly is big business in London and the entire UK. However, while some engineering companies seem to thrive, others are barely keeping their doors open, even in this massively expanding market. This may be due to the failing companies’ brands, or lack thereof. Because people hand over large and expensive projects to an engineering firm, engineering logo designs must convey trustworthiness, quality, and technical skill.
The most common way of showing these key characteristics in a graphic form is the use of shape. If you look at the engineering logo designs of successful forms in London and all over the UK, you will notice that many use very basic shapes. Part of this is due to the fact that engineers are skilled at breaking down even the most complex projects into simple, graphic forms. However, there is another reason for the high use of shape in engineering logo designs: shapes speak to the subconscious mind in a way that words can never match. Here are a few of the most common shapes seen in engineering logo designs and what each shape says about the company that uses it.
Square. Remember when traditional types were called ‘squares’? Although this saying lost popularity several decades ago, graphic artists and logo designers know that the square shape indeed invokes images of tradition, strength, and determination. The square is symmetrical with hard corners, lending a no-nonsense ethos to any design of which it is part. Because of this, many companies use a square as the basis of their engineering logo designs. However, another benefit is that the square’s close relative, the rectangle, is a shape associated with buildings, an appropriate shape if you are in commercial engineering.
Circle. Circles are quite the opposite of squares, both in geometry and in the feelings they portray. A circle creates a feeling of unity and inclusiveness. There are no hard edges or straight lines. This shape has the added benefit of drawing the eye to its middle, which is why bulls-eye shapes are highly visible and noticeable. Moreover, circles are the shape of planets, which can give a company a more global feel. Many engineering companies attempt to appear more approachable than the crowd of competitors by using circles in their engineering logo designs.
Triangle. In geometry and trigonometry, most schoolchildren learn that the triangle is the strongest shape. The triangle also conveys a sense of strength and stability to any logo that uses it. Think of the Egyptian pyramids; triangles show that your company can stand the test of time. This strong presence can be a very appropriate one for engineering logo designs.
As you can see, shape can be a very powerful part of engineering design logos. So which shape is right for you? That depends on the image that your company is trying to portray. An experienced logo designer will be able to help you decide what your company wants to stand for and then translate that into a timeless and aesthetically pleasing design.