Developing a Jewelry Logo
Whether your jewelry business is a small time deal being run from your home or a multi-national corporation, you need a jewelry logo that customers can identify. A jewelry logo will not only make it easier for customers to remember your store, it will create a corporate brand with personality and flavor. If you are using a logo artist for your jewelry logo, stationery, and catalog design, he or she will consider the following style tips when designing your jewelry logo and make it to the top of the Top 10 Jewelry Logos.
First, there is the issue of a jewelry logo graphic. Many jewelry companies use a jewel in their logo, which can actually make it a poor choice. After all, you want your logo to stand out, right? Luckily, there are other shapes that are associated with jewelry. Necklaces, bracelets, rings, and earrings all have a recognizable shape that can be stylized to be unique and attention worthy. You can also choose traditionally feminine shapes such as flowers. If your company name evokes a particular image, that also can be a memorable choice for a jewelry logo. If you have any special ideas for your logo or catalog design, it’s important to share them with your logo artist.
Second, you and your logo artist need to choose a font for your company name. Traditionally, jewelry logo fonts are very ornate with swirling edging and a lot of detail. Because there are almost an infinite amount of fonts available, there is no need for your jewelry logo to deviate from this if you and your graphic artist. However, some successful logos for jewelry businesses use more blocky, modern lettering. If you want to step outside the box when it comes to jewelry font lettering, the possibilities are endless.
Third, you need to decide if your jewelry logo will have color and, if so, what that color scheme will be. There is nothing wrong with black and white. In fact, it can be a distinctive choice that sets you apart from other companies. However, many people prefer a colored jewelry logo. If you have a preference for black and white or for a specific color, make sure to let your logo artist know. There are distinct advantages and disadvantages that he or she can explain to you. You need to choose carefully because any color you choose will have to be used repeatedly throughout your company.
Last, you need to think about how your jewelry logo can be worked into all aspects of your company’s visual work. From your business cards to catalog design to signage, your logo will be ubiquitous in your company. The goal is for a jewelry logo to not just represent your brand, but to actually become your brand. Your company will be not just a place that customers shop, but a place that they identify with. This is why it is so important to end up with a jewelry logo that is attractive enough to be seen over and over by you, your employees, your customers, and your community.