Engineering of all types is a growing industry in the United States. However, many businesses struggle while others surge ahead in their field. Much of this disparity is due to differences in quality and differences in quality, but these are not the only factors for Engineering Logos. Often, the difference lies in the way the business presents itself, including its brand and logo design. Because engineering is a detail-oriented industry, customers expect that their branding is professional and attractive. This means that hiring a logo designer is essential for all businesses in the engineering field.
Often, engineering identities are based on very simple shapes and minimalist style logos. This is because engineering is a field based on reducing difficult projects into simple, understandable forms. It is also due to the fact that shapes can invoke very powerful emotions in the people who view a logo, emotions that include trust, friendliness, and strength. If handled incorrectly, shapes in engineering identities can even bring up negative emotions, which is why it is so important to let a professional handle your identity creation.
Another important part of engineering identities is color. Use of Color in logo designs also invokes emotions both positive and negative. Many studies have shown that color plays a huge part in people’s perceptions and decision making, but this can be a positive thing in the hands of a professional. Whether you want a bright and splashy logo, a more subdued one, or even basic black and white, a logo designer is sure to be able to design a logo that is just perfect for you.
An important part of engineering logos is that they communicate information about your business, including your line of work and your specialty. Images can be appropriate, especially when your name doesn’t explicitly convey the line of work you are in. If you are in chemical engineering, images related to chemistry can be a good addition, while a civil engineer would have pictures of bridges or other civil works. Attractive logos can be designed for almost any niche market.
A last thing to consider when having your image designed is what kind of logo will work best with your brand. What is your business’s personal style? What kind of personality does it have? What are its values? A logo can form the basis for a brand, providing a color palette and visual aspects that can then be used throughout your business. Branding is not something that many businesses think about, but it can mean the difference between success and failure.
Because customers are trusting you with projects involving a great deal of time and investment, it is important that you present an image that is professional and established. Engineering firms are expected to create quality work with a high degree of technical skill and quality. Engineering firms must communicate that you are worthy of this trust and capable of delivering. A logo designer can help you turn this vision into an attractive and enticing logo that will take your business to the next level.
Logo Client: Primachem Chemical
Logo Design Used In: Indonesia
Logo Design Project Summary: Primachem is a new Industrial Chemical Trader, importing selling colorants for Paint, Printing Inks and Plastic products from Asia (China, India, Korea, etc) by repacking these materials from their original Packaging and brand in their own brand packaging.
The client wanted to create a brand image that conveyed good quality products at reasonable costs. The client’s 15 years experience in working for World Leading Multinational Company in this business gave them an edge over the competition and SpellBrand was tasked with creating a logo that could communicate this.
Targeting Japanese Transplant Printing Ink Manufacturers in Indonesia as well as Medium to High Sized Local companies along with Global Colorants Manufacturers as their principle suppliers, Primachem needed a modern and cutting edge logo design.
One of the concepts our logo design team came up with was based on the image of a star and a drop of liquid. Yet another logo concept was created with an arrow and upward motion to create energy. A third concept was created using an abstract 3D logo model of the globe. This was the logo concept selected by the client and after a few logo design revisions, we finalized the design and went ahead to create the matching stationery design.
Engineering Logo Designs
With growth at an all-time high and new buildings popping up on every street corner, engineering clearly is big business in London and the entire UK. However, while some engineering companies seem to thrive, others are barely keeping their doors open, even in this massively expanding market. This may be due to the failing companies’ brands, or lack thereof. Because people hand over large and expensive projects to an engineering firm, engineering logo designs must convey trustworthiness, quality, and technical skill.
The most common way of showing these key characteristics in a graphic form is the use of shape. If you look at the engineering logo designs of successful forms in London and all over the UK, you will notice that many use very basic shapes. Part of this is due to the fact that engineers are skilled at breaking down even the most complex projects into simple, graphic forms. However, there is another reason for the high use of shape in engineering logo designs: shapes speak to the subconscious mind in a way that words can never match. Here are a few of the most common shapes seen in engineering logo designs and what each shape says about the company that uses it.
Square. Remember when traditional types were called ‘squares’? Although this saying lost popularity several decades ago, graphic artists and logo designers know that the square shape indeed invokes images of tradition, strength, and determination. The square is symmetrical with hard corners, lending a no-nonsense ethos to any design of which it is part. Because of this, many companies use a square as the basis of their engineering logo designs. However, another benefit is that the square’s close relative, the rectangle, is a shape associated with buildings, an appropriate shape if you are in commercial engineering.
Circle. Circles are quite the opposite of squares, both in geometry and in the feelings they portray. A circle creates a feeling of unity and inclusiveness. There are no hard edges or straight lines. This shape has the added benefit of drawing the eye to its middle, which is why bulls-eye shapes are highly visible and noticeable. Moreover, circles are the shape of planets, which can give a company a more global feel. Many engineering companies attempt to appear more approachable than the crowd of competitors by using circles in their engineering logo designs.
Triangle. In geometry and trigonometry, most schoolchildren learn that the triangle is the strongest shape. The triangle also conveys a sense of strength and stability to any logo that uses it. Think of the Egyptian pyramids; triangles show that your company can stand the test of time. This strong presence can be a very appropriate one for engineering logo designs.
As you can see, shape can be a very powerful part of engineering design logos. So which shape is right for you? That depends on the image that your company is trying to portray. An experienced logo designer will be able to help you decide what your company wants to stand for and then translate that into a timeless and aesthetically pleasing design.
Most people don’t think of manufacturing logo design as an appearance oriented business, but it is actually very much so. Customers and contractors are looking at your business to see whether you are the right choice for them. Unless they have prior experience with your company, the only way they can judge you is by your appearance. This means that the quality of manufacturing logos can make all the difference in a company’s success—or lack thereof.
What makes manufacturing logos successful or not so successful? There are a variety of ways to create a design that works, but there are definitely a few guidelines. Here are a few things that most successful designs have in common.
References to your industry in general. There are many different kinds of manufacturing, so your company probably has a specialty or niche. It’s important that your logo communicate this, whether it is through a relevant image, shape, tagline, or even your company name. Manufacturing brands are most successful when people can tell at a glance what field you are in.
References to your business in particular. Depending on your name, this may not be possible. However, references to your name or your history can ensure that customers always associate your name and business with your logo. Manufacturing identities using this startup strategy can be unique and even humorous, so use it when possible.
Use of shape for emotional marketing appeal. Most people don’t think of manufacturing as an emotional industry, but these logos nonetheless can invoke emotion in a subtle and effective way when shapes are used effectively. The square is a common shape used in manufacturing logo design because it is solid and straightforward, like the industry. However, a triangle lends an image of strength that can also be beneficial. If you have questions about logos and shapes, talk to your logo designer.
An eye catching color scheme. This can be dictated by the industry you are in; for instance, industries relating to heat and fire often have logos with reds and oranges. Blue, on the other hand, is associated with water and cleanliness, which can both be positive images in manufacturing. One way of choosing color is to first decide on the emotions you want for people to feel when they think of your logo. Whatever the emotional appeal you desire, there is likely a color that can invoke it.
Manufacturing identities come in a variety of shapes and colors, but the successful ones all have at least a few of these factors in common. However, there are no hard and fast rules. If you have any original and relevant ideas for making your logo the very best that it can be, don’t be afraid to share them with your logo designer. This collaboration between someone who knows your company best—you—and an experienced professional with experience designing logos for companies just like yours is a recipe for success that will give your business the advantage that it deserves.