Let the circus begin! We are just a few months away from another national election, and the Democratic National Committee has already unveiled their official Democratic National Convention mascot.
The design is very similar to the former campaign logo design for Obama, which is probably not an accident. The incumbent is the obvious choice for the 2012 candidate, and we pity the fool who runs against him for the nomination. This logo design seems to indicate that hiring is closed for this position. Obama 2012 it will be.
However, the circle is not just a shape associated with the letter O; it is a friendly and inclusive shape that aptly represents the image that the DNC wants to present. The colors of the American flag are present, although they have been modified slightly for a modern feeling. The image seems to be a crowd of people staring into a horizon somewhat triumphantly (see the hands clasped in victory?).
The circle is also the shape of a ring. I could jokingly suggest that this resembles the rings used in a circus… in fact, I just did. The 2012 election is shaping up to be crazier and more vicious than any we have seen in the past. It is hard to believe that the Presidential election is still more than a year away, because it has been the sole topic on the news for several months.
Elections are not determined based on logo design alone, although marketing is becoming an increasingly important part of the equation. If voters were choosing a President based solely on their logo, the Democrats would be winning. You see, the Republicans have also chosen a design for their 2012 National Convention. It features darker, more conservative colors along with the familiar elephant image and a few boring fonts. The Democrats have already won our votes for best logo, and they didn’t really have to try hard.
What do these images say about their respective parties? The DNC logo design feels hopeful and modern. It focuses on the likely Democratic candidate for presidency along with a crowd of people who represent their voting base. The RNC logo, on the other hand, is less firm in both its candidate and its target audience. They are not sure who their audience is anymore, but they know these people are conservative: hence a very conservative logo design. Because there are so many Republican presidential hopefuls and none have a clear advantage, there is no indication of the person being nominated.
The Republican National Committee logo design is hobbled by a lack of friendliness and also a lack of direction. The DNC logo design is not great, but it has a great deal more focus simply because the party itself has this advantage.
This is not an endorsement of a party or a candidate. Who you vote for is your own business. However, the Democratic marketing engine seems to be several steps ahead of that of their rivals, which gives them an important advantage in these early stages.