Have you ever run an SEO campaign to promote your website, gotten an increase in traffic, but still not converted any visitors? Do people just waltz in, poke around for a while, and leave without doing anything?
Visitors who drop in and out usually mean that your site needs some rework. And, really, this is something you should’ve done before you invested all that money in an SEO campaign. Because what use is promoting a website that doesn’t convert visitors?
If you want to grab your visitors’ attention and convert them from casual browser to client, you’re going to have to figure out why they’re not making the jump. Thankfully, we’ve got enough experience at this whole website-creation business that we can offer you a few insights: Continue Reading
Updating a website is complicated and time-consuming work, particularly if you’re pursuing a content marketing strategy or making regular changes to your site. IT departments are becoming increasingly busy managing the technology needs of modern businesses, and have less time to devote to updating websites. Thankfully, web technology has developed to the point that even executives who can’t program their way out of a paper bag can still create valuable, compelling content that attracts visitors and drives sales. These automation solutions are called content management systems, and are fast becoming a staple of businesses online. Continue Reading
A customer relationship management (CRM) system is a software program that tracks and records interactions with existing and prospective customers. Ideally, the information captured by the CRM system improves company performance in the areas of sales, marketing, or customer service (or all three).
Many small businesses don’t have a need for such advanced and costly software, but eventually your business will grow to the point that it becomes an essential part of your day to day operations. Continue Reading
With so much information available in the Internet and so little time, it is understandable that many people do not thoroughly read the contents of our websites. We simply skim and click once we find the keywords or phrases that we’re looking for. Continue Reading