Are you running a communications company? Do you feel like you need a special advantage, and edge that will allow you to get a leg up on the competition? If so, a professionally designed logo design may be exactly what you need to lead your company into the future. Many people choose a company based on it’s identity image, aesthetics, or even impulse. Your Communication logo design can have a huge effect on all three of these factors, which means they can have an immense effect on your business’s success and your profit margins. First, there are shapes that are widely associated with the industry. Wave-like shapes are common because they are associated with change and movement, which is important in an industry where obsolescence can come just months after a product’s release. The wave is also associated with radio waves and satellites, which is definitely relevant to the communications business. Triangles are common because they give a feeling of strength and are also similar in shape to old fashioned radio towers. Squares communicate straightforwardness and honesty, which can be important as many people feel baffled by their own communications products and services. Second, color choice is an important factor. It is common to see serene blues and greens in these logos because these colors are generally calming. After all, communications devices and services are meant to make life easier, not more stressful. Other people may be looking not so much for a calming experience as for an ultra hi-tech logos one. If your target audience includes these people, attention-grabbing reds and yellows may be a better choice. An experienced logo designer can find out what you want to say with design an image that is exactly perfect for you. Concrete images, such as of telephones, satellites, and other objects associated with the industry, may not be a good choice for many companies. This is due to the timeless nature of a logo. In most cases, communications companies will want a logo design that they can use for years, or even decades. Images that are modern today may be obsolete in a few years; just think about what cell phones looked like a few short years ago. Although images are the cornerstone of many logo designs, they must be used with particular care in communications identities. Many logo designers prefer to use more abstract images or even ones with timeless appeal in this particular genre. As you can imagine, communications brands are not a simple, straightforward subject. There are a variety of colors and shapes that can be used and relatively few rules. While you may be tempted to use a stock logo, this will only mark your company as generic and even unprofessional. A professional designer knows how to find out what makes your company so unique and turn this into an attractive and appealing logo design that can represent your company for decades to come.
How to design a communication logo design
Last week we talked about how to go about designing an advertising logo. This week we will look at how to design a web 2.0 style telecommunications logo.
From a design standpoint the style associated with the Web 2.0 style logo designs have received a lot of both positive and negative attention. From the point of a designer. This is because generally, the look and style of the logo utilizes the basic guidelines for designing, layout and type principals with effects and finishing touches that are relative to the modern digital age.
Recently we were asked by a client to create a set of samples that utilizes the Web 2.0 style for their new company MangoNet. Set in the industry of network logos it was important that the brand identity convey a fresh and modern look that was fitting to the high tech field they were in, as well as to their target market.
There are several design characterizations, which can be associated with the Web 2.0 look;
- The first of which is the use the choice of typeface. Generally the style of typeface used
in the style are classic fonts that are highly legible for maximum visual impact.
- The next quality is the use of color and digital effects such as gradients and reflections to create a modern and polished look. Bold and bright colors as well as gradients create a fresh and modern feeling because the processes, technology and software used to create these effects are relatively new and have the most impact “back-lit” on a computer monitor.
In the first concept we utilized an idea that was provided by the client. A text based logo where the “O” in MANGO was replaced with an image of a brightly colored mango. Gradients were used in combination with simple geometric shapes to create the illusion of form. To achieve the effect the removed core a smaller shape was centered and the gradient from yellow to orange was reversed changing the illusion of light and shadow.
In addition a reflective effect was added to the text giving the design the appearance of sitting on a shiny surface. This effect is used commonly in many Web 2.0 identities and works as an afterthought to give the webpage or printed material a unique and realistic perspective. It brings the logo from an image that is just stamped on the screen to an identity that is placed into the virtual environment.
The overall design for this concept is very simple yet effective. The use of the symbol image replacing a letter helps to separate the two words and also create a bit of context. Although the image doesn’t necessarily convey wireless technology, the fresh and unique name and design will create a buzz of interest, which will let the consumer look further into what products and services the company does offer. For a second concept a much more abstract logo design was created which was intended to create an emotional connection with the viewer. The fluid lines and organic shapes help to convey a sense of energy which reflects the high-tech industry that the company is in. The central shape still fits the theme of the mango and also helps give the abstract icon some focus. Gradients were utilized to give a polished look and create depth and dimension.
In order to achieve this illusion it is important to have an understanding of both light and shadow and other business logo design essentials but also how gradients work in vector based software. It is important to avoid common design blunders.
Generally, a gradient is simple a blending from one color to another either in a straight line or a circular radiating pattern. There are other ways to create more complex gradients but they can cause printing and compatibility problems for the client after the design is finalized. By utilizing a combination of both a lighter color and white the illusions of form and glass-like highlights can be created.
The overall design of the second concept is a nice combination of an abstract, energy fueled icon with a clean and simple font. The bright colors again convey a very fresh and modern look that is bound to capture the attention of a potential consumer. For the third concept design the idea utilizing a series of abstract shapes to help convey wireless technology and communications was used. The basic premise was to create an image that related to the industry with a color scheme that related to the name which would help create a complete design.
A radiating pattern of circular dots was created to express waves or bits of information traveling over a distance. To achieve the effect of perspective the circles were stretched into ovals with smaller shapes at the back and larger shapes gradually getting bigger toward the front. The mind will correct the oval shape back into a circle and view the image as if it were stretching off into the the distance.
By placing the dots as a white image onto a block of color, the maximum amount of visual impact could be achieved. The clean square format blends nicely with the text creating a very clean and effective design. For the final concept we went back to the mango theme and created an icon with the potential to act as a stand-alone image without the name but still represent the company. To do this the image of mango was created in combination with the initial “M” running through it.
Using gradients once again to capture the form and color of a mango, the cut away “M” adds an additional touch helping to create a very fluid image. The stylized scripted letter utilizes various elements to create fun yet elegant icon. The bold look helps draw the eye whiles the flowing lines help create a sense of energy.
The overall design follows a very “traditional” Web 2.0 layout by utilizing the icon at the end of company name and acting almost as a superscript symbol. The end result is a very effective design that creates a sense of impact and interest while following a modern Web 2.0 style.
Telecom Logo Designs
How do you choose a telecom company? For many people who are looking for a phone or other mobile communication device in London and all over the UK, reputation and impulse are the reigning factors. Many of these impulse purchases are actually based upon which of the telecom logo design looked enticing enough to inspire an actual purchase. Some industries rely on common symbols for their logos or colours that are traditionally associated with their industry. Telecom logo designs may not have hundreds of years of tradition behind them as others might, but there are other, more relevant ways to represent this growing industry.
First, there is a choice of shape. There are several shapes that are heavily used with great success in telecom logo designs. Wave and wave-like designs are used frequently because they communicate movement and change, which is important to communication and mobile phone companies that must constantly keep up with new technologies and trends. The square is another common shape seen in telecom logo designs. This shape implies that a company is straightforward and honest, which can be a key value to target customers who may be baffled by the complicated technologies and even more complicated choices in mobile options.
Another key choice when it comes to telecom logo designs is colour. Colour is generally used in logos to invoke emotion, which is a powerful factor in how people choose mobile plans and communication devices. It is not unusual to see calming blues and greens in logos of this field. Many people want their phone and communication to solve problems rather than create them, and these colour choices attract them. Other people may want the latest, most advanced technologies. Telecom logo designs with attention getting colours such as red, orange, and yellow may be more appropriate for these audiences because they are flashier and more modern in appearance. The fellow who wants everyone to notice his new phone will be attracted to telecom logo designs that are eye catching.
There was a time when images of telephones, satellite towers, and other images were used in telecom logo designs. While there are notable exceptions, these are not always appropriate for this industry. With phone and communication devices changing from month to month, there is a good chance that such a logo would rapidly be obsolete. Because the whole point of telecom logo designs is to create an image around which an entire brand can be construed, having to change images regularly would be taking a step backward and reduce brand recognition over the long term. This is one common logo design element that must be used with caution in this field.
Telecom logo designs must be attractive, memorable, and appropriate for the industry. There is a lot of competition for these products and services both in London and all over the UK. A professional logo designer can guide you on the path to having a strong brand and a logo that is enticing to the very audience you are trying to attract.