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There are a variety of electronics companies, but they all have one thing in common: they, like all businesses, need electronics logos. Whatever area you are located in, there likely is an astounding amount of competition both online and offline. Your logo design helps communicate valuable information about your business to your customers, making them much more likely to choose your store. Here are a few things to think about when designing your corporate identity.
Image. Most electrical & electronics brands tend to feature images that related to their field. There are several things that come to mind, including light bulbs, outlets, plugs, lightning, and other images that the public associates with electronics. If you specialize in a particular type of electronic equipment, a stylized image related to your niche may also be a good choice.
Shape. Different shapes in electrical logos can communicate different emotions. Because customers often make buying decisions at least partly based on emotion, logo designers are very good at using shape effectively to convey your message. For instance, circular shapes make people feel that a company is friendly and wants their business, while square shapes convey tradition and straightforwardness. Wave or jagged lightning shapes can also be powerful because they are directly related to energy and electricity. It’s important to speak not just to customers’ minds, but to their hearts as well.
Color. There are no traditional colors for the electrical industries, so you and your logo artist are free to choose colors that you feel best represent you. However, it’s important to keep in mind that color schemes, like shape, communicates emotion. Bright colors such as red, orange, and yellow are all energetic colors that are associated with these industries, but a black and white palette can be sophisticated and eye catching as well. Your logo designer will know how to use color effectively and be able to explain several options to you.
Writing. A variety of writing styles can be successful. Slanted or italicized fonts communicate movement and progress, but blockier writing attracts attention while communicating strength and stability. It’s also important that your logo be balanced, with the writing complimenting the rest of the image perfectly.
Niche. Most stores have a specialty, and this should be communicated by their branding. If your company is particularly interested in eco-friendly products, your logo can be designed with colors, shapes, and images that portray this. If you specialize in home electronics, this also can be expressed. Whatever your particular specialty, your logo creator will be able to incorporate it into a logo design that is attractive and attention-getting.
The great thing about brands in this category is that they are versatile, allowing maximum expression and often resulting in very unique, personal brand designs. Working with a logo professional to create one that is perfect for you and your company can be a fun and gratifying experience. Best of all, you will leave the experience with a logo that perfectly represents your company to your community and your potential customers.
Read Captain Electric Case Study.